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Location-based Monitoringand OptimizationNICE location-based monitoring and optimization helps cellular service providers to continuously improve

network performance, quality and the user experience. This is achieved using patent-protected algorithms that

accurately locate network RF events and generate highly accurate real-time network optimization and monitoring.

As service providers constantly measure their RF condition, this information helps to ensure quality of service and

handover support.

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Key Benefits

In the cellular world, the saying is: The better the quality, the more

people talk. NICE location-based monitoring and optimization helps

cellular service providers to follow this motto by improving network

performance, quality and the user experience. This enables customers

to:

Q Increase Average Revenue Per User (ARPU):Location-based optimization helps to improve the RF environment

which help to improve service quality, resulting in increasing call

related revenues by extending call duration

Q Reduce Expansion Costs:Improve the RF environment and network traffic leads to better

data carrying capabilities and consequently reduction in

expansion costs

Q Improve Customer Satisfaction:Better coverage and cellular reception increases customer

satisfaction, reduces churn rate, churn costs and customer

complaints

Q Ensure Return on Investment (ROI):Efficient and cost-effective solution as a software-based platform

Technology Highlights

Cellular mobiles are constantly measuring their RF condition, reporting

this information to the network. This information is used to ensure

quality of service and handover support.

NICE unique location-based technology applies patent-protected

algorithms for measuring, optimizing and improving the overall network

performance.

NICE technology features include:

Q Accurate 3D Location Engine:Achieve highly accurate and reliable 3D location in X, Y and Z

axes, using best-in-class positioning technology

Q Drive-Test Free:Deploy leading signal prediction algorithms without the need for

continuous drive-test model calibration

Q Immediate response to network changes:Continuous (24/7) server-based optimization; use automatic

algorithms which improve overall network performance by

controlling logical and physical parameters

Q Complete indoor & outdoor solution:Ray-tracing algorithms provide both indoor and outdoor

network optimization

Mobiles RF Measurements Collection

Accurate 3D Geo Positioning

Expert Systems:Resolving Customers

ComplaintsRF OptimizationReal Time Geo

Monitoring

Response Time RF Conditions

Overall Network Quality

Network RF Quality

RevenuesUsage Revenues

Profit

Customer Experience

Costs

Bit/Hz Cost

Service CostChurn Rate

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Field Proven Technology

NICE location-based monitoring and optimization technology is used extensively by Cellcom, the largest cellular provider in Israel. In addition,

the solution efficiency was proven in other optimization projects worldwide, as in this example:

Traffic (Erl.)HS Payload

(Gbit) 2G-3G Re-selection Drop CallRate %Before 1142 361 130195 0.27After 1400 378 98274 0.25Improvement +22.5% +4.7% -24.5% -7.5%

Traffic (Erl.)Drop CallRate %

Before 69,286 0.66After 76,300 0.55

Improvement +10.1% -16.7%

Project BProject A

Operation

OSS

Optimization Engine

Contact Center

Network Monitoring Center

Location Engine (24/7)

CellularNetwork

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About NICE:NICE Systems (NASDAQ: NICE), is the worldwide leader ofintent-based solutions that capture and analyze interactions

and transactions, realize intent, and extract and leverage

insights to deliver impact in real time.

Driven by cross-channel and multi-sensor analytics,

NICE solutions enable organizations to improve business

performance, increase operational efciency, prevent nancial

crime, ensure compliance, and enhance safety and security.

NICE serves over 25,000 organizations in the enterprise and

security sectors, representing a variety of sizes and industries

in more than 150 countries, and including over 80 of the Fortune

100 companies. www.nice.com.

ACTIMIZE, Actimize logo, Alpha, Customer Feedback, eGlue Interact, FAST, FAST alpha Silver, For tent, Fortent Logo, IEX, Insight from Interactions, Intent. Insight.

Impact., Interaction Capture Unit, Know More, Risk Less, Last Message Replay, Mass Detection, Center, Mirra, My Universe, NICE, NICE Analyzer, NICE Inform, NICE

Logo, NICE Perform, NICE Situator, NICE SmartCenter, NICE Storage Center, NICE Systems, NiceCall, NiceCall Focus, NiceLog, NiceTrack, NiceTrack IP Probe,

NiceTrack Location Tracking, NiceTrack Mass Detection Center, NiceTrack Monitoring Center, NiceTrack Pattern Analyzer, NiceTrack Traffic Analysis, NiceVision,

NiceVision Alto, NiceVision Analytics, NiceVision ControlCenter, NiceVision Digital, NiceVision Net, NiceVision NVSAT, NiceVision Pro, Open Situation Management,

Playback Organizer, Scenario Replay, Searchspace, Syfact, Syfact Investigator, TotalView are trademarks and/or registered trademarks of NICE Systems Ltd. All othertrademarks are the property of their respective owners.

CONTACTS

Global International HQ, Israel

T +972 9 775 3777, F +972 9 743 4282

Americas, North America

T +1 201 964 2600, F +1 201 964 2610

EMEA, Europe & Middle East

T +44 0 1489 771 200, F +44 0 1489 771 665

APAC, Asia Pacific

T +852 2598 3838, F +852 2802 1800

DATE 02/2012 CONTENTS OF THIS DOCUMENT ARE COPYRIGHT 2012.

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