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6 l’Orafo International 2013

The Italian jewellery and gold wareindustry is going through a difficulttime. The economic crisis has hit theU.S. market and most Europeanmarkets, which have always beenmajor customers of Italian jewellery,and the politics of austerity imposedby Europe have been often exces-sive and detrimental to the country.Nevertheless, there is one reassu-ring thing: people still feel strongadmiration for Italian traditional je-wellery-making and the still feel thedesire to own a piece expressingthat art, as well as a lifestyle and ataste for beautiful things that is reco-gnised around the world. This consi-deration is based on Italian jewellery exports, which, despite alldifficulties and net of the increase in the price of gold, have grownover the past three years, mostly to Europe - particularly Eastern Eu-rope - and the Far East. The reasons for this “love” for Italian jewel-lery are well-known (design, craftsmanship, know-how, quality) but itis right to remember the crucial role of Italian jewellery districts. Theseareas bring together a large number of companies, mostly family bu-sinesses, that produce small, precious masterpieces that express thehistory and professionalism of the Italian jewellery industry: a heri-tage and a treasure for the whole world.

Marina Morini

Italian jewellery:a worldwide heritage

publisherEdifis S.p.A.

managementViale Coni Zugna, 71 20144 Milano MIPh. +39 02 3451 230Fax +39 02 3451 [email protected]

editorial [email protected]

editor-in-chiefMarina Morini

editorial staffAntonella Garello ________________________________________

[email protected]

traffic departmentLibera Carlini [email protected]________________________________________

contributorASI - Analisi e Studi Industriali

photosClose up Studios

translationPromo-Est

project and artworkClaudio Rossi Oldrati

printed byPresservice Ottanta S.r.l. Seriate (BG)________________________________________

GRAZIELLABracelet from the Intrecci Collection. American mesh in 18 carat gold and silk.Also available in 14 and 21 carat gold and in silver. See pages 30, 31, 60.

summary

l’Orafo International 2013 7

The Italian market by ASI - Analisi e Studi Industriali ..............8The Arezzo district ..............................................16The Valenza district ............................................24The Vicenza district ..............................................32The Naples and Torre del Greco district .............40Bright lights, precious jewels by Antonella Garello ............47Company profiles ..........................................................58

INSERZIONISTIAlcozer & J. s.r.l. ................................................................12-13Arezzo Fiere e Congressi .........................................................63Chimet s.p.a. .....................................................................38-39Crieri ..................................................................II copertina, 1-5D&sign s.r.l. .........................................................64, III copertinaDinacci F.lli ........................................................................14-15Erika Gioielli ......................................................................18-19FAOR s.p.a. .......................................................................20-23Faro .......................................................................................46F.I.OR. s.p.a. ......................................................................26-27Grani s.r.l. .........................................................................28-29Graziella Group .................................................copertina, 30-31Ititoli ......................................................................................55Mannucci Gioielli ...............................................................34-35Nardi s.r.l. .........................................................................36-37Passavinti ..........................................................................42-43Progetto Luce .....................................................................56-57P.V.Z. s.r.l. ..........................................................................44-45Unoaerre Industries ....................................................IV copertina

economy


As is known, the worsening ofthe global financial and econo-mic crisis has led to a wide-spread slowdown in theaggregate demand for durablegoods, including jewellery (as isalso indicated by the findings ofthe World Gold Council).Nevertheless, the positioning ofItalian gold jewellery - which ex-ports two thirds of its production- remains solid. The Italian jewellery industry is

characterised by high artistic in-tensity, a strong orientation to-wards exports and theconcentration of a large part ofits production in some historicaldistricts (such as Vicenza,Arezzo, Valenza, Naples), whichinclude important groups of suc-cessful companies that set in mo-tion a host of small craftbusinesses specialised in the va-rious segments of the industry.With the new millennium, gold -

smiths had to face the challengeof globalisation and the newAsian competition (not only inthe jewellery industry), often con-ducted with unfair trading practi-ces which have led professionalsto seek the help of Europethrough specific anti–dumpingmeasures. Leaving the simplertraditional products to emergingcountries, the Italian industry hasbeen able to move towards seg-ments with higher added value.

Golden Italyby ASI Analisi e Studi Industriali

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Quality, innovation, internationa-lisation are not just mere slo-gans. In fact, Italian jewellery isby far the most beautiful and ap-preciated around the world. In-novation has affected bothproduction processes and pro-ducts, and internationalisation isidentified in an export programin more than 150 countries.The jewellery industry has alsobeen able to build a network ofvaluable sub-suppliers of com-ponents and services. An impor-tant industry of jewellerymachinery has grown along withthem, with leading manufactu-rers in various segments, whichalso export all over the world.The challenge is open, but theproductive apparatus needs toreach the minimum size imposed

by a changing competitiveworld. Being small was good,even great. Today we need togrow to be able to offer new,specialised production based onknow-how, which should be fo-stered by investing in research,equipment and personnel.Looking back to Schumpeter andhis "creative destruction," the hi-story of the Italian industry in thepostwar period reported cases offalls (sometimes disastrous) incertain districts, which were fol-lowed by rises and great recove-ries. The time to wait before therevival was not uniform. In thespecific case of jewellery the re-treat began a dozen years ago.It still lacks clear signals of a turn -around, but it cannot be saidthat the maximum time limit is in

sight. Even though the high-vo-lume production at the end of thelast century are considered"things of the past" as a result ofthe changes occurred on a glo-bal scale: the sudden support of

consumers, well-known new (re-ally new) products, differentways of life, as well as the pro-longed economic crisis.Nevertheless, the Italian jewel-lery industry can still rely on

