OLD TRAFFORD AND STRETFORD LOCALITY WORKING

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TRAFFORD INNOVATION AND INTELLIGENCE LAB

OLD TRAFFORD AND STRETFORD

About

• Population: 47,358 residents• No of households:19,894 households• Area: 19.6km2 (2nd Smallest locality)• Population Density

– 9 of the 10 most densely populated areas in Trafford are in the North

– Most densely populated part of Old Trafford ranks 800th nationally

• Ethnicity– 46% of this locality are BME. Compared to 20% across Trafford– Indian | Pakistani | Black Caribbean | White other

• Politics– 4 wards | 12 Labour Party Councillors– Turnout in recent elections slightly lower than Trafford

average. Up to 6% percentage points in Gorse Hill

Key Facts

Safety and Reassurance

 Trafford

Number (p/a) Comparison Trend

Antisocial Behaviour 6,302 HIGH No changeBicycle Theft 528 HIGH WorseningBurglary 2,140 MED ImprovingCriminal Damage and Arson 1,535 HIGH WorseningDrugs 462 HIGH ImprovingOther Crime 171 MED VariableOther Theft 1,458 HIGH WorseningPossession of Weapons 47 HIGH VariablePublic Order 445 HIGH WorseningRobbery 175 HIGH WorseningShoplifting 1,380 HIGH No changeTheft from the Person 243 HIGH VariableVehicle Crime 1,178 HIGH WorseningViolence and Sexual Offences 2,230 HIGH Worsening

Greater Manchester Crime Context

• Trafford Centre (& surrounding area) 14th in GM•MUFC 45th

• Trafford Park & Stretford Mall 220th

Perceptions of Crime & Antisocial Behaviour

• Perception of ASB is generally slightly higher in this locality

• Particularly high in South Clifford• Litter and rubbish are seen as being

particularly problematic across all areas in the locality

• People living in Stretford more likely to report that they do not feel safe going outside at night – 29% of people, vs 7% across all Trafford

Sport and Physical Activity

Percentage of adults doing 1 x 30 min of activity per week

Percentage of adults doing 3 x 30 min of activity per week

Housing

Tenancy

Sale

OT & Stret

South Traf

Urms & Part

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

69.0

56.8

75.7

72.0

0.5

0.5

0.7

0.7

15.4

26.3

10.0

17.5

14.1

15.1

12.6

8.8

1.0

1.3

1.0

1.0

Owned Shared ownership Social rented Private rented Living rent free

Timperley

Hale Barns

Brooklands

Hale Central

Ashton upon M

e...

Flixton

Davyhulme W

est

Bowdon

Davyhulme East

Urmston

Broadheath

Altrincham

Village

Priory

St Mary's

Sale Moor

Stretford

Bucklow-St Martins

Gorse Hill

Longford

Clifford

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

10.0%Housing OveroccupancyVery Overoccupied

Slightly overoccupied

1,200 households in the locality have bedroom deficiency  

Sale Old Trafford & Stretford South Trafford Urmston & Partington0

500

1000

1500

2000

2500

SHLAA – New homes to be built

< 5 Years 5 – 10 Years 10 – 15 Years 15+ Years

Brighter Futures

Clifford

Bucklow-St Martins

Sale Moor

Stretford

Gorse Hill

Village

Longford

St Mary's

Broadheath

Davyhulme East

Davyhulme W

est

Flixton

Timperley

Hale Barns

Bowdon

Urmston

Hale Central

Priory

Altrincham

Ashton upon M

ersey

Brooklands

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

% of Children with good level of development

Bucklow-St Martins

Clifford

Longford

Gorse Hill

Davyhulme W

est

Out of Borough

Davyhulme East

Village

Stretford

St Mary's

Flixton

Altrincham

Brooklands

Hale Barns

Sale Moor

Urmston

Priory

Timperley

Broadheath

Bowdon

Hale Central

Ashton upon M

ersey

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

KS2 - Attainment by Ward (Read-ing and Maths L4B+ and Writing

L4+)

