look magazine joanna
TRANSCRIPT
MAGAZINEBy Joanna
MASTHEAD The masthead ‘Look’ suggest that the
magazine includes fashion and want
people are wearing
The typography used for the masthead is
Serif
The colour of the masthead is pink. Pink
is seen as a feminine colour so it would
mainly attract women as the target
audience .
PEOPLE
Celebrities/famous people are
usually on the cover of Look
magazines.
For example in this case
Jennifer Aniston , j-Lo and
Victoria Beckham
As a result this would attract
their fans to buy the magazine.
OTHER PICTURES
Other pictures include clothes.
For example the picture of the
High heel shoe that is linked to
the caption: ‘ The £15 office shoe
all the celebs want!’
As a result women would want
to copy celebrities and buy the
magazine. And also by this we
know it’s a fashion magazine.
COLOUR
Look magazine’s usually are pink and
white.
For instance the cover lines are white
and the masthead is pink.
As a result Pink is seen as a feminine
colour that would mainly attract women.
And white matches well with pink.
Such as white stands out well on pink.
FONT
The font used for the cover
lines are bold / San Serif.
For example ‘The hottest
celebrity news!’ ( the cover
line main article)
Therefore, this stands out
and attracts more attention.
WORDS
This Look magazine uses Hyperbolic
words. Such as ‘HOTTEST’ used in the
cover lines main article is in capitals.
This is to use words to grab the
readers attention.
The magazine also uses words that
are related to genre of the magazine.
For example ‘ Celebrity News!’ and
‘Glossy high street fashion weekly’.
Therefore, reader will know it’s a
celebrity fashion magazine.
MAGAZINE RESEARCH
Launch date of magazine? Launched February 2007
Target audience? Look is a glossy high street fashion and celebrity weekly magazine for women (18-30)
Content? It focuses on affordable fashion, high street shopping advice, celebrity style and news, and real
life stories.
Price? 1.80
Frequency? Weekly
Circulation? 300,161
Readership? 523,000
Number of pages? About 125
Typical adverts? Mainly clothes adverts such as River Island, Dorothy Perkins and make up adverts for
example Max Factor, Barry M, Rimmel London and also hair advert for instance Toni and Guy.
Multi- platform? Online. I think online helps promotes the magazine more for a wider range of readers.
www.ipcadvertising .com/ipc-brands/lookWikipedia
DEMOGRAPHIC AND PSYCHOGRAPHIC
The magazine is Demographically aimed at well
paid women that can afford the latest fashion and
aged between 18-30. Mainly targeted at urban city
employees.
The magazine psychographically targeted at
mainstreamer's that want to follow the new fashion
tread and want to copy want celebs are wearing.
Magazine Language Feature Purpose/ Effect
Nintendo The people- For instance in this case the game characters
To attract Nintendo fans as their favorite character maybe on the front cover or it maybe a game they are playing.
Nintendo Persuasive and Hyperbolic words- In this case ‘world exclusive’
Attracts the reader as the word ‘world makes the magazine seem worth buying and important. It makes the readers feel apart of the magazine and the rest of the world. And the word exclusive makes the readers think they are getting something extra.
Look Celebrity endorsement- For instance Cheryl Cole
Her fans would buy the magazine.
Look Persuasive and Hyperbolic- ‘Britain’s best selling fashion weekly’
‘ Best selling’ makes the reader’s feel its worth buying. ‘ Fashion weekly’ lets the readers know the genre is fashion that comes out weekly. ‘best’ is also a hyperbolic word that grabs the reader’s attention.
Company People- Good looking model The reader would buy the magazine to find out how to look as attractive.