LORACMarketing PlanIn Korea

What is the LORAC?

1.Top 5 MakeUp BRAND in USA

2. BRAND CONCEPT : Pure &Naturalism / Oil & Fragrance - Free

3. The best makeup Artist in Hollywood Carol Shaw created the LORAC on 1990

4. All of the Sephora 270Branch instored

5. Target : Yuppie in WASP

How to challenge in KoreaWhat do we want in Korea?

- Ten million dollars sell?

So, how we get the goals?

- Only, Brand Image!

What Brand Image LORAC has in Korea?

- Absolutely NOT!

So, how we get the ten million dollars sell?

- It is only possible that LORAC`s Brand Image must build up.

- So, how we build up LORAC`s Brand Image

.

How to build up

BRAND IMAGE

1. Mega Trend in Market / , ,

,

.

Blue Ocean .

2. Can we make Brand Image in On-Line . , World Wide No1 .

Communication Tool Media On-line Media .

Media On-line New Media .

! .

3. How to communicate LORAC`s Message The law of Leadership

The law of Category

Only LORAC Real Unique Concept .

LORAC ..

The law of the Mind

The law of Perception

. LORAC ?

/ UNIQUE , UNIQUE

The law of Focus

.

LORAC BRAND

What to build up BRAND IMAGE

KISS

? KISS ,

What,

,

What .

, , .

, , .

What .

?

KISS ?

LORAC Another One

KISS ?

KISS MakeUp

LORAC

Reason/why

MakeUp LORAC MakeUp KISS .

KISS LORAC .

LORAC Slogan Strategy

KISS is seal of Love

LORAC is the seal of KISS

MakeUp LORAC MakeUp KISS .

KISS LORAC.

KISS Me LORAC

KISS & MakeUp LORAC

MakeUp LORAC MakeUp KISS .

KISS LORAC.

KISS LORAC

KISS LORAC

MakeUp LORAC MakeUp KISS .

KISS LORAC.

LORAC Lip Polish Amuse

MakeUp LORAC MakeUp KISS .

KISS LORAC.

LORAC Sheer Wash

MakeUp LORAC MakeUp KISS .

KISS LORAC.

KISS LORAC Lip Polish Delicious

MakeUp LORAC MakeUp KISS .

KISS LORAC.

KISS ORGASM LORAC Sheer Wash

MakeUp LORAC MakeUp KISS .

KISS LORAC.

SEX LORAC Lip Polish Revel

MakeUp LORAC MakeUp KISS .

KISS LORAC.

Kiss LORAC

MakeUp LORAC MakeUp KISS .

KISS LORAC.

KISS LORAC Sheer Wash

MakeUp LORAC MakeUp KISS .

KISS LORAC.

KISS LORACKISS LORAC

KISS LORAC KISS LORAC

MakeUp LORAC MakeUp KISS .

KISS LORAC.

Valentein Day KISS Valentein Day KISS

Chrismas Eve KISS Chrismas Eve KISS

MakeUp LORAC MakeUp KISS .

KISS LORAC.

MakeUp

LORAC LORAC LORAC LORAC LORAC LORAC LORAC LORAC

Product Slogan

LORAC Oil-Free Wet/Dry Powder MakeUp

KISS-Free Oil Free MakeUp

LORAC Sheer Wash

MakeUp LORAC MakeUp KISS .

KISS LORAC.

Fantastic KISS LORAC Lip/Cheek Sheer Shimmer

All of Kiss, LORAC Point MakeUp Kit

Hawaian LORAC Gloss Stick

MakeUp LORAC MakeUp KISS .

KISS LORAC.

KISS LORAC Lips&Cheek Tint Cherry

- LORAC Mascara

LORAC Face Powder

Lip Gloss Cherish

Lip Gloss Luscious

Lip Gloss Pink

LORAC Portable Paints Bronzed

LORAC Portable Paints Sunkissed

LORAC Oil-Free Luminizer

LORAC Eye Shadow/Liner

LORAC Blush

Chorale For KissLORAC Sheer Lipstick

Orchestra For KissLORAC Cream Lipstick

, LORAC Oil-Free Neutralizer

LORAC STAR

Lip Polish Slogan

Lip Polish Da Bomb

Lip Polish Groovy Fruits

Lip Polish Amuse

Lip Polish Beauty

Lip Polish Bliss

Lip Polish Celebrate

Lip Polish Delecious

Lip Polish Kiss

Lip Polish Luv

Erotic Lip Polish Revel

Lip Polish Shine

Lip Polish Sizzle

Lip Polish Tease

Lip Polish Tender

Lip Polish Tickle

Lip Polish Touch

LORAC Copy Platform Carol ShawCarol Shaw Oil & Fragrance -Free .

, LORAC LORAC Carol Show .

ROLAC Carol Show , .

, LORAC , .

MakeUp LORAC MakeUp KISS .

KISS LORAC.

KISS CONTENTS KISS EVENT

/(,)LORAC Lip Polish ?() / / KISS

KISS

! , , . ~

KISS

. !

KISS

10

. . . . . . . . , .

KISS 1. Bird Kiss . ? ? .2. Cross Kiss . . ? . ? . ?3. Hamburg Kiss Deep Kiss . , . . , . . . . ?4. Air Cleaning Kiss . . ?5. Sliding Kiss . . .6. Inside Kiss . . ?7. Wrestler Kiss . . . . . .8. Tongue Training Kiss . . . ? . .9. French Kiss ? , . ? . . . ? . ?

KISS

Web MKT KISS : Kiss is seal of love()

1. : 'The Kiss' 2. 3. 7 (1,2) . , 5 10 How to French Kiss

4. ... Would a Kiss in any other form be as sweet? 1000 5. : ' '... Kiss and tell 8 6. N