Longest Range Industrial Cordless Phone Systems

Darren Leu – National Channel Sales Manager -

– EnGenius Technologies, Inc. – Costa Mesa, CALIFORNIA

Audio Bridge:

PLEASE DIAL INTO (800) 390-5311 1. Please provide the operator with the following information:

a. Title of the call: Engenius Dealers 2007b. Your Name & Company

www.engeniustech.com

Company Overview

Senao Int’l Fortune 200 Company Senao HQ Taipei w/over 1200 employees and 2 ISO 9001 Manufacturing plants in Taiwan R&D lab in Redmond, WA

EnGenius Technologies, Inc. OC in 1998 Wholly owned subsidiary of Senao Int’l (25 Yrs RF Design & Mfg) EnGenius products are designed for the SME market providing long - range wireless communications solutions EnGenius offers both Industrial Long Range Cordless Phone systems and High Powered WLAN products.

EnGenius Sales Offices Costa Mesa, CA – USA Miami, FL – Latin & South America Toronto – Canada

EnGenius

PlaceDealer Channel Structure We run through a GRID

distribution network

Catalog Distributors - SLD

Authorized Dealers

EnGenius Tech Inc.

Distributors - MLD

Create exposure

Targeted market

How We Go To Market

EnGenius current reselling channels

Product Features

RANGE Up to “12 floors” in building penetration Up to “250,000 Sq. Ft”. in a warehouse or retail environment Up to 3,000 acres on a farm environment

Interface PSTN/CO Line (Stand Alone) (Bell Compliant) Analog Port of PBX / Key System (SLA, ATA, Analog Module, etc.) Will interface with any brand PBX with an analog interface!

Frequency 900MHz to reduce interference w/2.4 and 5.8GHz platforms. Will not interfere with Wireless Networks

EnGenius

Workgroup Configuration• For workgroups who do not need a dedicated extension• Examples: Teachers, warehouse, auto repair center, self-

storage• Up to 4 lines / ports shared by 36 users

X 36X 36

DuraFon 1X: 4 Bases & 36 Handsets DuraFon 4X: 1 Base & 36 Handsets

Base Unit

Base Unit

Base Unit

Base Unit

Handset

Handset

Base Unit

EnGeniusIndustrial CordlessExpandability

Base Unit

10

12

11

21

22

15

16

17

18

19

DuraFon 4X Base Units 01 and 02

Manager 1

Manager 2

Maintenance 1

Maintenance 2

Manager 3

Department 1 (night shift)

Department 4

Department 3

Department 2 (night shift)

Department 5

Group 02 – Maintenance

P

B

X Group 03 – Night Shift

An

alo

g

Ext

ensi

on

s

Ext 31

Ext 32

Ext 33

Line 4

Line 3

Ext 34

Ext 35

Ext 37

Ext 36

Ext 38

Line 4

Line 3

Line 2

Line 1

Line 2

Line 1

An

alo

g

Ext

ensi

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s

Digital Ext.

Digital Ext.

8 Analog Extension Solution - Line Dedication to “Extensions & Groups”

– Each handset that shares a base unit automatically has the ability to call another handset via the two-way radio intercom function

– Full Duplex & Secure Handset to Handset 2-Way Radio Capability

– Two-Way can also be used to “Transfer” incoming calls to handsets users– Announced Transfer Functionality– Un-Announced Transfer Functionality

– Two-way operates independently of base unit thus not tying up a phone line (unless it is being used to transfer calls)

EnGeniusIndustrial Cordless

Two-Way Intercom

EnGeniusIndustrial Cordless

– Each DuraFon 1X and 4X and Pro handset that shares a base unit automatically has the ability to BROADCAST a message to “all” other handsets, a “group” of handsets or a “single” handset.

– Broadcast:– 1 to 1– 1 to GROUP (up to 9 different groups can be configured, 01-09)– 1 to ALL

– Push to talk type of functionality like Nextel or Motorola Two-Way radios.

– Broadcast function also operates independently of base unit.

DuraFon 1X & 4X & PRO

Broadcast

EnGeniusIndustrial Cordless

- For optimum range, use external antenna upside-down from rafters in warehouses and manufacturing plants, or mounted on roof for all outdoor applications. Use lightning protection kit outdoors! “SN-UL-LPK”

InsideOutside

Accessories-External Antenna Kits

EnGeniusIndustrial CordlessSet-up Hints

- To avoid interference, base or external antenna at least 20’ apart. Multiple user applications should use the 4-port system (DuraFon 4X) to cut number of terminal antennas.

20 feet apart

EnGeniusIndustrial Cordless

- The antenna splitter can allow you to have coverage indoors and outdoors or on both sides of a firewall.

