local seo why isnt your website ranking number one 08 20 2010
TRANSCRIPT
Local SEO Why Isn’t Your
Website Ranking Number One
Part Two Understanding
SEO
The purpose of this video is to cut through the
clutter.
When it comes to understanding
SEO or Search Engine Optimization.
This video is part of a series that
has been developed so you
can DIY (Do It Yourself)
DIY all the way to the top of the Google search
rankings.
This video has been specifically
developed for those who have a local or niche
website.
But before I go any further we should develop a working definition of what
SEO or Search Engine Optimization
is.
Some people seem to think that SEO
as being part science and part art but I am not
one of these people.
I believe that SEO is a game, a
game to be played
and won.
To succeed to must do certain things on and off website better
than your competition.
So then what the heck is SEO?
SEO is the process of optimizing your websites content
and source code to acquire the highest
possible search ranking.
It also includes
another component
called Off Page SEO or link building.
These links or backlinks are the equivalent to the
internet highways road
signs.
The generic links which just
include a url act simply as a sign with an arrow.
They basically are saying “Go here for more information.”
Your competition locally likely has
little or no knowledge about backlinks or how
SEO works.
It is extremely important that these
links include your targeted keyword
phrase for the page that is being linked too!
Links that include your
targeted phrase are called anchor
text links.
These anchor
text links are the most valuable
links if they are Do Follow Links.
Links or backlinks are themost difficult
aspect of SEO to comprehend.
Links are the foundation of the
Google algorithm.
For now, we will just say that
links are really, really important!
Links or the lack thereof are likely
one key reason for why your website is not ranking number
one.
So you might be asking where should I start.
Every effective SEO campaign starts with a
detailed review of your
competition.
Then you need to do what they have done then you need to do
it better.
This process is about
understanding your
competitions weaknesses and
strengths.
Once you know what your
competition has done you can then build a
winning game plan.
This is why I say that SEO is a
game because it is a competition.
Except in this game it is never over. You must
actively work your game plan to maintain your
rankings.
SEO is never a one and proposition but since your business
is local obtaining that coveted
number one position is a
realistic goal.
Are you ready to do what it takes?
So in closing I must ask why are you not
ranking number one? Too be
continued…
This concludes today’s video
Local SEO Why Isn’t Your Website Ranking Number
OnePart Two Understanding
SEO
The next videoLocal SEO Why Isn’t
Your Website Ranking Number
OnePart Tree The
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