Mid-Year Presentation

October 24, 2011

Welcome

Introductions

Mid-Year Report OverviewAndrew Button

Marketing & CommunicationsJim MacLachlan

Break

Projects

• Business GrowthShawn Allen

• Workforce DevelopmentStephanie Lohnes

• ImmigrationAnne Fownes

Video

SummaryAndrew Button

Questions

Agenda

Overview

LQRDA Team

Andrew Button Executive Director

Anne Martin Operations Manager

Anne Fownes Lead Newcomer Navigator

Dolores Atwood Newcomer Navigator

Ellen Fancy Administrative Services Coordinator

Jim MacLachlanMarketing & Communications Officer

Shawn Allen Business Growth Officer

Stephanie Lohnes Workforce Development Officer

Tyler Roach Youth Intern - Development Officer

On behalf of its municipal, provincial, and federal stakeholders, the LQRDA fosters business development by focusing our efforts on workforce initiatives and immigration, strategic business retention and expansion activities, supporting foreign and domestic inward investment attraction and supporting community-based economic development initiatives of regional significance.

Mandate

Manufacturing

Food and Seafood Production

Wood Products

Renewable Energy and Green Technologies

Creative Economy

Tourism

Targeted Growth Sectors

Reposition the LQRDA as the lead catalyst for regional economic development.

GOAL: Be the economic development team leader in the region

GOAL: Foster key stakeholder relationships

GOAL: Develop special project funding strategy

GOAL: Inform the business community of the economic development and related services available and make accessing more understandable

GOAL: Produce timely demographic/economic data and report on economic development activities in region on a annual basis GOAL: Build the LQRDA brand in the

region

Strategic Objective: Internal Focus

Build the LQRDA as a professional economic development organization with a dynamic and effective board and a

motivated and highly competent staff.

GOAL: An effective and engaged board of directors

GOAL: Engage in professional networks

GOAL: Invest in professional information technology tools

GOAL: Hire and retain a high quality team of economic development professionals

Strategic Objective: Internal Focus

Create wealth in our communities by ensuring the region’s targeted growth sectors have the right people in the right

numbers with the right skills.

GOAL: Boost immigration/ migration into the region

GOAL: Establish business-academia-government committee to work continuously on region-wide workforce issues, primarily in targeted sectors

GOAL: Address aging workforce challenges GOAL: Retain the younger workforce

GOAL: Understand the composition of the underemployed workforce

GOAL: Address skills gaps/mismatch

Strategic Objective: People

Support community-based economic development initiatives of regional significance that directly support the other strategic objectives and/or targeted growth sectors.

GOAL: Build community capacity

GOAL: Advance key Infrastructure projects of regional significance

GOAL: Capture all industrial park properties, commercial and industrial vacant properties

GOAL: Special projects development

GOAL: Identify regional development initiatives within the various municipal Integrated Community Sustainability Plans (ICSPs)

GOAL: Collaborate with key stakeholders to develop a common vision and strategic direction for tourism throughout the region

Strategic Objective: Community-based ED

Strategic Objective: Economic Growth

Foster economic growth through local business expansions, attracting investment, retention of businesses in the region

and targeted industry development efforts.

GOAL: Foster retention, local expansions and new start-ups within the growth sectors

GOAL: Attract new investment into the region by becoming a one-stop shop for regional economic and business development information

GOAL: Identify export ready companies and connect them with appropriate resources

GOAL: Promote the region externally

GOAL: Promote innovation and productivity

GOAL: Build capacity for growth among key sectors of the economy

GOAL: Foster entrepreneurship

GOAL: Identify areas of strategic collaboration among key sectors of the economy

Strategicobjective:

Create wealth in our communities by ensuring that the region's targeted growth sectors have the right people in the right numbers with the right skills.

Goal: Boost immigration / migration into the region.

KPI: 300 new immigrants / migrants attracted to the region over 5 years influenced directly by the efforts of the LQRDA

Strategic KPI vs. Annual Business Plan Metrics

Strategic Objective

Foster economic growth through local business expansions, attracting investment, retention of businesses in the region and targeted industry

development efforts.

