logo design - sbsp.rbkc.sch.uk logo design.pdflogo design what is a logo? a logo is a symbol made up...
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L O G O D E S I G N
What is a logo?A logo is a symbol made up of text and/or images to represent a company
or product
“ ”
There are lots of different types of logos. This PowerPoint will explain the different types and what you need to think about when designing a logo.
T Y P E S O F L O G O SWORDMARK
This logo is made up of text
It is best for simple names
boots-uk.com
Might be risky though for a new product as it
doesn’t show your name
This logo just uses a symbol. They are very
recognisable
And communicate
quickly
wwf.org.uk
T Y P E S O F L O G O SBRANDMARK
Only problem is people won’t know
what the full name is
This logo uses just the initials of the name.
Good if your company name is long as it’s easier
to remember
bbc.co.uk
T Y P E S O F L O G O SLETTERMARK
This logo combines text and symbol.It might be the best of both worlds!However….more
complicated to design
britishairways.com
T Y P E S O F L O G O SCOMBINATION MARK
This logo has words inside a symbol. It looks very official.But they are
more detailed and can be harder
to recognise…
chelseafc.comecb.co.uk
T Y P E S O F L O G O SEMBLEM
H O W T O D E S I G N A L O G OThe first step is to decide what the name of your product or company is. This can be tricky. So we suggest the following steps:
Product name? ?
What does my
product do?
What words describe
my product?
??
Step 1: Complete this mind map
H O W T O D E S I G N A L O G OStep 2: Sketch lots of different ideas for your logo using the words you thought of in step 1
If you are feeling stuck you might like to make a mood board to inspire you. This is a collage of
images to give you ideas. You could put pictures of nature as your
product is eco-friendly or pictures of vehicles to help you think about
shapes…
Tip
??
Step 3: Develop your best idea
To help you choose your best idea you
could ask the opinion of people in your
house
What colours should your logo
be?
Is it easy to read?
Sketch different versions of your logo making small changes. Can you make it better?
H O W T O D E S I G N A L O G O