#lsmnyc team - kaufmannmercantile
DESCRIPTION
Winner of the "Most Sales from the Judges Award"TRANSCRIPT
Products that will outlast you.
store
gimlet
flask
chemex
Borosilicate blog
MVP
100 curated goods
No categories
Blog
Test Methologies
40 customers
7 responses
Assumptions1. Finding quality products is annoying.
Assumptions
2. Quality correlates to sustainability.
Assumptions
3. Green retailers suck.
Assumptions
4. Things that matter:- Durability- Uniqueness- Not mass-produced- Heritage- Made where company originates
Learning
1. It works (Yeah!)2. “Unique”, “beautiful” & “long-lasting”
Vision
- Go-to place for quality
- Mix products, media & educational content.
- 5000 products (no competitors)
Next Steps
Scale the love.
Test what % of existing customers would be“very disappointed” if they no longerhad access to KM.
Biggest problem to solve next
Focus on key metrics: activation andRetention.
Customer referral - figure out how tomeasure and improve.