Jewellery exports from the districts 2012

first 6 months

Arezzo30,8%

Vicenza24,5%

Valenza Po16,2%

Milan10,6%Rome

1,2%

Naples0,4%

Other16,3%

The economy in figuresVARIABLES PERIOD DATA (1) VARIATIONS CURRENT (2) VARIATIONS TREND (3)

goldware/silverware - exports (1) January-July 2012 3.575,31 n.s.(4) 16,0

goldware/silverware - imports (1) January-July 2012 1.363,74 n.s.(4) 40,2

precious metals - imports (1) January-July 2012 4.030,34 n.s.(4) 24,4

precious metals - exports (1) January-July 2012 4.383,54 n.s.(4) 85,2

goldware production (5) January-August 2012 54,8 n.s.(4) -7,1

goldware production prices (5) January-August 2012 151,7 5,6 7,7

domestic goldware turnover (5) January-August 2012 73,6 n.s.(4) 5,5

total goldware turnover (5) January-August 2012 76,7 n.s.(4) 3,7

confidence climate - families (6) September 2012 92,9 -1,1 -13,7

confidence climate - firms (7) September 2012 94,0 -0,5 -6,2

Notes: (1) Millions of Euros. (2) Over previous period. (3) Over the same period previous year. (4) Insignificant, seasonal cause. (5) Index average 2000=100. (6), (7) Seasonally adjusted index2005=100, comprising the whole Italian economy. Sources: Istat data processing


economy

well-known factors originating inthe boom. Without wanting tocreate a list of priorities, the de-sign, style, creativity, attention tomanufacturing, the variety ofmodels, the professionalism ofcraftsmen, the specific know-howof workers. These factors of ex-cellence are universally recogni-sed as the best in the world andmost importantly they are not easily copied (with the exceptionof design). As mentioned above, the poten-tial of the Italian productive ap-paratus - despite theabandonment of large firms –can be found and is well-establi-shed in specific districts, whichinclude extraordinary resources,crucial to the success of busines-ses. Businesses that can quicklyremove the obstacles to the reco-very of competitiveness. This isdemonstrated, among otherthings, by the success of certainbrands of excellence in globalmarkets.The district model is a cluster ofsmall companies (often craft en-

terprises) having a common pre-dominant business and opera-ting in a restricted area (a groupof well-connected cities or smallneighbouring towns). Here, inaddition to the core business,companies develop synergiesand spread a wide and variedrange of complementary activi-ties, services and specific sub-supplies, which allow highercompetitiveness as compared tocompanies that work outside thedistrict. Today - with the dissemi-nation of communications tech -nology - the element of"closeness" of companies in thesupply chain has become lessstringent. In fact, the overallshare of exports from jewellerydistricts - while remaining veryhigh (around 82%) - is lowerthan in the nineties (about 93%).Thanks to the talent of goldsmithsand district organisation, the Ita-lian industry (not only in the je-wellery segment) reachedpositions of excellence in theworld due to at least two catego-ries of factors. On one hand, the

already mentioned lifestyleand the ability to seize the op-portunities offered by the historictransition from an industrial so-ciety (centered on mass produc-tion of material goods) to apost-industrial society. A re-source derived from a uniquesynthesis of elegance and beauty,well-being in everyday life andthe pleasure of taste, tangibleproducts and intangible values.A stratification showing no signsof stopping and that in the

coming years will face the chal-lenge of new materials and newtechnologies, incorporating themin the arsenal of tools adopted totranslate the imagination of Ita-lian craftsmen and professionalsinto something concrete.In the medium term, factors di-rectly or indirectly related to thequality of life will play in favour

Foreign trade of jewelleryby districts*

first 6 months

DISTRICTS Million var. % % on (Province) Euro 2012/11 total

Naples 9,93 40,0 0,4Rome 33,18 15,4 1,2Valenza Po (AL) 441,23 -7,7 16,2Milan 289,65 17,1 10,6Arezzo 841,53 12,6 30,8Vicenza 669,05 6,3 24,5Other 445,63 14,4 16,3

(*) Districts data include fashion jewellery - Cod. Ateco CM 321 Sources: ASI, Istat data processing

Worldwide economictrends

var. % year on year

ForecastGDP 2009 2010 2011 2012 2013

of the world -2,3 4,6 3,2 2,8 3,4United States -2,7 3,0 1,7 2,0 2,3Eurozone -4,2 1,7 1,4 -0,5 0,7Italy -5,2 1,8 0,5 -2,4 -0,2Japan -5,5 4,5 -0,7 1,9 1,5Germany -4,7 3,6 3,0 0,5 1,9United Kingdom -4,8 2,1 0,7 0,5 1,9France -2,7 1,6 1,7 0,0 1,2Spain -3,7 -0,1 0,7 -1,6 -0,8Turkey -4,8 9,2 8,5 3,3 4,6Russia -7,8 4,3 4,3 4,0 4,1China 9,2 10,4 9,2 7,6 8,0India 9,1 10,6 7,2 6,9 7,0Brasil -0,2 7,5 2,7 3,0 4,2Mexico -6,1 5,5 4,0 3,6 3,8

