BUILDING YOUR BUSINESS WITHOUT BREAKING
THE BANK
Low-cost Marketing Ideas for Pet Sitters
Pet Sitters International’s May 18, 2011
Presented by Kathy Esser, Lonely Paws Club, Inc.
Press Releases
Keep in mind…you can’t control what they print.
Press Releases
Press Releases
New Hires
Press Releases
New Hires Significant anniversary dates
Press Releases
New Hires Significant anniversary dates New services offered
Press Releases
New Hires Significant anniversary dates New services offered Professional Pet Sitters Week (first week
in March)
Business Cards
On hand at all times
Business Cards
Business Cards
Use back of card
Business Cards
Front Back
Business Cards
Use back of card Seize every opportunity
Business Cards
Use back of card Seize every opportunity
Grocery store
Business Cards
Use back of card Seize every opportunity
Grocery store customer has dog/cat food or kitty litter on
conveyor/in cart
Business Cards
Use back of card Seize every opportunity
Grocery store customer has dog/cat food or kitty litter on
conveyor/in cart pet food aisle
Business Cards
Use back of card Seize every opportunity
Grocery store customer has dog/cat food or kitty litter on
conveyor/in cart pet food aisle
When greeting a dog in pet store/parking lot
Business Cards
Use back of card Seize every opportunity
Grocery store customer has dog/cat food or kitty litter on
conveyor/in cart pet food aisle
When greeting a dog in pet store/parking lot
Someone else walking a dog
Industry Partners
Ask to display brochures or business cards
Industry Partners
Industry Partners
Pet stores
Industry Partners
Pet stores Veterinarians
Industry Partners
Pet stores Veterinarians Groomers
Industry Partners
Pet stores Veterinarians Groomers Dog trainers
Industry Partners
Pet stores Veterinarians Groomers Dog trainers Shelters
Industry Partners
Pet stores Veterinarians Groomers Dog trainers Shelters Kennels/Doggy Daycares
Door Hangers
Door Hangers
Invisible fence flags/sign outside house
Door Hangers
Invisible fence flags/sign outside house Dog in yard
Door Hangers
Invisible fence flags/sign outside house Dog in yard Kitty litter container at curb on garbage
day
Door Hanger
Facebook & Twitter
Facebook & Twitter
Facebook & Twitter
Client photos
Facebook & Twitter
Client photos Product recommendations
Facebook & Twitter
Client photos Product recommendations Behavior remedies
Facebook & Twitter
Client photos Product recommendations Behavior remedies Company news
Client Testimonials
Free Online Local Listings
Free Online Local Listings
Yahoo! Local Listings
Free Online Local Listings
Yahoo! Local Listings MerchantCircle
Free Online Local Listings
Yahoo! Local Listings MerchantCircle Google Places
Free Online Local Listings
Yahoo! Local Listings MerchantCircle Google Places YellowBot
Add-on Services
Add-on Services
Tooth brushing
Add-on Services
Tooth brushing Nail clipping
Add-on Services
Tooth brushing Nail clipping Pet taxi (“We’ll even make the appt. for
you!”)
Add-on Services
Magnetic Vehicle Signs
Don’t park in your clients’ driveways.
Magnetic Vehicle Signs
New Client Meeting
New Client Meeting
Presentation binder Brochure Business card Vet notification card
Vet Notification Card
30-Second Script
Pet Sympathy Cards
Holiday Treat Bags
Local Pet Parades
Local Pet Parades
Iron-on t-shirt
Local Pet Parades
Iron-on t-shirt Hand out business cards tied to dog/cat
treat bags
Calling Card
“Are You Home?” Card
PRESENTED BY:KATHY ESSER
Owner, Lonely Paws Club, Inc.