Bucklow-St Martins

Gorse Hill

Clifford

Davyhulme W

est

Sale Moor

Stretford

St Mary's

Longford

Village

Davyhulme East

Flixton

Broadheath

Urmston

Ashton upon M

ersey

Timperley

Priory

Brooklands

Altrincham

Hale Barns

Hale Central

Bowdon

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

% Residents Attending a Traf-ford Grammar School

Apr 12

May 12Jun 12

Jul 12

Aug 12

Sep 12Oct 12

Nov 12

Dec 12Jan 13

Feb 13

Mar 13

Apr 13

May 13Jun 13

Jul 13

Aug 13

Sep 13Oct 13

Nov 13

Dec 13Jan 14

Feb 14

Mar 14

Apr 14

May 14Jun 14

Jul 14

Aug 14

Sep 14Oct 14

Nov 14

Dec 14Jan 15

0

10

20

30

40

50

60

70

80

90

100

Referrals to MARAS

Sale Old Trafford & Stretford South Trafford Urmston & Partington

Apr 13

May 13

Jun 13

Jul 13

Aug 13

Sep 13

Oct 13

Nov 13

Dec 13

Jan 14

Feb 14

Mar 14

Apr 14

May 14

Jun 14

Jul 14

Aug 14

Sep 14

Oct 14

Nov 14

Dec 14

Jan 15

Feb 15

Mar 15

0

20

40

60

80

100

120

Children subject to a child protection plan

Old Trafford & Stretford Sale South Trafford Urmston & Partington

Health and Wellbeing

Hale Central

Ashton upon Mersey

Hale Barns

Priory

Brooklands

Broadh

eath

Urmston

Stretfo

rd

Timperley

Clifford

Davyhulme East

Bucklow-St M

artins

Altrincham

Longford

Sale Moor

Village

Flixton

Davyhulme West

Bowdon

Gorse Hill

St Mary's

0

2

4

6

8

10

12

Childhood Obesity – Reception (Age 4/5)

Hale Central

Altrincham

Hale Barns

Priory

Brooklands

Timperley

Bowdon

Flixton

Ashton upon Mersey

Village

Urmston

Broadh

eath

Davyhulme East

St Mary's

Davyhulme West

Sale Moor

Clifford

Stretfo

rd

Bucklow-St M

artins

Longford

Gorse Hill

0

5

10

15

20

25

30

Childhood Obesity – Year 6 (Age 10/11)

Nov 08Jan 09

Mar 09

May 09Jul 09

Sep 09

Nov 09Jan 10

Mar 10

May 10Jul 10

Sep 10

Nov 10Jan 11

Mar 11

May 11Jul 11

Sep 11

Nov 11Jan 12

Mar 12

May 12Jul 12

Sep 12

Nov 12Jan 13

Mar 13

May 13Jul 13

Sep 13

Nov 13Jan 14

Mar 14

May 14Jul 14

Sep 14

Nov 14

0.00

2.00

4.00

6.00

8.00

10.00

12.00

Health related benefits

Employment Support (ESA) Incapacity (IB) Disability Living (DLA)

