local6 capabilities

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Local6.com Capabilities Local6.com Capabilities

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Local6.com Capabilities. Sales Opportunities. Large Format Ads Home Page. 728 x 90 Leaderboard. Large Format Ad units provide strong branding, visibility and creative opportunities on the Homepage and each Content Channel’s main page throughout the Web site : Leaderboard (728x90) - PowerPoint PPT Presentation

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Page 1: Local6 Capabilities

Local6.com CapabilitiesLocal6.com Capabilities

Page 2: Local6 Capabilities

Sales OpportunitiesSales Opportunities

Page 3: Local6 Capabilities

Large Format Large Format AdsAds

Home PageHome Page

Large Format Ad units provide strong branding, visibility and creative opportunities on the Homepage and each Content Channel’s main page throughout the Web site:

Leaderboard (728x90)

Display (300x250)

Impression-based delivery schedules are guaranteed on a monthly basis.

Reporting on impression delivery and Web site click-throughs is available.

728 x 90 Leaderboard

728 x 90 Leaderboard

300 x 250 Display300 x 250 Display

Page 4: Local6 Capabilities

Large Format Large Format AdsAds

Section Front Section Front

160 x 600Skyscrape

r

160 x 600Skyscrape

r

300 x 250 Display

300 x 250 Display

728 x 90 Leaderboard

728 x 90 Leaderboard

Large Format Ad units provide strong branding, visibility and creative opportunities on each Content Channel’s main page and story pages throughout the Web site:

Leaderboard (728x90)

Display (300x250)

Skyscraper (160x600)

Impression-based delivery schedules are guaranteed on a monthly basis.

Reporting on impression delivery and Web site click-throughs is available.

Page 5: Local6 Capabilities

Index/Detail Page Index/Detail Page SponsorshipSponsorshipNews ExampleNews Example

News HomepageNews Homepage News Story Page News Story Page

Sponsorship on section front…and in section stories.

Page 6: Local6 Capabilities

Content Content SponsorshipSponsorship

Health Section ExampleHealth Section Example

Health Homepage Health Homepage

Flash Video

Sponsored Content

Integration Widget

Page 7: Local6 Capabilities

Advertorial Section SponsorshipAdvertorial Section SponsorshipAutomotive Section ExampleAutomotive Section Example

Local Blurb Sponsorship – Logo with

Text

Flash Video

Sponsorship on section front

Page 8: Local6 Capabilities

Sponsorship IntegrationSponsorship Integration“Threading” Throughout Site

Section Homepage Section Homepage Section Story Page Section Story Page Homepage Homepage

Page 9: Local6 Capabilities

:15 Post-roll Video Ad:15 Post-roll Video Ad

10-15 Second Post-roll Display ad or Video ad in the Video Player.These ads will will not run with hard news clips.

“:15” Post -Roll On Story

Page

“:15” Post-Roll In Video

Section

Page 10: Local6 Capabilities

Flash Video: Section Homepage Flash Video: Section Homepage

10-15 second “Walk-On” Flash Video ad on the homepage of a specific section of the site.

:15 “Walk-On”

Flash Video

Page 11: Local6 Capabilities

Exclusive advertising opportunity on the Homepage. The Pushdown Ad unit provides advertisers with an interactive ad to grab the viewers attention. Ad “pushes down” the content for seven seconds, then leaves behind a Leaderboard Ad.• Homepage position (One day per

week)

• Once per viewer per day

• Served with Leaderboard Ad

Pushdown AdPushdown Ad

Page 12: Local6 Capabilities

ContestsContests

Online contesting is an exciting way to engage viewers, feature products, and develop a valuable Opt-In Database of customer information. Promotion of the contest across the website ensures strong participation.

Contest will include:

Contest will be featured in the contest sections and throughout the site.

Administration of contest database – Client can receive a complete list of all opt-in users.

Additional links or content features on the contest page promoting their campaign and sponsor message.

Page 13: Local6 Capabilities

Full Page Ad & Flash VideoFull Page Ad & Flash Video

The Full Page ad will be designed with the specifications the client desires and can include a number of elements.

Information about the goods and services the client provides.

Latest specials and offers, including printable coupons.

“Walk-On” Flash Video on a sponsored content page.

Location and contact information.

Direct links to specific sections of the client website.

Additional links or content features promoting the campaign.

And much more.

“Walk-On” Flash Video

Page 14: Local6 Capabilities

SlideshowsSlideshows

Slideshows cover a wide array of topics, from coverage of the latest News stories to images from the world of entertainment and the latest holiday season.

With promotion from the Homepage, from the dedicated “Slideshows” section of the website, as well as from direct links within stories, Slideshows are ensured strong promotion.

Leaderboard (728x90) ad will rotate at the top of the slideshows.

Page 15: Local6 Capabilities

E-NewslettersE-Newsletters

E-Newsletter’s are unique in the fact that users can sign up to receive specific E-Mails, ranging from Daily Weather reports to Entertainment Headlines to updated News Headlines that are delivered five times daily.

Client can receive placement in E-Newsletter’s through Rotating Skyscraper and Text e-mails that are sent out daily.

HTML E-Newsletter

Text E-Newsletter

Page 16: Local6 Capabilities

Local and Network Local and Network Sales InventorySales Inventory

Page 17: Local6 Capabilities

HomepagHomepagee

LocalLocalNational Shared

Fixed Position

Titlebar Sponsorship

FlashCast Sponsorship

Titlebar Sponsorship

Page 18: Local6 Capabilities

Section Section FrontFront

LocalLocalNational Shared

FlashVideoSpons.

Adver-torial

Titlebar Spons.

Headline Sponsorship

Adver-torial

Titlebar Spons.

Page 19: Local6 Capabilities

AdvertoriAdvertorial Sectional Section

LocalLocalNational Shared

FlashVideoSpons.

Adver-torial

Adver-torial

Headline Sponsorship

Adver-torial

Titlebar Sponsorship

Page 20: Local6 Capabilities

Story PageStory Page

LocalLocalNational Shared

Headline Sponsorship

Headline Sponsorship

Adver-torial

Logo