Download - #LsmNYC Team - KaufmannMercantile
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Products that will outlast you.
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store
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gimlet
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flask
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chemex
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Borosilicate blog
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MVP
100 curated goods
No categories
Blog
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Test Methologies
40 customers
7 responses
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Assumptions1. Finding quality products is annoying.
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Assumptions
2. Quality correlates to sustainability.
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Assumptions
3. Green retailers suck.
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Assumptions
4. Things that matter:- Durability- Uniqueness- Not mass-produced- Heritage- Made where company originates
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Learning
1. It works (Yeah!)2. “Unique”, “beautiful” & “long-lasting”
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Vision
- Go-to place for quality
- Mix products, media & educational content.
- 5000 products (no competitors)
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Next Steps
Scale the love.
Test what % of existing customers would be“very disappointed” if they no longerhad access to KM.
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Biggest problem to solve next
Focus on key metrics: activation andRetention.
Customer referral - figure out how tomeasure and improve.