#lookupmoments campaign
TRANSCRIPT
![Page 1: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/1.jpg)
#LookUpMoments Campaign
![Page 2: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/2.jpg)
2015 : Housing rebranded itself & announced a new logo and tagline - Look Up. Brandwanted to establish the logo & tagline in people's mind to create maximum brand recall.
![Page 3: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/3.jpg)
Thus, a social media campaign was designed - #LookUpMoments
Inspired by our new logo - our symbol of optimism - we asked people to find moments inarchitecture, nature, and in their own homes, that made them look up. The rules required
entries to be 90 degrees representing our logo and had to be optimistic.
![Page 4: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/4.jpg)
People fell in love with the logo while clicking for the contest. They could see the logoeverywhere.
![Page 5: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/5.jpg)
Campaign saw huge celebrity participation as well.This is the entry by actress Nargis Fakiri!
![Page 6: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/6.jpg)
![Page 7: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/7.jpg)
It was made sure that the brand vision (optimism) and vibrant colours transpired in everypicture posted by the brand handle making the rules simple to understand.
![Page 8: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/8.jpg)
Within 7 days approximately 5,000 pictures were received, making the logo & taglineiconic and memorable.
![Page 9: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/9.jpg)
![Page 10: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/10.jpg)
Facebook & Instagram team appreciated this campaign a lot. They organised an offlineexhibition of these photos in Facebook India Client Council's office.
![Page 11: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/11.jpg)
![Page 12: #LookUpMoments Campaign](https://reader031.vdocuments.us/reader031/viewer/2022022203/586fd6af1a28ab18428b4fdd/html5/thumbnails/12.jpg)
Thank You