Source: Istat, World Bank, Eurostat, Bce, Istat, Fmi, Ocse data processing.


of the “Italian Brand”: the growthof population (increasingly oftenwith dark skin and almond-sha-ped eyes) and the recovery ofglobal wealth; the increase in lifeexpectancy, with greater physicaland mental well-being into oldage; the progressive priority ofcreative work on executive work,now delegated to machines, therapid economic development ofmany countries outside Europe,the growing education of popu-lation with an average to highincome; and the development ofmeans of communication andtransport, making the movementof people, ideas and goods fa-ster and less expensive. A newconcept of “luxury” in which anincreasing number of users rejectconspicuous consumption andprefer to cultivate “the deep joyof beauty related to knowledge,measured rhythms, in-trospectionand

conviviality”.Overall, Italian jewellery exportsin the first seven months of 2012rose by 5.6% (year on year). Anincrease mainly due to the rise inprices of precious raw materials.Trends are different from onecountry of destination to another,and from a district of origin ofexported jewellery to another.The center of gravity of Italian je-wellery exports remains Europe,with almost half of the totalamount. But over the years, sales(and the relevant shares) haveexpanded to the east: from theoil countries to Russia, China,Japan. Exports to India remainrelatively limited due to the well-known local protectionist legisla-tion, while the U.S. market -which was a real catalyst of Ita-lian jewellery in the past - hasreduced purchases to move to-wards new comers and “transit

countries”, which offer bettertax policies.

Switzerland is still themost important salesmarket for Italian je-wellery (with al-most a quarter of

the total), although in thefirst seven months of

the year it re-mained sta-

ble on

the previous year’s level. On theother hand, sales to China(+18%) are on the rise. But therise of China is tempered by thedecline in purchases from HongKong (-5.9%). As for the origin of jewellery ex-ported in the first half of 2012,almost one third of the totalcomes from Arezzo, anotherquarter from Vicenza, 15% fromValenza. Smaller shares fromother districts.

Export of jewellery(main countries of destination)

first 7 months 2012

COUNTRIES Million Euro var.% in %2011 2012 2012/11 on total

Switzerland 702,56 707,69 0,7 22,9Arab Emirates 452,00 554,04 22,6 17,9United States 256,98 247,45 -3,7 8,0France 188,82 179,86 -4,7 5,8China 141,90 167,51 18,0 5,4Hong Kong 152,81 143,73 -5,9 4,7Turkey 108,64 102,67 -5,5 3,3Germany 78,36 94,15 20,2 3,0United Kingdom 67,28 76,64 13,9 2,5Spain 54,52 52,56 -3,6 1,7Israel 52,13 48,68 -6,6 1,6Rumania 37,15 40,02 7,7 1,3Panama 42,06 38,35 -8,8 1,2Mexico 37,08 35,43 -4,4 1,1Jordan 31,37 35,14 12,0 1,1Australia 27,57 29,78 8,0 1,0Russia 27,16 29,29 7,8 0,9Belgium 31,35 28,67 -8,5 0,9Japan 23,79 27,73 16,6 0,9Libya 8,17 26,26 221,4 0,9Other countries 402,60 421,50 4,7 13,7

Total 2.924,30 3.087,15 5,6 100,0

Sources: ASI, Istat data processing

Graziella

Erika Gioielli

The Arezzo jewellery districtis reacting to the crisis notonly by focusing on produc-tion and service quality, butalso launching a series ofevents and initiatives to pro-vide concrete support to com-panies in the industry.

OROAREZZO(13-16 April 2013) OroArezzo is the leading trade fairin Arezzo, an international exhibi-

tion of gold, silver and jewellerythat is held every year in spring, or-ganised by the Business and Con-vention Centre. Reserved exclusivelyfor professionals, OroArezzo offersa wide range of jewellery to an in-ternational audience composed ofimporters/exporters, wholesalers,chain stores and retailers. The prideof the event is Première, which hasoffered for 22 years a preview ofthe new products presented by theparticipating companies for the next

season. Amongthe nine pieces chosen ex-aequo

by a qualified jury, one is awardedthe special “Minerva d’Oro” prize.These pieces of jewellery will enjoyconsiderable visibility; among otherthings, they are the protagonists ofthe fashion shows organised duringOroArezzo and are presented inOroArezzo promotional initiativesabroad.

BI-JEWEL(13-16 April 2013)Bi-Jewel is held in conjunction withOroArezzo. This is a space exclusi-vely dedicated to bijoux, with aabout thirty manufacturers. Organisedin collaboration with Vogue Gioielloand Vogue Accessory, this exhibitionpays special attention to the fashionindustry.

INCONTRI D’AUTUNNO(16-18 October 2013)In this three-day workshop, a smallnumber of manufacturers meets in Arez-zo fifty selected buyers in the gold andsilver industry, from the most interestingtraditional and emerging markets, in-cluding the United States, Hong Kong,Middle East, Europe - especially Franceand Russia. Based on the catalogue,buyers choose the companies withwhich to organise the meetings.

LAST MINUTE(November 2013)In preparation for the Christmas sea-son, the two-day event Last Minuteis designed as a meeting point bet-ween producers interested in selling“ready made” products and Italianand foreign buyers interested inbuying according to the “cash andcarry” concept.


