Get Found Now!Local Search Secrets Exposed

Presented by:

Richard Geasey

Practical Local Search

“We Wrote the Book On Local Search”

Get Found Now! Local Search Exposed

A Few Basics Keyword Research Location Selection Create a Listing Optimize Your Listing Google Local Business Center Dashboard A Few Points to Consider Summary

A Few Basics

Local search uses Google Maps, Yahoo Maps and Bing Maps

– A local search is a location and product/service search

– 65% of searches are local You do not need a website

It helps and strengthens your presence though Also rank at the top of the search page

Beat the top organic listings and the PPC ones! All for free!

The Top Five Excuses

• Potential customers don't use the Internet to find my kind of business

– 85% of ALL searches are now Internet based

• My customers know me and where to find me

– What about new ones

• I don't sell on-line so I don't need an on-line presence

– 85% of searches are now Internet based

• I'm in the Yellow Pages so they'll find me on-line

– Don't count on it, 65+% use Google

• I don't know how to optimize my listing

– Don't worry, we'll show you how

Local Search Placement

Keyword Research

Most critical element of the process Know what search phrases your customers use

to find you Your name, your company name are not likely

searched often

Keywords

Select Your Location Focus

Where do you most want users to find you It may not be in the location where you are

Consider multiple listings Be sneaky (but safe) Use a friend's address in other areas Get Skype phone numbers

Consider neighborhood names Real estate especially

Create Your Listing

Create an account on each search engine Normally you will create an email account and that

is your account Open the Local Business account section Claim your listing

Select if your business already is in place Select it if it's new

Phone and telephone PIN verification

Create Your Listing

Optimize Your Listing

Enhance your company name with your keywords and location

Enter a well crafted overview with your keywords 200 characters, use them all Keep it natural

Use keywords for categories Add hours, payment terms, directions, parking,

certifications, special equipment etc. Add videos and pictures Citations and reviews

Local Business Center Dashboard

A great tool to track your success Measures listing impressions, clicks to website,

where direction requests came from Shows what search terms were used

This is huge, analyze this and further optimize your listing

And people wonder why Google dominates search

Local Business Center Dashboard

Points to Consider

It may take a few weeks to show up Don't be hijacked, claim your listing You won't always get the success you want

Sorry, that's life with search engines Overall exposure is dependent on search

activity Be cautious if there are compliance issues

Insurance, real estate, financial instruments

Summary

Local search is a virtually untapped opportunity Local search works Local search is free You can beat the big guys (and girls) Remember

Keyword research Optimize Analyze Refine

A Few More Things

Get Found Now! Local Search Secrets Exposed Search on Amazon “get found now”

We offer a local search optimization service, including search directories