Set-up Hints

Target Markets

•Assisted Living Facilities •Auto Dealers•Big Box Retailers•Book Stores•Brokerage Firms•Construction•Equipment Rental •Farms / Ranches•Grocery Stores•Library

•Luxury Homes/Estates•Manufacturers •Marinas•Portable Emergency Communications•Professional Service Firms•Nurseries•Schools•Self-Storage•Warehouses

What’s of value to these industries:

Long Range (communication mobility within their environment)

Durability (it’s going to be dropped)

Ease of Use (it’s a phone)

Reliability (press TALK get a line)

Sound Quality (watts and sensitivity)

Price (per user value)

What makes the DuraFon right for those applications?

RangeDurability2-way radio and telephoneBroadcast & Intercom

Easy to useProgrammable PBX featuresLow repair rates

As low as $500 per user MSRP

How Do We Compare to Other Solutions?

Others DuraFon

Cellular No Monthly Bills

Two-way Radio Telephone Access, No Annual License Fee, No Group Chatter

Spectralink Low Per User Cost, Doesn’t Use or Interfere With 2.4 Ghz Netlink, or Wireless Data Bandwidth Vocera

Spectralink Low Per User Cost, Doesn’t Require a Lot of 1.9 Ghz (Dect) Base Station Installations Throughout a Facility

Spectralink WTS Low Per User Cost, Doesn’t Require alot of base Station Installations Throughout a Facility

HOW TO SELL

S P I N

HOW TO SELL

S = Situation

What type of environment? Warehouse Retail Indoor or Outdoor in general

# of Users (or at least the potential)?

Size of environment?

P = Problem?

Why is customer looking for solution? Customer Service Need for 2 way or Phone?

What solution is being used now? Likes? Dislikes? (durability? range?)

HOW TO SELL

I = Implication

What happens if customer doesn’t solve problem? Inefficiencies

What do you hope to achieve? Increase efficiency? Increase sales revenue

N = Needs Analysis?

Telephone?2-Way?Long range wireless communications?

Customer’s overall need will lead you down the road to recommendation: Product Price (if price is an issue revert back to “I” in SPIN)

What type of price is customer expecting or budgeting? What is price/budget based upon?

R O I

Hard Cost a) Total cost for Equipments b) Total cost for Installation c) Total cost for doing business

Soft Cost a) Increase Productivity b) Increase Customer Satisfaction

Features:

Single Line (1-ports / line per base unit) 9 handsets per base unit Expandable to 4 base units Works behind any analog port of a PBX, phone systemor analog phone line Each handset programmable up to 9 PBX functions Intercom 1 to1 radio - push to talk radio communicationBroadcast 1 to 1, 1 to Group, or 1 to All; push to talk communication6 hours talk time, 50 hours stand-by time

DuraFon 1x

Includes:(1) DuraFon 1XBase Unit with Adapter(1) DuraFon 1X Handset (1) Li-Lon Battery Pack (1) AC Charging Cradle with Adapter (1) Belt Clip (1) Optimal Performance Antenna (1) Low Profile Antenna

Features:

4 Lines (4-ports / line per base unit) 36 handsets per base unit 1 base unit Works behind any analog port of a PBX, phone systemor analog phone line Each handset programmable up to 9 PBX functions Intercom 1 to1 radio - push to talk radio communicationBroadcast 1 to 1, 1 to Group, or 1 to All; push to talk communication6 hours talk time, 50 hours stand-by time

DuraFon 4x

Includes:

(1) DuraFon 4X Base Unit with Adapter(1) DuraFon 4X Handset(1) Li-Lon Battery Pack (1) AC Charging Cradle with Adapter(1) Belt Clip (1) Optimal Performance Antenna (1) Low Profile Antenna

DURAFON 4X BUNDLESDuraFon 4X Bundle parts list PIA PIB10L PIB20L

includes includes includes

Base Unit w/Adapter 1 1 1Handsets 4 4 4Battery 8 8 8Hand Set Charging Cradle W/Adapter 4 4 4Low Profile Hand set Antenna 4 4 4Optimal Performance Handset Antenna 4 4 4Belt Clips 4 4 4Durapouch 4 4 4Ext. Antenna With 10M Coaxial Cable 0 1 0Ext. Antenna With 20M Coaxial Cable 0 0 1Lightning Protection Kit 0 1 1

