LOCATION BASEDENTERTAINMENT

WHY?

• ‘Always on’

• Gaming more popular with wider population

• Mobile games more popular with women

• Airports, Streets, Festivals, any time you’re waiting, engagement opps

• Rise of Social networking, increases relevance when your phone alerts you that a second-degree contact is within 50 feet.

• Proliferation of WiFi, GPS & WIMAX

• Not restricted to desktop

• Potentially fits into a bigger gaming universe (tamagochi-pc)

HOW?

Free your playfield and your ass will follow….

BONES IN MOTION• A lifestyle platform for

mobile communities

People are passionate about their active pursuits. They value personal guidance and comparison. Their mobile phones are always with them.

• BiM extends the mobile phone beyond convenience to that of a motivational companion in fun, fitness, sports, health, and personal safety.

ULOCATE.COM

• WHERE™ is a mobile app for finding people, places, and things.

• Uses GPS to enable mobile widgets) such as local search, family/friend finder, maps & directions.

ADIDAS EYE-BALL• Built-in motion and sound sensors detect

people in the radius, engaging them to interact via games and competitions.

• Fans connect to the Ball using their mobiles, or view real-time information on football news, weather information and access exclusive content related to Adidas sponsored players and teams.

• They can also test their speed skills by chasing a virtual onscreen soccer ball, or take part in a “cheer the loudest” type contest.

VODAFONE CUBE• Custom built, cube-shaped 4x4m

interactive display

• Users control 3D multiplayer games, video, live on-demand content or interactive product demonstrations with their phones

• Players experience background scenarios related to their real location and scan the area for opponents to take on.

• Location-based scenarios that change with your real location

• Multiplayer game: players close to one’s location can be challenged for ultimate fight

• Location-based rankings: comparative scores by vicinity

• Connect via bluetooth, if you’re losing run away!

Semapedia