low-cost marketing for pet sitters (psi's may 2011 pet sitting for smarties© webinar)
DESCRIPTION
http://www.petsit.com Kathy Esser, owner of Lonely Paws Club, Inc., presents Pet Sitters International's July 2011 member webinar, "Building Your Business without Breaking the Bank."PSI members can view the actual recording in the Members Area of petsit.com.TRANSCRIPT
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BUILDING YOUR BUSINESS WITHOUT BREAKING
THE BANK
Low-cost Marketing Ideas for Pet Sitters
Pet Sitters International’s May 18, 2011
Presented by Kathy Esser, Lonely Paws Club, Inc.
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Press Releases
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Keep in mind…you can’t control what they print.
Press Releases
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Press Releases
New Hires
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Press Releases
New Hires Significant anniversary dates
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Press Releases
New Hires Significant anniversary dates New services offered
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Press Releases
New Hires Significant anniversary dates New services offered Professional Pet Sitters Week (first week
in March)
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Business Cards
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On hand at all times
Business Cards
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Business Cards
Use back of card
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Business Cards
Front Back
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Business Cards
Use back of card Seize every opportunity
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Business Cards
Use back of card Seize every opportunity
Grocery store
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Business Cards
Use back of card Seize every opportunity
Grocery store customer has dog/cat food or kitty litter on
conveyor/in cart
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Business Cards
Use back of card Seize every opportunity
Grocery store customer has dog/cat food or kitty litter on
conveyor/in cart pet food aisle
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Business Cards
Use back of card Seize every opportunity
Grocery store customer has dog/cat food or kitty litter on
conveyor/in cart pet food aisle
When greeting a dog in pet store/parking lot
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Business Cards
Use back of card Seize every opportunity
Grocery store customer has dog/cat food or kitty litter on
conveyor/in cart pet food aisle
When greeting a dog in pet store/parking lot
Someone else walking a dog
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Industry Partners
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Ask to display brochures or business cards
Industry Partners
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Industry Partners
Pet stores
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Industry Partners
Pet stores Veterinarians
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Industry Partners
Pet stores Veterinarians Groomers
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Industry Partners
Pet stores Veterinarians Groomers Dog trainers
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Industry Partners
Pet stores Veterinarians Groomers Dog trainers Shelters
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Industry Partners
Pet stores Veterinarians Groomers Dog trainers Shelters Kennels/Doggy Daycares
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Door Hangers
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Door Hangers
Invisible fence flags/sign outside house
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Door Hangers
Invisible fence flags/sign outside house Dog in yard
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Door Hangers
Invisible fence flags/sign outside house Dog in yard Kitty litter container at curb on garbage
day
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Door Hanger
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Facebook & Twitter
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Facebook & Twitter
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Facebook & Twitter
Client photos
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Facebook & Twitter
Client photos Product recommendations
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Facebook & Twitter
Client photos Product recommendations Behavior remedies
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Facebook & Twitter
Client photos Product recommendations Behavior remedies Company news
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Client Testimonials
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Free Online Local Listings
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Free Online Local Listings
Yahoo! Local Listings
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Free Online Local Listings
Yahoo! Local Listings MerchantCircle
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Free Online Local Listings
Yahoo! Local Listings MerchantCircle Google Places
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Free Online Local Listings
Yahoo! Local Listings MerchantCircle Google Places YellowBot
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Add-on Services
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Add-on Services
Tooth brushing
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Add-on Services
Tooth brushing Nail clipping
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Add-on Services
Tooth brushing Nail clipping Pet taxi (“We’ll even make the appt. for
you!”)
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Add-on Services
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Magnetic Vehicle Signs
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Don’t park in your clients’ driveways.
Magnetic Vehicle Signs
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New Client Meeting
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New Client Meeting
Presentation binder Brochure Business card Vet notification card
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Vet Notification Card
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30-Second Script
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Pet Sympathy Cards
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Holiday Treat Bags
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Local Pet Parades
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Local Pet Parades
Iron-on t-shirt
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Local Pet Parades
Iron-on t-shirt Hand out business cards tied to dog/cat
treat bags
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Calling Card
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“Are You Home?” Card
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PRESENTED BY:KATHY ESSER
Owner, Lonely Paws Club, Inc.