DuraFon ProFeatures• Multiple handsets (up to 90) • Multiple lines (4-ports / lines per base unit) • Expandable to 8 base units• Speaker Phone • Ability to broadcast to handsets via analog port or

line as well as from another PRO or DuraWalkie handset directly

• Works behind any analog port of a PBX, phone system or analog phone line

• Durable & Reliable • Ease to use • 6 hours talk time, 50 hours stand-by time• Will work with DuraWalkie handsets• Optional external antenna for indoor use

in warehouses and manufacturing plant or outdoor use on farms and car lots 

Includes:•One (1) DuraFon PRO Base Unit •One (1) DuraFon PRO Handset •One (1) Li-Lon Battery Pack •One (1) AC Charging Cradle •One (1) Belt Clip •One (1) Optimal Performance Antenna •One (1) Low Profile Antenna

DuraWalkie

Features: 

•Expandable up to (up to 90 handsets) •Ability to broadcast to handsets via analog port or line as well as from another PRO or DuraWalkie handset directly •Durable •Reliable •Ease to use •6 hours talk time, 50 hours stand-by time•Will work with DuraFon PRO System

Includes:

• (1) DuraWalkie Handset • (1) Li-Lon Battery Pack • (1) AC Charging Cradle • (1) Belt Clip • (1) Optimal Performance Antenna •(1) Low Profile Antenna

Accessories

RMA PROCEDURE AND POLICY

1) Distributor Exchanges are reserved for items that are found to be defective within 30 days of purchase only. The 30-day period will begin the day the end user has possession of the items(s).

2) after 30days, the item will be treated as an RMA repair in which dealer/end user will contact EnGenius Directly.

3) Please contact EnGenius at 888-735-7888 for initial troubleshooting before initiating an RMA. We find many products that appear to be defective; can be quickly solved with over the phone troubleshooting.

4) Quick reference guide can be located at http://www.engeniustech.com/telecom/support/, from the EnGenius website.

EnGeniusIndustrial Cordless

- The EnGenius Authorized Installer program is a skill-based program to ensure that our mutual customers receive expert installation and service.

REQUIREMENTS

- Go to www.engeniustech.com and complete the online authorized installer program

- Agree to the “NO” E-Commerce Policy

Authorized Installer

Authorized Installer

EnGeniusIndustrial Cordless

- Equipment purchased from unauthorized resellers does NOT have a factory warranty and requires a $199 service fee for repair on top of any applicable repair fees.

To RECAPHow do I sell DuraFon?

Selling DuraFon is easy, just ask them N.U.D.E.

1) Ask about the Need for mobility and communications within the endusers’ environment.

2) What type of portable communication equipment is currently

being Used?

3) An easy Demo, just test two handsets as two-way radios to get a rough idea of coverage.

4) What type of Environment is the PBX, headset, video conference equip, or other equipment going into?

Common QuestionsQ1. Does the DuraFon system work behind a PBX?A1. Yes, the DuraFon will work behind any analog port or line

Q2. Can a DuraFon port be dedicated to an individual handset or group of handsets?

A2. Yes, the DuraFon ports can be dedicated to an individual handset or a group of handsets or can be shared with all handsets.

Q3. Are all the DuraFon models compatible with each other?A3. No, each DuraFon model base will work with only that models

handsets. (The DuraWalkie works with the PRO system and handsets only)

What questions do I ask1. Identify the type of environment your customer buys equipment for.

2. Ask if any employees require Mobility within their facility. Suggest IT, maintenance, security, etc.

3. How much communication mobility is required within or around their facility for these employees? (Feet, floors, acres)

4. If these employees are not reachable or have access to communication does that reduce productivity, safety, security or customer satisfaction?

5. Would a communication solution that could provide the employees with that type of mobility, for both telephone and / or two-way radio communication, be helpful to the organization? If what ways?

6. If it was possible to provide a solution for under $1000 per user, would you like to try one?

Cheat SheetEnvironments

Assisted Living facilities Auto DealersBig Box RetailersBook StoresBrokerage firmsConstructionEquipment Rental Farms / RanchesGrocery StoresLibraryLuxury Homes/EstatesManufacturers MarinasProfessional Service firmsNurseriesSchoolsSelf-StorageWarehousesPortable Emergency Communications

Range

12 Floors in building penetration in a office building250,000 Sq. Ft. in a warehouse or retail store3,000 Acres on a farm or ranch

Systems

DuraFon 1X – 1 line – 9 Handsets – 4 BasesDuraFon 4X – 4 line – 36 Handsets – 1 BaseDuraFon Pro – 4 lines - Up to 90 Handsets – 8 BasesDuraWalkie – Two-way Radio/Broadcast Only (PRO)

EnGenius Longest Range Industrial Cordless Phone Systems

Thank youDarren Leu

– National Channel Sales Manager – EnGenius Technologies, Inc. – Costa Mesa, CALIFORNIA