Arezzodistrict

NOT TO BE MISSEDORO D’AUTORE MUSEUM“Oro d’autore” is the name of a contemporary art jewellery collection that istruly unique in its kind. It includes one of a kind pieces, which cannot be re -pro duced or marketed, designed by leading national and internationalartists and manufactured by Italian jewellery companies, mainly in Arezzo.Launched in 1987 by the current Arez zo Fiere e Congressi - with an initial setof 14 pieces, the collection now includes more than 300 jewellery pieces de-signed by artists like Dario Fo, Enrico Baj, Gae Aulenti, Ettore Sottsass, PietroCascella, Salvatore Fiume, Dadamaino, many stylists and established

jewellery designers such as Alberto Zorzi and Clara Miriam Dodino. Basedon the Oro d’Autore project, Arezzo Fiere e Congressi was awarded theMondoitalia Prize by the Ministry of Foreign Trade and the ICE in 2001within the Enterprise and Culture Guggenheim Award competition.

MUSEO UNOAERRE GORI & ZUCCHI

In 1998 Unoaerre Italia Spa openedits corporate history museum, thefirst Italian Museum of Gold Je-wellery. With this important initia-tive, Unoaerre, founded in 1926,provides a journey in its historical

memory, which is a piece ofItalian industrial memory. While

drawings and creativedesigns are availableonly from 1946 - prin-ted materials were de-stroyed during the bom-bing of the SecondWorld War - the pieceson display include ma-chinery and tools, fromindustrial archeology tothe present day: the fa-mous medals, made byworld renown artistsand engravers, “autar-

kic jewellery” of the thirties, ArtDeco bracelets of the 40's, modu-lar jewellery of the 50’s, enamel-led jewellery, the famous Lovemedal and the latest creations byGiò Pomodoro.

WHERE TO STAYBadia di Pomaio Hotel An ancient Abbey dating back to1645 has been turned from religiousretreat into a four-star hotel. Locatedat 650 m above sea level, with apanoramic view of Arezzo, it is sur -rounded by the beautiful Alpe diPoti. The park also features a ma-gnificent landscaped pool. The at-mosphere is homely and elegant,and the service is accurate in everydetail. The hotel features17 comfortable and quietrooms, provided with allcomforts and stylishly fur-nished, with tiled floors andwooden and brick ceilings.The restaurant, with an out-door dining terrace openin the summer, is inspiredby traditional Tuscan cuisine

and offers a prestigious selectionof local and national wines. The in-terior and exterior of the Abbeyare perfect for business meetingsand e vents. Near the Abbey thereis al so a golf course, a tennis centrewith soccer fields, a horse ridingcen tre and a partner wellness centre.Shuttle bus service available toguests. www.hotelbadiadipomaioarezzo.it (Courtesy of Artù)


Oro d’Autore - Dario Fo

Oro d’Autore - Gae Aulenti

dates have been moved to the end ofOctober to better respond to theneeds of the market, especially in an-ticipation to the holiday season.

The Valenza district is respon-ding well to the crisis, thanksto excellent products and aninternational vocation that al-lowed, especially in recent ye-ars, to obtain good results interms of exports.

VALENZA GIOIELLI (26-29 October 2013) The trade fair Valenza Gioielli - inter-national jewellery exhibition - collectsmost of the excellence of the district:

manufacturers and craftsmen of thehighest level display in the new exhi-bition centre (photos top and below)some unique pieces and valuablecollections that express Valenza’srich heritage and crafts manship inthe field of jewellery. The elegantshow devoted to jewellery includesthe V-Plus area, dedicated to the sec-tor of technologies and design. Va-lenza Gioielli is located near Valenza,Alessandria pro vince, at the Expo Pie-monte exhibition centre. Since 2012


Valenza

district

Salvatore Arzani

A SMALL, PRECIOUS DISTRICTThe jewellery district of Valenza, international “ca-

pital” of jewellery, is spread over an area slightly larger than 50sq km. The concentration of jewellery companies, especially craft busi-nesses, in the area comes down to Vincenzo Melchiorre, consideredthe founder of the jewellery tradition in Valenza. In the late nineteenthcentury, Melchiorre returned from Paris and began to create jewellerywith gold and precious stone. A spark that brought the number of firmsexisting before the First World War to over forty, which became morethan 300 in 1945. Today these companies, largely family businesses,are more than 1,300, and stand out in the Italian jewellery sector fortheir vocation to internationalisation. About 7,000 the people employed,with a high level of technical and professional know-how.

THE PROJECT: A MUSEUM OF JEWELLERY ART

The Museo dell’Arte Orafa (Museumof Jewellery Art) is not yet real, butthe local association“Ami ci del Museodell’Arte Orafa diValenza”, chairedby jewellery expertMaria Grazia Mo-lina, is working

hard on this project. A jewellery di-strict that is rich in history and lite-

rature, and with an incredibleconcentration of internatio-

nally renownedcompanies. Thishas meant that,over the years,members and pri-vate individualshave donated dra-

wings, tools, machines forthe processing of metals and

gems, old documents and muchmore to the Association.

