loyalty 201: go mobile or go home
TRANSCRIPT
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Loyalty programs work.
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Free stuff is a really good way to attract new customers.
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But even donuts have limited loyalty mileage – they won’t keep me coming back forever.
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You know which customers are most valuable to you. You want to appeal to that type of customer.
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It’s easier to offer personalized rewards and incentives if you know who I am and what I want right now.
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And it’s easier to get that knowledge if you collect live marketing data from me.
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Be a little bit random sometimes. People love (nice) surprises; happy people come back.
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Mobile loyalty works because people don’t leave their phones in their drawers.
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Use that mobile data to personalize your loyalty program. Offer me something I actually want, I’ll make the effort to get it.
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And you can help people spend points and redeem rewards while they’re in store. No more wallet full of expired half-stamped cards!
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Bottom line: mobile loyalty works better. See how Loyalty NZ is winning with its FlyBuys app.
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