Potential Activity: Conduct a regional business asset mapping exercise, focused on identifying and mapping businesses primarily within targeted growth sectorsAnticipated Outcomes

Identify industry clusters throughout the region and incorporate into regional supply chain strategy

Establish capacity and capabilities of businesses within industry clusters. Identify opportunities for increased productivity /innovation.

Identify businesses and/or industry clusters interested in exploring export opportunities and work with partner organizations to assess export-potential / export-readiness

Connect businesses within industry clusters to explore opportunities for collaboration and joint promotion / bidding

Explore export opportunities for industry clusters. Connect businesses with organizations that have programs and services to assist.

Identify business/investment opportunities and/or sector “gaps” and integrate into regional marketing strategy and investment attraction strategy

Activity Measures

# of connections made b/w businesses in targeted growth sectors

Increase in export activity of businesses in targeted growth sectors

# of supply chain connections made

# of businesses implementing productivity / innovation improvements

# of business / investment opportunities explored

Contributes to which goals? Contribution to Strategic

KPI

10 new jobs created

Increase in Return on Investment for LQRDA funding partners

Increase in municipal tax base (i.e. commercial assessment)

5 export-potential and export-ready companies assisted

Strategic KPIs At least 1,000 new jobs over 5 years influenced directly

by the efforts of the LQRDA

Return On Funding Partner Investment

Leverage Municipal Investment from 1:3 to 1:4 by year five

120 export-potential and export-ready companies assisted

GOAL: Identify areas of strategic collaboration among key sectors of the

economy

GOAL: Build capacity for growth among key sectors of the economy

GOAL: Foster retention, local expansions and new start-ups within the growth sectors

GOAL: Identify export ready companies and connect them with appropriate resources

GOAL: Attract new investment into the region by becoming a one-stop shop for regional economic and business development information

GOAL: Promote innovation and productivity

GOAL: Promote the region externally

GOAL: Boost immigration/ migration into the region

The Networked World of Regional Economic Development

DFAITNSBICommercial BanksPrivate Sector Service ProvidersNSERDTACSBESouth Shore OpportunitiesBDCACOAChambers / Boards of TradesBDAMunicipal ED OfficersExport Development CanadaEMCSouth Shore Women in Business

Municipal UnitsEco/Industrial/Business Parks

NS TIRAirports

PortsResearch Organizations

BDA

Industry AssociationsChambers / Boards of TradesDestination Southwest NovaDestination Bluenose Coast

NS Labour Advanced EducationNSCC

NS Community ServicesSS Work Activity Program

South Shore Regional School BoardCareer Resource Centres

LQRDA

Industry Stakeholders

ED - RelatedInfrastructure Stakeholders

Government Partners Community

Development Stakeholders

& Partners

Workforce Development Stakeholders

Business Development

Partners

LQ Volunteer PartnershipMunicipal Units (Rec Dept./ED Dept./ Active Transportation, Etc.)NS Health and WellnessNSERDTACOALunenburg County Community FundAspotogan Heritage TrustQueens Newcomers GroupBDA

Municipal UnitsProvincial Governments DepartmentsFederal Governments Departments

November 2009

LQRDA Municipal

Input Session

September 21, 2010

RFP released for LQRDA

Repositioning

February 3, 2011

Partnering for

Regional Prosperity

May31, 2011

Approval of ICCI

application for Business

Asset Mapping

May1, 2011

RFP issued for

Lunenburg Queens

Economic Centre

January 24, 2011

Hire Executive Director

January 26, 2011Kick-off meeting

with Grant Thornton

Team

March 14, 2011

MunicipalSession Re:

Repositioning

March22, 2011Approval of LQRDA 2011-12 Annual

Business Plan

May5, 2011

Launch of revamped

LQRDA Website

May30, 2011

Hire Business Growth Officer

June6, 2011

Hire Administrative

Services Coordinator

June13, 2011

Hire Workforce

Development Officer

June20, 2011

Staff Orientation/

Training

Timeline of Key Milestones

May27, 2011Funding proposal

submitted for RNNI

LQRDA Repositioning Putti ng the Repositioning into Action

August15, 2011Funding

for RNNI Approved

August31, 2011Signing of Lease for

LQ Economic

Centre

September14, 2011

HireNewcomer Navigator Yarmouth

September7, 2011

Meeting Re: Coordination

of Tourism South Shore

September21, 2011

Kick-off of Regional

BR&E Effort

September28, 2011

50% of funding for UNESCO

Interpretative Centre

approved

September28, 2011

Approval of funding

application forNQ Innovation

Centre

October 5, 2011

Approval of funding

application Business Asset

Mapping

October 17, 2011

RFP released for UNESCO Interpretive

Centre

October 5, 201175% offunding

approved Business

Attraction Video

October 18, 2011

Lunenburg Queens Business

Excellence Awards

October 19, 2011

Timeline of Key Milestones (cont.)

July2011

Preparation/ Submission of Project Funding

Applications

October 24, 2011

LQRDAMid-Year Review

Presentation

October 24, 2011

Hire Youth Intern

Marketing & Communications

1. Our messages have become conversations

2. Staff generate and publish their own content

3. Advertising vs. Marketing (local vs. the world)

4. New communications plan (draft)

5. Regional Marketing plan (early 2012)

6. Measurement & Evaluation

Marketing & Communications

• Projects, Partnerships, Regional Promotion• Support staff, partners, regional initiatives

How?• Create & manage the right tools

• Technology (CRM, Investment-Attraction web portal)• Communication & Earned Media• Paid Marketing Initiatives (Regional / Partners)• Local advertising / events

• Launched and populated new website• Delivery of client database (CRM)• Increased our SEO practices – ranking well / achieving

success• Creating touch points with more partners across more

media (Facebook, Twitter, etc.)

Marketing & Communications

• Website is working – • Visits (traffic sources)• The right tools• Testimonials

• Facebook – 34 ‘likes’…small # but major source of referrals• Twitter

• 87 followers• NS Come to Life, CKBW, BDC, other RDAs, InNovaCorp,

political parties

• Media and Partner requests for interviews & information• Referrals from popular immigration, government and NGO

websites• RDA logo has been re-branded to match regional brand• New regional Newcomer Navigator program also being

branded to harmonize with LQRDA

Marketing & Communications

Marketing & Communications - Results

Marketing & Communications - Results

Marketing & Communications - Results

Marketing & Communications - Results

• Online and printed marketing support for:• Business Asset Mapping• Regional Value Proposition / New Key Messages• Industrial and Commercial Properties database

• Brand• ‘Re-Launch’ of the LQRDA• New Economic Centre

• Media - focus on earned media across web online and print• Website - investment in new technology to allow staff to

generate and manage their own content• E-newsletter• Blogs

• Measurement & Evaluation• Google Analytics• Social Media monitoring• Website, social media, advertising

& marketing initiatives all feed into CRM

Marketing & Communications – What’s Next

Business Growth

• Working With PartnersDaily Partners• Municipal Economic Offices• Dept. of Economic and Rural Development and Tourism• South Shore Opportunities• ACOAResource Partners• Offices of MLAs• Office of MP• BDC, NSBI, etc.Business Partners • Banks and Credit Union• Individual Businesses

• Application for Regional Projects

• BRE Account Executive Certification

• Renewed LAT (Local Action Team) Schedule

Business Growth - Groundwork

Developing Regional Investment Strategy• Business Asset Mapping• Commercial Property Mapping• Supply Chain

Local Economic Growth

• Centre for information and guidance• Connecting businesses with resources• Connecting people – Newcomers• Champion and encourage Industry Innovation and

creativity

Business Growth – Specifics to the Business Plan

 

Lead Role• Business Asset Mapping Supporting Role• North Queens Technology, Business and Social

Innovation Centre Catalyst Role• Agricultural Repositioning

Business Growth – Examples of Projects & Roles

Workforce Development

Our Workforce Challenges:

• Employers and Service Providers• Nova Scotia has the fastest growing aging

population in Canada• Youth retention and attraction• Diversity training across the region

Workforce Development – Current Situation

• Skilled Labour Requirements• Service Providers• Website resources for employers. • Collaboration with Immigration Officer• Educators • Steering Committee.