Trafford ESA Trafford IB Trafford DLA

Hale Central

Hale Barns

Bowdon

Timperley

Altrincham

Priory

Brooklands

Ashton upon Mersey

St Mary's

Broadheath

Flixton

Davyhulme West

Davyhulme East

Sale Moor

Stretfo

rd

Gorse Hill

Village

Urmston

Longford

Clifford

Bucklow-St M

artins

0

20

40

60

80

100

120

140

160

Hospital stays for alcohol re-lated harm

Bucklow-St Martins

Gorse Hill

Clifford

Stretford

Longford

Urmston

Sale Moor

Davyhulme East

Village

Davyhulme W

est

Flixton

Priory

St Mary's

Bowdon

Broadheath

Ashton upon M

ersey

Altrincham

Hale Barns

Timperley

Brooklands

Hale Central

0

10

20

30

40

50

60

70

80

90

Life expectancy at birth for males

Urmston

Bucklow-St Martins

Flixton

Village

Gorse Hill

Longford

Davyhulme East

Stretford

Bowdon

Clifford

Timperley

Brooklands

Priory

St Mary's

Broadheath

Davyhulme W

est

Altrincham

Sale Moor

Ashton upon M

ersey

Hale Central

Hale Barns

0

10

20

30

40

50

60

70

80

90

100

Life expectancy at birth for females

Brooklands

Timperley

Flixton

Urmston

Bowdon

Altrincham

Village

Broadheath

Davyhulme East

Longford

Ashton upon M

ersey

Priory

Hale Central

St Mary's

Stretford

Davyhulme W

est

Clifford

Bucklow-St Martins

Sale Moor

Gorse Hill

Hale Barns

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

Life expectancy gap between males and females

Year

s

Priory

Bowdon

Sale Moor

Altrincham

Davyhulme West

Brooklands

Flixton

Hale Central

Stretfo

rd

Village

Hale Barns

Timperley

Longford

Clifford

Ashton upon Mersey

Broadheath

Urmston

Gorse Hill

St Mary's

Davyhulme East

Bucklow-St M

artins

0

20

40

60

80

100

120

140Incidence of all cancer

Hale Central

Bowdon

Timperley

Priory

Hale Barns

Altrincham

Ashton upon Mersey

Brooklands

Broadheath

St Mary's

Sale Moor

Village

Flixton

Davyhulme West

Davyhulme East

Stretfo

rd

Urmston

Bucklow-St M

artins

Gorse Hill

Longford

Clifford

0

20

40

60

80

100

120

140

160

Emergency hospital admis-sions for coronary heart

disease

Hale Barns

Timperley

Ashton upon Mersey

Hale Central

Flixton

Priory

Davyhulme West

Davyhulme East

Longford

Brooklands

Urmston

Altrincham

Bowdon

Stretfo

rd

St Mary's

Broadheath

Gorse Hill

Sale Moor

Bucklow-St M

artins

Clifford

Village

0

20

40

60

80

100

120Hospital stays for self harm

Environment

Environment

Environment

• Locality is sufficient in publicly accessible greenspace, with 127 hectares• Mainly due to Longford Park

• Clifford ward has a deficiency of greenspace

Ashton upon M

ersey

Hale Central

Brooklands

Davyhulme East

Priory

Bowdon

Broadheath

Altrincham

Davyhulme W

est

Timperley

Flixton

Urmston

Hale Barns

Village

Clifford

Gorse Hill

Longford

Stretford

St Mary's

Sale Moor

Bucklow-St Martins

0

2

4

6

8

10

12

14

16

18

20

No of contaminated wheelie bins (per 1,000 households)

2008 2009 2010 20110

100000

200000

300000

400000

500000

600000

700000

800000

900000

Old Trafford & Stretford

Sale

South Trafford

Urmston & Partington

Kilo

watt

Hou

rs

Gas and Electricity Usage

Electricity Usage

Gas Usage

Economy

Economy

Timperley

Brooklands

Flixton

Hale Barns

Hale Central

Bowdon

Altrincham

Priory

Ashton upon M

ersey

Davyhulme East

Broadheath

Davyhulme W

est

Urmston

Village

Sale Moor

Stretford

St Mary's

Gorse Hill

Longford

Bucklow-St Martins

Clifford

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

DWP Claimant Count600 Claimants in Old Trafford and Stretford

Apr 11

Jun 11

Aug 11

Oct 11

Dec 11

Feb 12

Apr 12

Jun 12

Aug 12

Oct 12

Dec 12

Feb 13

Apr 13

Jun 13

Aug 13

Oct 13

Dec 13

Feb 14

Apr 14

Jun 14

Aug 14

Oct 14

Dec 14

Feb 15

Apr 15

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

10.00

Young people not in education employment or training

Trafford North West England OT & Stret

110 NEET (16 – 24 year olds) from Old Trafford and Stretford

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42013/14 2014/15

0

5

10

15

20

25

30

35

40

45

Altrincham

Sale

Stretford

Urmston

Ave

Town centre vacancy rates

Major Projects: Old Trafford & Stretford

Stretford Town Centre Masterplan

Pom

on

a /

Corn

bro

ok H

ub

Trafford Wharfside / MediacityUK

Major Projects

Key Locality Projects

• Health Screening rates• Gorse Hill Studios Youth

Scoping • LARCO project - Childhood

Obesity• Stretford Master Plan• Old Trafford Master Plan• Shrewsbury Street

Development• Trafford Wharfside

Development• Pomona and Cornbrook

• M16 BeResponsible campaign

• Trans Pennine Trail improvements

• Love Old Trafford• Active Trafford

Greenspaces• Bridgewater Way canal

improvements• MU Foundation Street

Reds- Stretford Sports Village

• Ability Counts- Turn Moss