location based experience

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Jelke de Boer CrossmediaLab Hogeschool Utrecht Faculteit Communicatie & Journalistiek

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Jelke de Boer

CrossmediaLab

Hogeschool Utrecht

Faculteit Communicatie &

Journalistiek

Location based information

Using mobile devices to access and experience cultural heritage

Topics:

Introduction

(new) Media & Mobile trends

Experience design

Re-sampling culture

Designing spaces for experience

Designing spaces for experience

mobile phonesdevices

sensual designaudio branding

Urban screensaugmented / altered reality

(new) Media

Designing spaces for experience

Mobile (phone?)

Mojave desert phone booth

Connectivity, participationDirection, localizationExperience, narration

Connectivity, participation

Formatconcept

tribesystem

Connectivity, participationannotation, (social) tagging, commenting, contribution

Direction, localization

Where can I find..How do I get…The cheapest…How late is…Etc…

Experience, narration:placing new stories

Splinter Cell AR Game

Experience, narration:telling existing stories

Experience, narrationshowing alternative stories

UAR Augmented reality App

Experience designWhat makes an experience?

Experience design

An event based approach of designing for experience

What brought you here?

Experience

?

Immaterial

Social

Material

Personal

Culture

Group dynamic

SenseEmotion

Individual factor

Our senses and emotions and how the experience makes us feel

FLOW

Social factor

Our cultural background and the influence of people with whomwe undergo an experience

Empowering existing relationsMeeting new people

Material factor

The physical (or virtual) environment

Cost, weather, time of day (or duration)

Immaterial factor

The educational or conceptual (for example religion) value of an experience

EducationalThe meaning of life

Experience process

Assignment

social

personal

material

immaterial

In 4 groups: Think of possible ideas for a mobile app that create Value in one of the 4 quadrants

How can a mobile app add to the social, personal, material or immaterial experience of this space?

social

personal

material

immaterial

Contextual information: The average visitor will, when visiting a museum, spend moretime reading the small note with information then looking at theactual artwork itself.

5 different artist approaches in dealing with the real world

Gezicht op delft, Vermeer

Realism / objectivity?

L.O.O.Q. Marchel Duchamps

Intentional and obvious modification

Just what is it that makes today’s homes so different, so appealling? - Hamilton

Collage

Art project in favela Morro Da Providencia, JR

Placing art back in a real world environment

Artvertiser, Julian Oliver

Improving advertising space