Workforce Development – Specifics to the Business Plan

• Develop a Workforce Development Strategy (Lead)

• Facilitate training solutions (Catalyst)

• Health HR Navigator and Access Centre Model Project (Support)

Workforce Development – Upcoming

Immigration

Current Situation

Why is immigration important to our region?

What is the Regional Newcomer Navigator Initiative?

Newcomer demographics: Who is moving to Lunenburg Queens?

What are our challenges?

Immigration in Lunenburg Queens

Immigration in Lunenburg Queens

LQRDA StrategyAttraction, Settlement & Retention

• Welcoming Communities• Sustained contact with clients• Familiarity with Provincial and Federal

Immigration Streams• Strong relationships with key stakeholders• Develop constructive partnerships• Assist in Marketing our Region • Work closely with Workforce Development

and Business Growth Officers

Immigration in Lunenburg Queens

LQRDA Services, Programs & Projects

Attraction: What attracts Newcomers to our Region? The Work/Life Balance, Family Life and Second Careers BFRS Job Fair

The Immigration Process: How can we help with the Immigration process? Community Identified Stream Federal and NSNP Streams Referrals British Living Housewares

Settlement and Retention: How can we help newcomers integrate? Welcoming Communities Settlement Services LQRDA “Team Approach” RU Safe/ Scott Brewster

Immigration in Lunenburg Queens

LQRDA Services, Programs & ProjectsAttraction: What attracts Newcomers to our Region? • The Work/Life Balance, Family Life and Second Careers

BFRS Job Fair

Immigration in Lunenburg Queens

LQRDA Services, Programs & Projects

The Immigration Process: How can we help with the Immigration process?• Community Identified Stream• Federal and NSNP Streams • Referrals British Living Housewares

Immigration in Lunenburg Queens

Hi Anne,This business is only here in Nova Scotia because we received great support of the Lunenburg Queens RDA. Andrew Button and Anne Fownes helped us greatly to gain acceptance at border control to enter Canada.We will repay this support by making British Living a success and hope to locate to Queens as soon as finances allow.The ultimate goal will be to set up a small pottery somewhere in Lunenburg County to demonstrate the wonderful art of Bone China manufacturing.

Kind RegardsKen

Immigration in Lunenburg Queens

LQRDA Services, Programs & Projects

Settlement and Retention: How can we help newcomers integrate?• Welcoming Communities• Settlement Services• LQRDA “Team Approach” RU Safe/ Scott Brewster

View a video profile of this success story

Invite a Newcomerto Dinner

…why not sign-up!

Summary

Strategic KPI: At least 1,000 new jobs over 5 years influenced directly by the efforts of the LQRDA

Results To Date Pending

Partners Directly Involved

# of Jobs Influenced 24 33 NSERDT, ISIS, SSO, ENS, Private Sector

Est. Total Direct Payroll $736,520 $643,760 Strategic KPI: Return on Funding Partner Investment

Estimated Direct Taxes Supported (Federal /Provincial)

$139,939 $122,314 ROI to date(%)45.43%

Estimated Property Tax Supported (res & comm)

$48,798 $67,098 31.7%

Strategic KPI: Leverage Municipal Investment from 1:3 to 1:4 by year five

Total Municipal Investment (incl. core funding)

Total Project / Program Funding Attracted to LQ (incl. core funding)

$ 167,200 $1,215,564

Leverage Ratio = 1 : 7.27

Results To Date – contribution to Strategic KPIs

October31, 2011

RFPs to be Released for

Business Asset Mapping

November2011

RFP to be Released for

North Queens

Innovation Centre

November2011

Council Presentations

November2011

Partner meetings

November2011

Meetings with MLAs & MPs

January 1, 2012

Move into new Lunenburg

Queens Economic

Centre

Timeline of Key Milestones – October 2011 to February 2012

January 15, 2012

Business Asset Mapping project

materially complete

December 31, 2011 Business

Attraction Video

complete

October 25, 2011

Meeting with Liberated Networks Re: CRM

February28, 2012LQRDA 2012-13

Business Plan due

November 2011Begin

Industrial / Commercial

Property project

February28, 2012

North Queens Innovation

Centre project completed

Thank you…

Questions?