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London: A Hub for Digital Businesses?
Andrew Chittymanaging director: illumina digital
www.illumina.co.uk
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Digital • Disruptive• Within sectors• Across sectors • of value chains• International/transnational• ….but also local
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We need• Access to innovation • Access to talent• Access to the whole value chain• Access to investment• Smart policy making
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Access to innovation • Innovation in different sectors• High quality R&D through business partnerships• Innovation cultures • Service design
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Access to talent• A city that draws talent and excites them• Institutions that stretch, educate and
encourage creativity• Industries that support and develop their
staff• A culture of lifelong learning
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Access to the whole value chain• From concept generation to consumer
delivery• Design, Production, distribution and retail• Advertising, media, technology• Local and international markets
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Access to investment• Taking ideas to scale quickly• Venture capital not just private equity• Flow between mature businesses, R&D,
SME’s, Universities and start-ups
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Smart policy making• Creativity is our USP for future growth• Advertising, fashion, television, performing
arts, museums and galleries are world class• Underpinned by mixed ecology of public
support and entrepreneurship• Smart policy making can use home markets
to build global businesses – or not