WHERE TO STAYLa Fermata ResortAn ancient and picturesque estate,located in Spinetta Marengo (Ales-sandria) which dates back to theearly seventeenth century. Resto-red to its former glory, it hasbeen owned by well-known re-staurateur Riccardo Aiachini since2006. An exceptional location,with twelve bright and comforta-ble rooms, with decor inspiredby the theme of feathers and thecolours of game. The restaurant

is decorated with modern artworks and offers fine dining,with traditional dishes from Nor-thern Italy, and particularly fromPiedmont. In addition, the resortalso offers the La Fermata GolfClub for golf lovers, with a beau-tiful course surrounded by nature:300 meters long and 90 wide,with covered, uncovered andgrass tees, perfectly suitable forboth beginners and experts.www.lafermata-al.it(Courtesy of Artù)


Technology and craftsmanship come

together in this fanciful, high-quality

collection, for both demanding and easy-

going customers, who also enjoy

creating new combinations.

Jewellery is a key element ofVicenza production, which con-tinues to evolve thanks to in -exhaustible creativity, techno-logy and constant attentionto design and to the world ofaccessories and fashion.

VICENZAORO Winter(19-24 January 2013)VICENZAORO Winter - the most im-portant of the three jewellery trade

fairs in Vicenza - is the event thatopens the international fair calendar.It is therefore an interesting standpointto observe both the economic situa-tion of the industry and trends, newproducts and the quality of proposalsfor the coming year. There is a widerange of goods, including gold pro-ducts, gold and platinum jewellery,silverware, silver jewellery, preciousand semi-precious stones, pearls, co-rals and cameos, watches, fancy

goods, jewellerymachinery and equipment, ac-

cessories, gemological instruments,services. The event usually involvesmeetings and insights on current is-sues for the sector as a whole.Other events taking place in parallelwith VICENZAORO Winter: T-Gold: international exhibition oftools and equipment for jewelleryand gemology, with a spotlight onnew technologies applied to preciousmetals, which are increasingly be-coming a major factor in determiningcompanies’ competitiveness.Glamroom: an area dedicated toa group of pioneering companiesin manufacturing ornaments thatcombine unusual materials such aswood, ceramic, resin and steel withprecious materials, traditionally usedin jewellery. Glamroom supports allthree events in Vicenza.

VICENZAORO Spring(18 - 22 May 2013) VICENZAOROSpring offers an attractive range ofgold jewellery, gemstones and rela-ted sectors. The event is increasinglyfocusing on the proximity betweenjewellery and the world of fashionand accessories.

VICENZAORO Fall(7 - 11 September 2013) Internatio-nal exhibition of gold items, jewel-lery, silverware and watches, VI-CENZAORO Fall is an event ofgreat interest in anticipation of sup-plies for the holiday season. Tradi-tionally it is the edition that putsgreater focus on distribution and isdesigned to create the best possibleenvironment to bring together supplyand demand.


Vicenzadistrict

ABOUT JThe dates and the program of the next edition of About J -an annual exhibition of fine jewellery organised by Fiera diVicenza - are being finalised. The 2012 edition, held inSeptember, was attended by about twenty Italian and inter-national brands, which presented some of their creations inthe beautiful Grand Hotel Savoia in Cortina d'Ampezzo,exclusive resort of timeless charm. The guest of honour wasGianmaria Buccellati, who provided for this occasion anexhibition of historical pieces by the famous maison entitled:“Buccellati: a century of creativity and excellence”.

A JEWELLERY MUSEUM IN THE PALLADIAN BASILICA The Palladian Basilica in Piazzadei Signori in Vicenza, the firstpublic assignment of the famousRenaissance architect AndreaPalladio, was included in thelist of UNESCO World HeritageSites in 1994. It has recently

been reopened to the public af-ter a five-year restoration thatgave it back to the city in its fullsplendour. It currently hosts artexhibitions and cultural events,and should soon become hometo a jewellery museum coveringan exhibition area of 410 squaremeters.

WHERE TO STAYVilla Ca’ SetteLocated just 1 km from the old towncentre of Bassano del Grappa, theeighteenth-century Villa Ca’ Setteoffers a unique atmosphere thatcombines history, tradition and mo-dern elements with style and creati-vity. From 1994 to 2000 it was in-volved in a meticulous renovationwork. In 2000, the new Ca '7 re-staurant was opened, with its refinedcuisine that ranges from the flavorsof the region based on the best

local produce to innovative dishes,seafood and land dishes and excel-lent vegetarian cuisine, as well asa wine list with over 200 labels. Itoffers tasting menus, business lunchesand custom menus. The restaurantoverlooks a 6000 sqm park withopen-air restaurant services. TheVilla Ca' Sette Hotel was openedin May 2001. It consists of threebuildings - the Villa, the Farmhouseand the Barchessa - which havebeen restored maintaining a uniformarchitectural harmony, with some

design and modern tou-ches. The Villa offers17 rooms and two sui-tes, all with different fea-tures to ensure maximumcomfort and relaxation.www.ca-sette.it(Courtesy of Artù)


ScienzaT E C NOrganizzazione

Chimet spa

Sede: Badia al Pino (Arezzo) Via dei Laghi 31/33 C.P. 79 tel 0575 4151 (6 linee r.a.) fax 0575 410.214 telex 570232 CHIMET I www.chimet.com [email protected]

Filiale di Vicenza Via Anconetta 49c/b tel 0444 303.345 fax 0444 511.369

O L O G I A

Trattamento • Recupero • Affinazione • Metalli preziosi e pregiati • Sali galvanici

The district of Naples and Torredel Greco is well repre sentedby Il Tarì, a structure of over 80thousand sq.mt. that per ma nen -tly hosts 400 jewellery compa-nies and three trade fairs devo-ted to gems, je wel le ry and fa-shion jewellery. A safe, organi-sed area, where thousands ofItalian and foreign pro fes sionalswork in total freedom.

