logo design mini course resource guide
TRANSCRIPT
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3 WAYS TO GET MASSIVE VALUE
FROM THIS LOGO DESIGN MINI COURSE
1. Print this resource guide and use it to guide you through the ste
creating your logo.
To maximize your success with this mini course
print this resource guide right away & use thestep by step checklist to begin creating your logo!
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LOGO DESIGN: 8 STEP PROCESS
1. CREATE MISSION STATEMENT
Write a one sentence, very short and specific, mission statement for your
brand
2. ANSWER QUESTIONNAIRE
Brand Name: __________________________________________________________________________________
Slogan or Tagline:_____________________________________________________________________________
What 3 attributes do you want your clients to associate with your brand?
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What feelings do you want your brand to evoke?
What quirks or habits make you unique?
What 5 words would your friends and family use to describe you?
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3. CHOOSE THE TYPE OF LOGO
Typography only
Typography & graphic element
Iconic symbol only {DO NOT USE}
4. SELECT TYPFACE{S}1
Choose typefaces {2 MAX.}
5. CREATE LOGO CONCEPTS
There are no more than 2 typefaces
There are no elements with intricate details
There is no background
There are no illegible typefaces
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NOTATED RESOURCES:
1.
How To Use Fonts Effectively: A Non-Designers Guide
2. Badass Solopreneur Society Support Group
3. The 5 Most Effective Types of Color Palettes For Branding
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ADDITIONAL
THOUGHTS & NOTES:
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HOW TO CREATE A LOGOYOU LOVEFREE MINI COURSE
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HEY, I’M DRE!FROM THE BRANDED SOLOPRENEUR
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/about/http://thebrandedsolopreneur.com/about/
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WHY A LOGO?IN A NUT SHELL
➽ Someone should be able to tell what you do between the brand name an
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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THE 411 OF A LOGOTHE SHOULD & SHOULDN’T
✔ Present the name of your business and a HINT of your style
✘ Incorporate everything your about
✔ Be able to stand the test of time {at least 10 years}
✘ Be trendy
✔ Be relevant to your brand name
✘ Need interpretation
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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THE 411 OF A LOGOTHE SHOULD & SHOULDN’T
✔ Be scalable and adaptable
✘ Shouldn’t have detail that can’t be translated to black & white
✔ Instantly recognizable
✘ Take more than a few seconds to get
✔ Applicable to your industry
✘ Disconnect from the industry standards
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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LOGO DESIGNBEST PRACTICES
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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LOGO DESIGN BEST PRACTICES#1: DON’T USE MORE THAN 2 TYPEFACES
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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LOGO DESIGN BEST PRACTICES#3: DON’T USE A BACKGROUND
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
✔ ✘
LOGO HEADER
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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LOGO DESIGN BEST PRACTICES#4: DON’T USE ILLEGIBLE FONTS
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
The Branded
Solopreneur
The Branded Solopreneur
The Branded
Solopreneur
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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LOGO DESIGN BEST PRACTICES#5: DON’T USE 3D ELEMENTS
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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LOGO DESIGN BEST PRACTICES#7: DON’T USE TYPEFACES THAT CONVEY THE WRONGMOOD
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
corpor te l w firm
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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LOGO DESIGN BEST PRACTICES#8: DON’T USE CLIPART
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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LOGO DESIGN BEST PRACTICES#9: DON’T USE MORE THAN 2-3 COLORS
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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LOGO DESIGN BEST PRACTICES#10: DON’T USE TOO MANY ELEMENTS
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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TYPES OF LOGOS:THE 3 CATEGORIES
➽ Typography
➽ Icon & Typography
➽ Symbols
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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1. SALTED INKTYPOGRAPHY BASED
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://saltedink.com/http://saltedink.com/
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3. ELLE & CO.TYPOGRAPHY BASED
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.elleandcompanydesign.com/http://www.elleandcompanydesign.com/
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4. SWITCH STUDIOTYPOGRAPHY BASED
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://saffronavenue.com/recent-work/switch-studio-fabric-sew-upholster/http://saffronavenue.com/recent-work/switch-studio-fabric-sew-upholster/
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5. MELANIE DUNCANTYPOGRAPHY BASED
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://melanieduncan.com/http://melanieduncan.com/
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6. BLUSH PHOTOGRAPHYTYPOGRAPHY BASED
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.photosbyblush.com/http://www.photosbyblush.com/
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7. CREATIVE LIVETYPOGRAPHY & GRAPHIC BASED
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/https://www.creativelive.com/https://www.creativelive.com/
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8. MY LITTLE MOPPETTYPOGRAPHY & GRAPHIC BASED
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.mylittlemoppet.com/http://www.mylittlemoppet.com/
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9. SOCIAL THEORYTYPOGRAPHY & GRAPHIC BASED
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/https://blogphoto.tv/social-theory/https://blogphoto.tv/social-theory/
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10. COSCHEDULETYPOGRAPHY & GRAPHIC BASED
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://coschedule.com/http://coschedule.com/
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11. COSCHEDULETYPOGRAPHY & GRAPHIC BASED
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://nicolelevac.com/http://nicolelevac.com/http://thebrandedsolopreneur.com/
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12. TWITTERICONIC SYMBOL
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/https://twitter.com/drebeltramihttps://twitter.com/drebeltrami
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13. NIKEICONIC SYMBOL
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.nike.com/us/en_us/http://www.nike.com/us/en_us/
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14. CBSICONIC SYMBOL
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
15 VOLKSWAGON
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.cbs.com/http://www.cbs.com/
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15. VOLKSWAGONICONIC SYMBOL
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/http://www.vw.com/http://www.vw.com/
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DON’T STEAL THEIR SIGNATURE STYLEUSE THEM AS INSPIRATION TO CREATE YOUR OWN!
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
LOGO DESIGN PROCESS
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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LOGO DESIGN PROCESS8 STEPS TO FOLLOW1. Write one sentence mission statement
2. Answer questions to define the brand style & mood you’re going for
3. Choose the type of logo
4. Choose the typefaces you will use
5. Choose graphic elements {icon, symbol, etc}
6. Create logo concepts
7. Finalize logo design
8. Infuse colors
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
MY GIFT TO YOU
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/
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MY GIFT TO YOU…BIG ASS HIGH FIVE!
THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE
http://thebrandedsolopreneur.com/http://thebrandedsolopreneur.com/