LOCATION BASED SERVICES AND MOBILITY

Prepared By:

Nishant Adlakhawww.nishantadlakha.comTwitter : @nishantadlakha

We all love mobile

Is the greatest relationship you have on a daily basis

We all love mobile

Is the greatest relationship you have on a daily basis

It knows your passwords

We all love mobile

Is the greatest relationship you have on a daily basis

It knows your passwords

You’re together for 16+ hours per day

We all love mobile

Is the greatest relationship you have on a daily basis

It knows your passwords

You’re together for 16+ hours per day

You look at it 150 times per day

We all love mobile

Is the greatest relationship you have on a daily basis

It knows your passwords

You’re together for 16+ hours per day

You look at it 150 times per day

It knows your favorite things

We all love mobile

Is the greatest relationship you have on a daily basis

It knows your passwords

You’re together for 16+ hours per day

You look at it 150 times per day

It knows your favorite thingsIt knows where you like to eat

We all love mobile

Is the greatest relationship you have on a daily basis

It knows your passwords

You’re together for 16+ hours per day

You look at it 150 times per day

It knows your favorite thingsIt knows where you like to eat

You play with it while watching TV

We all love mobile

Is the greatest relationship you have on a daily basis

It knows your passwords

You’re together for 16+ hours per day

You look at it 150 times per day

It knows your favorite thingsIt knows where you like to eat

You play with it while watching TV

It is your best friend

Mobile Apps

With mobile apps, we have become more informed, more knowledgeable and more in control of our daily lives

Shopping habits andconsumer expectations arechanging quickly

While there is a slow down in offline retail

Source : http://online.wsj.com/news/articles/SB10001424052702304419104579325100372435802

Digital sales are growing at the expense of offline sales.

Source : http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/

This Change brings an Opportunity for us

Many companies are trying to tap the omnipresence of Mobile devices to deliver the best experience and gain maximum profits

Many companies are trying to tap the omnipresence of Mobile devices to deliver the best experience and gain maximum profitsApple is one of those with its latest product,

iBeacon

iBeacon

iBeacons are tiny, battery-powered devices that can be used to exactly locate a smartphone app user in a very precise physical location using Bluetooth (not NFC)

A single beacon costs around $30/£20/€22.

It enables your phone to do things when you are close to a specific location

Like alerts, notifications etc.

How to use it ?

You place a beacon near the front door of your store. This beacon’s ID number is known by an app you have produced for your chain of stores.

When someone who has downloaded your app is nearby, a message can be shown on their smartphone’s lock-screen, similar to an incoming text message. This message can say something as simple as ‘20% off, if you visit in the next 20 minutes.’

Where to use it ?

Retail Stores (Big Bazaar and Easy Day)

Airports Hotels ( Oberoi, Leela) FMCG & sales promotions Entertainment

How does it help ?

Knowing a user in a nearby location, the marketers can provide them with their latest offers ( everything is M2M communication here !)

How does it help ?

Knowing a user in a nearby location, the marketers can provide them with their latest offers ( everything is M2M communication here !)For example : Marketers might want to pull a

nearby user with an incentive offer A retail company might make its

campaigning more effective

There are many ways in which marketers can use beacons in a highly effective and relevant way

How does it help ?

This is Right Information at Right Time

Converting rates are very high

But there are apps that determine my position…

But there are apps that determine my position… They are not precise location is determined by a

combination of GPS, Wi-Fi and Cell carrier.

Foursquare determines my position, 70ft away from the actual

You can get the building location, but not the exact location

But there are apps that determine my position… They are not precise location is determined by a

combination of GPS, Wi-Fi and Cell carrier.

Foursquare determines my position, 70ft away from the actual

You can get the building location, but not the exact locationThis is where iBeacons have an edge

iBeacons in US

Apple has rolled out iBeacon to all of it’s 250+ US stores.

If you go to a physical Apple Store in US, you can experience this

How companies will be benefitted While passing by on a road, if you come closer to their

store, they will send you a notification Show you what’s possible with the combination of the

mobile app and the physical store

Specific Location

Once you’re in the store, specific areas will trigger notifications:

specials, new products, or anything else they’d like to highlight about the area you’re in.

How new players will be benefitted ?

How new players will be benefitted ? iBeacons primarily created for iOS,

have much more scope in Android and Windows as well

Not many companies are into this Radius Networks, Qualcomm and

PayPal are creating their own version of iBeacons for Android

How Headstrong will be benefitted ? iBeacons primarily created for iOS, have

much more scope in Android and Windows as well

Not many companies are into this Radius Networks, Qualcomm and PayPal

are creating their own version of iBeacons for Android

New Players may take an Early Movers lead and can leverage on its broad resources and create something similar to iBeacons

Opportunities

iBeacons Analytics Cloud Big Data

Mix these four and create a product that will rule the market.

The market is new and has a lot of opportunities and there are ample areas to explore like : FMCG, Hotels, Sports, Banking etc.

Resources

Mashable (http://mashable.com/2014/02/05/apple-ibeacon-shop/)

Apple (apple.com)

THANKS