MONDO PREZIOSO TARÌ CLUB EXPORT(10-13 May 2013)(11-14 October 2013) Two events that anticipate the summerseason and the holiday season. “Mon-do Prezioso” hosts every year all thecompanies present at Il Tarì, and a -bout 80 exhibitors from other Italianregions: the perfect showcase for theproducts made in a jewellery district -


that of Naples and Torre del Greco -which can draw on the experienceand expertise of major goldsmithsand companies deeply rooted in thehistory of Italian jewellery. The exhibi-tion offers the best jewellery productsmade of gold, coral and cameos, aswell as jewellery made with both clas-sic and modern processes and in linewith the latest trends. An important innovation for foreignbuyers is the launch of the Tarì “ClubExport”, an event held during the“Mondo Prezioso” trade fair and opento all entrepreneurs visiting Il Tarì.The purpose of “Club Export” is tocon tribute to the internationalisationof companies in the manufacturinghub. Next March, a selection of Il Ta rìtop companies from different sectors -

jewellery, watches, coral, cameos,pearls and costume jewellery - willmeet for the second time the represen-tatives of Eastern Europe jewellery in-dustry, invited by Club members. Con-tacts are underway with Brazilian pro-fessionals for the October 2013 edition.

TARÌ BIJOUX(17-18 March 2013) Fashion jewellery and accessoriesare now essential to complementout fits. Trade fairs organisers haveunderstood this new demand fromthe market and created events de-voted to fashion accessories. TarìBi joux is the first appointment ofthe new year with retailers, and ex -hibitors represent some of the mostcreative companies in the industry.

Naples&Torre

district

NOT TO BE MISSED THE ROYAL PALACE OF CASERTA

One of the most beautiful Italian royal residences, known throughoutthe world, the Royal Palace of Caserta is a place to be for those who arevisiting this beautiful Italian region. Commissioned in 1750 by Charles III ofBourbon (Charles VII of Naples), who entrusted its direction and design toarchitect Luigi Vanvitelli, the Palace symbolises the wealth and power of theBourbon monarchy and is now included in UNESCO’s World Heritage List.The monumental complex covers a huge, intact area, including the RoyalPalace, the park, the English Garden and the Carolino aqueduct, beautifullandscapes and impressive Baroque settings, groups of statues, fountainsand waterfalls. The entrance is opposite the railway station of Caserta.www.reggiadicaserta.beniculturali.it / www.arethusa.net

BASILIO LIVERINO MUSEUMThe Basilio Liverino Museum, inTorre del Greco, in the provinceof Naples, is not only a rich col-lection of over a thousand coralpieces and cameos – including je-wellery and sculptures – made indifferent ages, by schools andcraftsmen from all over the world,but also a unique and special pla-ce. In 1986, Basilio Liverino, foun-der of the company and the Mu-seum and of the collection, decided

to gather the pieces in a museum,which he built near the factory,digging six meters into the rockof Mount Vesuvius and equippingit with tech nologically advancedmaterials. Each piece on displayis equipped with a carrying casethat can protect it from a possibleeruption and the walls of the mu-seum are covered with a specialmaterial that withstands high tem-peratures. The Museum is opento the public by appointment: [email protected]

WHERE TO STAYGrand Hotel Parker’s NaplesA beautiful nineteenth-century buil-ding on the seafront of Naples,with views of the Bay and MountVesuvius. Inside, the furniture anddecor are inspired by styles from

different eras - from Louis XVI to theDirectory, from Charles X to the Em-pire. The fine marble floors aremade by skilled craftsmen from Na-ples, while eighteenth and nineteenthcentury paintings adorn the walls.Finally, the Hotel has a historical li-brary with over 600 volumes (from

the late nineteenth centuryto the present) availablefor guests. To complete thisplunge into the culture andbeauty of Naples, GrandHotel Parker’s also offersthe opportunity to visit itswinery - Fattoria Villa Ma-tilda - where guests cantaste famous award-winningwines as well as extra virginolive oil and cheese.www.grandhotelparkers.it(Courtesy of Artù)


del Greco

Passavinti, a historicalFlorentine jewellery brand, hasgiven rise to a great restylingwork carried out by three entrepreneurs, united not only by high-level management skillsbut, above all, a passion forbeauty and dedication in seekinghigh quality and precision.

The added value of Passavintijewellery is definitely the factthat it is entirely made in Italyby skilled Florentine goldsmiths.

Silver and bronze, enhanced by18-karat gold plating baths, arethe metals used to manufacturethese pieces of jewellery, workedwith the same traditional gold-smithing techniques used by thefounder, Master RomanoPassavinti.

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Bracelet from the Multifile collection, in rose gold and white diamonds. by Antonella Garello

Bright lights, precious jewels

Crieri

Italian jewellery



White and black gold ear-rings and ring, with amethystand pink and yellow sap-phires.Vulcano Collection

Roberto Coin

From the Eden collection,a ring in rose gold, whiteand brown diamonds, South Sea pearl.

