London: A Hub for Digital Businesses?

Andrew Chittymanaging director: illumina digital

www.illumina.co.uk

Digital • Disruptive• Within sectors• Across sectors • of value chains• International/transnational• ….but also local

We need• Access to innovation • Access to talent• Access to the whole value chain• Access to investment• Smart policy making

Access to innovation • Innovation in different sectors• High quality R&D through business partnerships• Innovation cultures • Service design

Access to talent• A city that draws talent and excites them• Institutions that stretch, educate and

encourage creativity• Industries that support and develop their

staff• A culture of lifelong learning

Access to the whole value chain• From concept generation to consumer

delivery• Design, Production, distribution and retail• Advertising, media, technology• Local and international markets

Access to investment• Taking ideas to scale quickly• Venture capital not just private equity• Flow between mature businesses, R&D,

SME’s, Universities and start-ups

Smart policy making• Creativity is our USP for future growth• Advertising, fashion, television, performing

arts, museums and galleries are world class• Underpinned by mixed ecology of public

support and entrepreneurship• Smart policy making can use home markets

to build global businesses – or not