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Public Relations Public Relations TemplateTemplate

Three objectives for P.R.Three objectives for P.R.

1) This is your first look at the future 1) This is your first look at the future stars of the LPGA Tourstars of the LPGA Tour

2) The tour stop offers a significant 2) The tour stop offers a significant economic impact throughout the economic impact throughout the communitycommunity

3) The players are positive role 3) The players are positive role models for young girls and women models for young girls and women

Public Relations TemplatePublic Relations Template

January (or six months out) January (or six months out) • Announce return of the tournament, any new Announce return of the tournament, any new

sponsors sponsors • Announce ‘community spirit’ award to honor Announce ‘community spirit’ award to honor

contributions to community, call for nomineescontributions to community, call for nominees• Meet with newspaper editors; tournament is Meet with newspaper editors; tournament is

coming back-can we provide you with weekly coming back-can we provide you with weekly golf tips leading up to the event? golf tips leading up to the event?

• Economic impact-if you don’t have one, ask Economic impact-if you don’t have one, ask your Chamber/CVB for a formula to come up your Chamber/CVB for a formula to come up with an impact statementwith an impact statement


Social Media AuditSocial Media Audit• Website-UP TO DATEWebsite-UP TO DATE• Facebook, Twitter, YouTube accounts upFacebook, Twitter, YouTube accounts up• Facebook page-actively cultivate Facebook page-actively cultivate

followers (“likes”) with news, golf tips, followers (“likes”) with news, golf tips, perhaps special pricing? perhaps special pricing?

• Link to the LPGA Futures Tour page and Link to the LPGA Futures Tour page and encourage your sponsors to do the encourage your sponsors to do the same-”Follow your favorite players all same-”Follow your favorite players all year long at www.lpgafuturestour.com”year long at www.lpgafuturestour.com”


Five months outFive months out• Start populating social media channels Start populating social media channels

with content (news releases, video golf with content (news releases, video golf tips, calls for volunteers, etc)tips, calls for volunteers, etc)

• Remember, many TV/newspaper Remember, many TV/newspaper websites have areas where YOU can websites have areas where YOU can post your own community news and post your own community news and events! Use those channels to promote events! Use those channels to promote your tournamentyour tournament


Four months outFour months out• Community leaders lunch at tournament Community leaders lunch at tournament

site – use this to honor a person in the site – use this to honor a person in the community who has contributed to the community who has contributed to the growth of golf/make that person an growth of golf/make that person an ‘honorary chair’ of the tournament‘honorary chair’ of the tournament

It’s always nice if this person is an executive It’s always nice if this person is an executive with one of the major companies in the with one of the major companies in the community community


Three months outThree months out• Update your social media!Update your social media!• Meet with media partners/newspaper, Meet with media partners/newspaper,

television, radio. What kind of television, radio. What kind of stories/information/interviews can we stories/information/interviews can we supply to you? supply to you?

Remember, staffs are bare-bones these Remember, staffs are bare-bones these days. The more stories you can offer them days. The more stories you can offer them on a plate, the better your chances of being on a plate, the better your chances of being published/broadcastpublished/broadcast


Two months outTwo months out• Announce any special ‘days’ at the Announce any special ‘days’ at the

tournament: Kids’ day, ladies day, etc. tournament: Kids’ day, ladies day, etc. Offer special Facebook ticket deal Offer special Facebook ticket deal (again, to get more people to ‘like’ your (again, to get more people to ‘like’ your page)page)

• Is your past year’s winner available for a Is your past year’s winner available for a phone interview with the newspaper? phone interview with the newspaper?


One month outOne month out• Community P.R. eventCommunity P.R. event

Putting green in the center of townPutting green in the center of town ““Birdies and Bordeaux” wine tasting, with Birdies and Bordeaux” wine tasting, with

funds going to tournament’s charities funds going to tournament’s charities


Week of tournamentWeek of tournament• Have one volunteer/staffer assigned Have one volunteer/staffer assigned

only to handling media informationonly to handling media information• Touch base with area media daily on Touch base with area media daily on

events, interview avails, etc.events, interview avails, etc.• Is there a p.r. ‘meet and greet’ that can Is there a p.r. ‘meet and greet’ that can

be held away from course?be held away from course?• Write wrapups of each day and send to Write wrapups of each day and send to

area media, post on social media, etcarea media, post on social media, etc


After the eventAfter the event• Prepare a media report on tournament Prepare a media report on tournament

exposure in the market, along with exposure in the market, along with estimated value of media exposureestimated value of media exposure

• Use media report to show present Use media report to show present sponsors the value of their sponsorship sponsors the value of their sponsorship and to show prospective partners what a and to show prospective partners what a sponsorship can mean to them in area sponsorship can mean to them in area media exposure media exposure

Year Round InitiativesYear Round Initiatives

Celebrate the historyCelebrate the history• Make sure the course has Make sure the course has

photos/markers that show the LPGA photos/markers that show the LPGA stops herestops here

Engage the CommunityEngage the Community• Have an advisory committee help with Have an advisory committee help with

picking your award winner, etcpicking your award winner, etc Leave a LegacyLeave a Legacy

• Find the community’s touch point and Find the community’s touch point and serve it serve it

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