Utopia

Novarese & Sannazzaro

Diamonds, pink sapphiresand semiprecious stones setin rose gold necklace. Sahara collection.

Italian jewellery

A bracelet from the Iside col-lection, in rose gold withamethyst and diamonds.

Ponte VecchioGioielli


Papavero ring, in gold withwhite diamonds, pink sap-phires and chalcedony.

Auraria

SalvatoreArzani

White gold necklace withwhite diamonds and sapphires.

Davite &Delucchi

Radiosa collection ring, in white gold, sapphires and diamonds.

Pendant form the Penelopecollection, in white gold and diamonds with blue enamel.

Pinomanna

Italian jewellery


Necklace from the MagliaMari-na collection, 18-carat gold, diamond pavé, enamel and silk.

Graziella

Pendant from the Tres Joliecollection, in rose gold withsmoky quartz and diamonds.Ring and earring as a set.

Bibigì

StefanHafner

From the Aristocratica collection, a pair of earrings in rose gold and diamonds.


Italian jewellery

Burlesque collection: bracelet,earrings and a ring in rosegold set with diamonds.99 pieces only.

Pesavento

Giorgio Visconti

From the Energia collection,butterfly-shaped Alya ring, in rose gold with white dia-monds. Matching necklace.

Jointed ring from the Cam-panule collection, in gold with green diamonds, white diamonds and amethyst.

Angry Gioielli


The Eterno ring, white androse gold with diamonds, ismade up of a solitaire ringand a pair of earrings.

Polello

Alfieri &St. John

Ring from the Around theWorld collection, in whitegold and diamonds. Ringsand necklaces are availablein different sizes.

FaraoneGioielli

A necklace in white gold,pearls, onyx and black diamonds. F di Faraone collection.

PierDucaGioielli

White gold and black rhodium plated gold rings,with white and black dia-monds. Le Boules collection.


A bracelet in burnished whitegold, with carré cut black diamonds.

Crieri

Button covers made of whitegold, yellow gold, rose goldand white diamonds.

Anteo Gioielli

Lenti &Villasco

White gold badges, surrounded by black and white diamonds.

TavernaGioielli

From the men’s collection, apair of Regimental cufflinks in yellow gold and enamel.


Italian jewellery

company profiles


HeadquartersVia Mannelli, 15/R 50136 Firenze (FI)ph. ++39 055 6236346fax ++39 055 6266121E-mail: [email protected]

ContactFrancesco [email protected]

ProductionRings, bracelets, earrings, necklaces, brooches. BrassSilver: 800, 925Women

Principal export marketsRussia, America, Europe, Middleand Far East.

Italian fairs attendedMacef Milan, White Milan

International fairs attendedBijorhca Paris, International Je-wellery Fair Las Vegas, Interna-tional Jewellery London, Madein World Montecarlo, HKTDC In-ternational Jewellery Hong Kong

Alcozer & J

HeadquartersVia Napoli, 815048 Valenza (AL)ph. ++39 0131 955583fax ++39 0131 955583E-mail: [email protected]

ContactAlessandro Saracino

ProductionRings, bracelets, earrings, neck -laces. Gold: 375, 585, 750Platinum: 850, 900, 950Men / Women

International fairs attendedHong Kong (September)

Crieri S.n.c. di Erika Zanin e Cristiano Annaratone

HeadquartersVia G. Orefici, 7 80133 Napoli (NA)ph. ++39 0823 838974fax ++39 0823 513156E-mail: [email protected]

ContactFlavio [email protected]

ProductionRings, bracelets, earrings, necklaces, semi-finished items;assay and recovery of preciousmaterials.Gold: 750Platinum: 950Men / Women / Children

Principal export marketsEurope, USA, Arab Emirates

Italian fairs attendedVICENZAOROIl Tarì Marcianise (CE)

International fairs attendedIstanbul Jewelry Show

Dinacci FratelliS.r.l.


HeadquartersVia M. Talice, 13/1515040 Mirabello Monferrato (AL)ph. ++39 0142 63380fax ++39 0142 640921E-mail: [email protected]/com

ProductionRings, bracelets, earrings. Gold: 585, 750 Silver: 925Men / Women

Principal export marketsSwitzerland, Spain, France

Italian fairs attendedVICENZAORO, Oroarezzo

Erika S.r.l.

HeadquartersVia del Gavardello, 68 52100 Arezzo (AR)ph. ++39 0575 381238fax ++39 0575 381458E-mail: [email protected]

ContactAlessandro D’[email protected]

ProductionBracelets, chains,semi-finished items.Gold: 375, 585, 750Silver: 925BronzeBrass

Principal export marketsWorldwide

Italian fairs attendedOroarezzo, VICENZAORO

International fairs attendedHong Kong

FAOR S.p.A.

HeadquartersPiazza San Sepolcro, 1 20123 Milano (MI)ph. ++39 02 72213.1fax ++39 02 72213270E-mail: [email protected]

ContactMassimo [email protected]

ProductionRings, bracelets, earrings,chains, necklaces, other. Gold: 585, 750Silver: 925Men / Women

Principal export marketsEurope, North America, SouthAmerica, North Africa, Japan,Israel

International fairs attendedLas Vegas

FARO S.p.A.


company profiles

HeadquartersVia XXV Aprile, 1452020 Ponticino (AR)ph. ++39 0575 898341fax ++39 0575 898798Mail: [email protected]

ContactIlaria Calvani

ProductionSemi-finished items.Gold: 333, 375, 417, 585,750, 875, 916Silver: 925Platinum: 900, 950Palladium: 950Goldfilled, Silverfilled, BondedBrass, Bronze

Principal export marketsEurope, Asia, America, Oceania

Italian fairs attendedVICENZAORO, OroArezzo

International fairs attendedHong Kong

F.I.OR. S.p.A.

