logic fin - company analisis example -alteryx 2014-11

COMPANY ANALYSIS EXAMPLE

company analysis example 2015

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Index

1. Company Descriptions

2. Product Offerings and Area of Focus

3. Growth Rate and Growth Potential

4. Funding Status (Seed, Series A, etc.)

5. Business Model

6. Customer Base

7. Competitive Differentiators


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1. Company Descriptions

Name: Alteryx Inc.

Website

http://www.alteryx.com/

https://www.linkedin.com/company/903031

https://twitter.com/alteryx

https://www.facebook.com/alteryx

http://www.crunchbase.com/organization/alteryx

Founder Profiles (Cofounders)

Dean Stoecker -https://www.linkedin.com/pub/dean-stoecker/a/10/298

Dean A. Stoecker is Chairman, Chief Executive Officer and founding

partner of Alteryx, a leading software developer and a pioneer of agile

business intelligence technology with analytics. In this role, Dean is

responsible for the overall vision and execution of the company's

strategic goals.

Dean's leadership and motivational skills, along with his ability to create,

communicate and realize a vision, are a driving force behind the steady,

20-plus percent annual growth rates of Alteryx over the last decade. He

is an accomplished and respected industry professional with more than

20 years of experience, bringing to Alteryx a strong knowledge of

industry dynamics, technology trends, and application requirements

related to market analysis and spatial technologies.

Ned Harding – https://www.linkedin.com/pub/ned-harding/26/575/34a






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Ned Harding is Vice President and Chief Technology Officer of

Alteryx, a leading developer and a pioneer of geographic business

intelligence technology. In this role, Harding is responsible for developing

technologies that optimize the speed and overall performance of large

databases while maximizing data compression.

Prior to joining Alteryx, Harding was a senior software engineer at

Qualitative Marketing Software, Inc. (QMSoft), a developer and

manufacturer of database and turnkey direct marketing solutions, where he

was the lead developer of several industry-leading products, including

GeoStan and InfoStan. QMS was acquired by Group 1 Software, which was

later acquired by Sagent Technology. Sagent itself was acquired by Pitney

Bowes in 1999.

Company Size

51-200 employees

2. Product Offerings and Area of Focus

Specialties

Strategic Analytics, Business Intelligence, Predictive Analytics, Spatial

Analytics, Analytics, Statistical Analytics

Alteryx is the leader in data blending and advanced analytics software.

Alteryx Analytics provides analysts with an intuitive workflow for data blending and

advanced analytics that leads to deeper insights in hours, not the weeks typical of

traditional approaches.

Business analysts love the Alteryx Analytics platform because they can

deliver deeper insights by seamlessly blending internal, third party, and cloud data,

then analyze it using spatial and predictive drag-and-drop tools. This is all done in a

single workflow, with no programming required. More than 600 customers and

thousands of data analysts worldwide rely on Alteryx daily


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3. Growth Rate and Growth Potential

Financial/revenue growth

Revenues estimated is >$20m by Zoominfo.

Alteryx compete with bigger companies well-funded as the public

companies Tableau and Qliktech. Alteryx is reaching high performance as a

prediction tool and We think that its potential growth will depend on

focusing to be the world standard in this scope.

Product traction (followers)

Alteryx Analytics Gallery Serves Over 15,000 Users and 1,600 Analytic

Applications; Empowers Business Decision-Makers to Run Analytic

Applications in the Cloud.

http://www.alteryx.com/ (Alexa ranking)

Global Rank

120,030 23,904

Rank in United States

37,810

https://www.linkedin.com/company/903031 - 8.164

https://twitter.com/alteryx - 5.461

https://www.facebook.com/alteryx - 352 likes

Social Traction versus competitors:


http://www.alexa.com/topsites/countries/US





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4. Funding Status (Seed, Series A, etc.)

5. Business Model

investor Round type funded quarter $

SAP Ventures venture 2011-Q2 6,000,000

SAP Ventures venture 2013-Q2 12,000,000

Toba Capital venture 2013-Q2

Insight Venture Partnersventure 2014-Q4 60,000,000

SAP Ventures venture 2014-Q4

Toba Capital venture 2014-Q4


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6. Customer Base

More than 500 customers, including Experian, Kaiser Permanente, Ford, and

McDonald's, and 200,000+ users worldwide rely on Alteryx daily.

Industries: analytic consultants, commercial real state, communications,

consumer packaged goods, financial services, healthcare, marketing service

providers, restaurants, retail, etc.

7. Competitive Differentiators

We highlight the likelihood to recommend, product usability, data sharing and

collaboration and data sources (overall).

Principal differentiation comments:

- Alteryx has advantages in its predictive capabilities based on the use of R.

For example for the prediction of scoring customers for the sales funnel. It´s

very significant that Alteryx has developed an integration with Tableau to

visualize data.


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- All customers reviews highlight the intuitive and friendly to use framework.

See https://www.trustradius.com/compare-products/alteryx-vs-tableau-

public-vs-qlikview.

- It hasn´t a free version to encourage the user to work with the tool and be

able to make an upgrade with payment. Other competitors as Tableau

provide this option.

- Through a graphical UI one can perform engineering and development,

other vendors do not have such a code-less interface.

- Not high cualification as data scientist is required and unlike other tools like

SAS doesn´t need the support of a strong IT department.

- Also Alteryx stands out for its functionality applied to the analysis of

geospatial data.

Principal competitors:

Other competitors:

- IBM Cognos

- Sap

- Oracle corporation

- TIBCO Software

- Elastic intelligence

Competitor name Description activity Location founded date funding amount Acquisitions revenue est. Employee

SAS

SAS provides advanced business

analytics and business intelligent

software and services to enable

companies to optimize their operations. Cary, NC 1976 3 acquisitions 3.02B$ (2013 +5%) 10k-12k

Tableau software

Tableau Software provides easy-to-use

software applications for fast analytics

and visualization. - See more at:

http://www.crunchbase.com/organization

/tableau-software#sthash.mBX4Jgpt.dpuf Seattle, WA 2003 3,72B$ market cap. >100M$ 5k

Qliktech

QlikTech offers QlikView, a business

discovery platform that delivers user-

driven business intelligence (BI). - See

more at:


/qliktech#sthash.HwEnzu3i.dpuf Radnor, PA 1993 $2.67b market cap >$300m 5k

Gooddata

GoodData is a cloud-based business

intelligence platform providing data

management solutions for businesses. -

See more at:


/good-data#sthash.26kmAnyn.dpuf San Francisco, CA 2007 101M$ 1 acquisition >$50m 200-500