Certified Partners for

Learning Solutions Program

EvolutionLuciane Galuppo

lucianeg@microsoft.comArea Sales Manager LATAM

Microsoft Learning

Search: Microsoft Training

Good results from major search engines

70% CPLS10% Microsoft Directory20% non CPLS

Confusion still generated by non CPLS marketing initiatives

Official Brand Matters

76% of customers

think going to a CPLS

is important

76%

24%

60% Customers cannot distinguish

CPLS from non CPLS

Customers want the Official Experience

Prioritize Brand Visibility

Brand Perception & Visibility

CPLS Non CPLS Unknown0%

20%

40%

60%

CPLS Non CPLS Unknown0%

10%

20%

30%

40%

50%

60%

CPLS

Other

Reported IT Pro Classroom AttendanceActual IT Pro Classroom Attendance

Lobby KitsPoint-of-sale desktop displayLaptop skinsWindow & Floor stickers Standing floor bannersAnd More!

Use Learning Solutions Rebate

Optimize The Brand – Together!Microsoft Learning

Maximum brand supportMulti-year campaignWebpagePage embedded in MOCSupply Marketing MaterialsBanners at Audience sites

You, our partnersBe Proud!Maximize brand visibilityPartner ScorecardPartner Marketing Materials

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We all Have a Crystal BallCPLS

Anonymous no longer defaultCustomized QuestionsBetter InterfaceIntegrationFewer QuestionsBest PracticesQuarterly Results

MicrosoftCustomer/market intelligence CPLS competenciesMCT feedback Courseware quality

Customer Satisfaction

Manage TrainersUp-sell to happy Customers

Retain Dissatisfied CustomersGather Information

Differentiate Yourself with SatisfactionCustomer Driven Courseware

Improvements+

Why Metrics Matter

Key focus

Maximize your Brand visibility: Partner Scorecard and Marketing Materials

Leverage the Marketing tools: Campaign Factory and New Rebate Program

Focus on Satisfied Customers: Use MTM

Partner, Partner, Partner

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.