love your local market | october 2014
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Slide on supporting businesses to grow - Love Your Local Market - at the GSC Comms Exchange - 'DCLG present: ‘Low cost and quirky – effective campaigns on a small budget’ on 9 October 2014.TRANSCRIPT
Supporting businesses to grow: Love Your Local Market
Love Your Local Market: a partner marketing campaign (14 to 28 May in 2014) that increases economic activity in town centres by promoting street markets.
Increasing numbers of markets adopting brandingto promote affection for market
# of registering markets in 2014
917
Increasing numbers of pitches available to new traders.
2012 – 1,945 2013 – 4,705 2014 – 6,325
Increasing social media activity
3500 events 5,177
events
201331,182 page views 1,017 likes on facebook5,972 followers on twitter
201426,005 page views 1,923 likes on facebook8,077 followers on twitter
2014 – twitter impressions in May: 43,735,534 and 1,600 images uploaded on instagram or twitter
50% still trading 6
months later
Delivery partner:
Source:www.roiteam.co.uk
Source:www.roiteam.co.uk
https://www.youtube.com/watch?v=8QZ4R43T_DE
https://www.youtube.com/watch?v=8QZ4R43T_DE