louise hadland at the leasing foundation third annual conference
TRANSCRIPT
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Building a sustainableemployer brand
Louise Hadland (HR Director)
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SHOO – HOO?
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SHOOSMITHS EMPLOYEE BRAND
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Green red blue greenBlue yellow orangeRed blue redGreen red blue greenOrange green orange
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Brand message at the heart of everything
Manager Behaviour – Is this real?Promotion Criteria/PDR – What’s in it for me?Recruitment – Walk the talkBoundaries – Provides security
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Comms
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Employee EngagementA lot of hype about what is essentially common sense
Or
Engaged workforces have a significant positive impact
on return to shareholders
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+Commercial
results for clients=
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