HeadquartersVia Di Arezzo, 159/M52045 Foiano della Chiana (AR)ph. ++39 0575 66500fax ++39 0575 661930Mail: [email protected]

ContactEmanuel [email protected]

ProductionRings, bracelets, earrings, necklaces, brooches.Silver: 925Women

Principal export marketsU.S.A., Turkey, Russia, Spain

Italian fairs attendedVICENZAORO (three editions),OroArezzo

Grani S.r.l.

HeadquartersVia Ernesto Rossi, 9 52100 Arezzo (AR)ph. ++39 0575 32641fax ++39 0575 326464E-mail: [email protected]

[email protected]

ProductionRings, bracelets, earrings,chains, necklaces, brooches,semi-finished items.Gold: 375, 585, 750, 875Silver: 925; BronzeWomen / Men / Children

Principal export marketsEurope, Africa, Asia, America

Italian fairs attendedOroArezzo, VICENZAORO(three editions), Luxury & YachtsVerona

International fairs attendedHong Kong, Shanghai, SharijahE.A.U., Junwex Moscow, AbuDhabi, Istanbul Jewelry Show,Vietnam Jewellery Show, Int. Jewellery Week HK

GraziellaGroup S.p.A.


HeadquartersVia Orefici, 25 15048 Valenza (AL)ph. ++39 0131 942323fax ++39 0131 947474E-mail: [email protected]

ProductionRings, bracelets, earrings, necklaces. Gold: 375, 585, 750 Silver: 925Men / Women

Principal export markets21 Countries in 3 Continents

Italian fairs attendedVICENZAORO (three editions), Il Tarì

International fairs attendedLondon; in stand by for otherexhibitions

Ititoli S.r.l.

HeadquartersVia Mandorli, 13 06065 Passignano s/T (PG)ph. ++39 075 828423fax ++39 075 6976893E-mail: [email protected]

ContactChiara [email protected]

ProductionRings, bracelets, earrings, necklaces.Gold: 585, 750Silver: 925Bronze, brassMen / Women

Principal export marketsU.S.A., Dubai

Italian fairs attendedOroarezzo, VICENZAORO

Mannucci Gioielli

HeadquartersVia Nunzio Todaro, 452010 Subbiano (AR)ph. ++39 0575 420404fax ++39 0575 420405E-mail: [email protected]

ContactRobert [email protected]

ProductionSpecialized in fine and thin chains,in all gold and silver caratages,and in not precious materials.Rings, bracelets, earrings, chains,necklaces, semi-finished items.Gold: 333, 375, 585, 417, 750,800, 875, 917; Silver: 800, 925Copper, brass, bronzeWomen / Men /Children

Principal export marketsWorldwide

Italian fairs attendedOroArezzo, VICENZAORO

International fairs attendedIstanbul, Hong Kong, Poland,Baselworld, Mexico, JA NewYork, Las Vegas

Nardi S.r.l.

company profiles


HeadquartersVia Cassia, 11/E52047 Cesa (AR)ph. ++39 0575 842377fax ++39 0575 842470E-mail: [email protected]

ContactAndrea [email protected]

ProductionRings, bracelets, earrings, necklaces.Gold: 585, 750Women

Principal export marketsMiddle and Far East, Europe,South America, USA

Italian fairs attendedVICENZAORO (three editions),OroArezzo

International fairs attendedHong Kong International Jewellery Show, Hong Kong Jewellery and Gem Fair

P.V.Z. S.r.l.

HeadquartersVia Marconi, 118 50131 Firenze (FI)ph. ++39 06 5896445E-mail: [email protected]

ContactMirco [email protected]

ProductionRings, bracelets, earrings, chains, necklaces, brooches. Silver: 925BronzeWomen

Principal export marketsSpain, Bulgaria, Croatia, Ruma-nia, Poland

Italian fairs attendedMacef Milan, Il Tarì Marcianise(CE)

Passavinti S.r.l.Reali S.r.l.

HeadquartersStrada E, 5 - Loc. San Zeno52100 Arezzo (AR)ph. ++39 0575 9251fax ++39 0575 381764E-mail: [email protected]

ContactAlessandro [email protected]

ProductionRings, bracelets, earrings, chains, necklaces, brooches,semi-finished items. Gold: 375, 585, 750, 875Silver: 925; Brass, BronzeMen / Women / Children

Principal export marketsFrance, Japan, UAE, USA., Cana da,Mexico, Panama, Australia, SouthAfrica, Russia, Turkey, Germany, UK,Brazil, Spain, Lebanon, China, Phi-lippines, Thailand, ScandinaviaItalian fairs attendedVICENZAORO (three editions),Oroarezzo (+BI-Jewel) International fairs attendedHong Kong (September-March),JCK Las Vegas

Unoaerre Industries S.p.A.

l'orafo international 2013

Documents

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italian jewellery industry

italian jewellery exports

italian jewellery

carat gold

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marina moriniitalian

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