low cost hotels
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TRANSCRIPT
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By.Robin KapoorSourabh Garg
Deepak KumarVikas Sharma
Prateek NaharPankaj Jain
Nitin RahejaSanjay Pal
Sakshi JoshiTushar Garg
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Budget HotelsSignifies –
simplicity, convenience, informality, style, warmth, modernity, affordability
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External FactorsBusiness opportunitiesTourists Common Wealth GamesGovernment SupportOther Hotels
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Details of Budget HotelsCompetitive pricing techniqueLocated in cities with business trafficCreated a good backend industryOutsourcing of Food and Beverages as
margins are lessMinimum staff and fitted kiosksGinger Hotel
-Simple, unique, reasonable, basic and innovative
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Facilities such asSelf controlled AC roomsLCD TV’sWi-Fi internetSatellite channelsSTD facilityElectronic LocksMini fridgeDoctor on callBranded toiletries24-hour running hot and
cold water
Tea-Coffee makerATMCyber CaféGymnasium100% Power backupInternet bookingSecure ParkingLaundry service: same
day deliveryFull length mirror
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Smart Basics TM Concept of Ginger hotel Smart Sleep™
Good and better to sleep beds Advanced pressure point reliefs in beds
Smart Space™ rooms Rooms are designed with comfort and practicality in
mind Safe zone™
24-hour security Close-circuit TV maintains records of all areas and
visitors Swipe card locks that offer the latest in security
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Smart Basics TM Concept of Ginger hotel
Smart PlanetSquare Meal TM
Breakfast
Lunch
Dinner
Snacks
Give n Take Meal TM
Order the special meal from local restaurants
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The case of Accor's Formule 1The value curve of Formule 1 in the French Low Budget Hotel Industry
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STP’s
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TargetingDemographics
Middle ClassHigh Tech Youths
GeographicalTourism takes place all the year roundCities and towns which have consistent flow of
business traffic
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PositioningNo frills but Smart Basics
No Parking Person, No Bellboy, Automatic Check In
101 or 201 rooms
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•Natural and Cultural Diversity•Demand supply Gap•Government Support•Increase in market share
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•Poor support Infrastructure•Slow implementation•Susceptible to political events
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•Rising income•Open sky benefits•New business opportunities
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•Fluctuations in International tourists arrivals•Increasing competition•Event risk
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Cost cutting Strategy-1LIGHT ASSET POLICY
Management contracts, Partnerships including public-private
partnerships, Franchise option, Joint developments, Conversions
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Cost cutting Strategy-2FULL HOUSE
RIGHT PLACES
GETTING REAL
NETTING IN CUSTOMERS
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Strategies followed-1Ginger Red FoxFixed PricingSelf Service Business centric CitiesLease ModelManagement ContractsTech Savvy
Flexible PricingCheap LaborDemand OrientedMall Hotels
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Strategies followed-2Accor Sarovar Hotel50:50 joint venture with
Emaar-MGFFlexible PricingManagement Contracts
Using their own cash reserves
Areas like Mumbai, Pune, Baddi (HP)
Pay for facilities used
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International Perspective-1Operates in 100 countries40 years of experience4000 hotelsBrands such as:
Etap Hotel- more than 378 budget hotels in Europe
Motel6- North American chain of more than 900 budget hotels in USA & Canada.
Formule 1- 374 budget hotels in 14 countries
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International Perspective-2UK’s brand of budget hotels.Brands include:
Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns and Costa Coffee
Premier Inn is the UK's largest and fastest-growing budget hotel brand with over 36,000 rooms and 518 hotels across the UK ( England, Wales & Scotland)
Whitbread also planning to expand its chain of budget hotels in Ireland.
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International Perspective-3Budget Motel Chain ( Australia and New
Zealand)Similar to USA’s Motel6Basic Philosophy-Clean, Comfortable,
Affordable accommodation Close association with the Paragon Inns
Motels and HotelsAttractive presentation and excellent
facilities.
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International Perspective-4Sawasdee Group of Hotels in Thailand
Group has 7 budget hotels in Bangkok and 5 budget hotels in Pattaya
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International Perspective-5Protea Hotels (Africa's Largest and leading
hotel group)Budget hotels in South Africa, Ghana, Kenya,
Zambia, Nigeria, Uganda, Namibia and Tanzania
Nevsky Hotels GroupProvides low cost accommodationLocated in St. Petersburg, Russia
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International Perspective-6Days INN
The group has announced to open branded budget hotels in China
Brand Name – 7 Days INN
Easy HotelsGroup has budget hotels all around the world
at great location
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Conclusion
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Thank YouRobin KapoorSourabh GargDeepak KumarVikas SharmaPrateek Nahar
Pankaj JainSanjay Pal
Tushar GargNitin RahejaSakshi Joshi
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