local search sedona jan 15
TRANSCRIPT
Get Found Now!Local Search Secrets Exposed
Presented by:
Richard Geasey
Practical Local Search
“We Wrote the Book On Local Search”
Get Found Now! Local Search Exposed
A Few Basics Keyword Research Location Selection Create a Listing Optimize Your Listing Google Local Business Center Dashboard A Few Points to Consider Summary
A Few Basics
Local search uses Google Maps, Yahoo Maps and Bing Maps
– A local search is a location and product/service search
– 65% of searches are local You do not need a website
It helps and strengthens your presence though Also rank at the top of the search page
Beat the top organic listings and the PPC ones! All for free!
The Top Five Excuses
• Potential customers don't use the Internet to find my kind of business
– 85% of ALL searches are now Internet based
• My customers know me and where to find me
– What about new ones
• I don't sell on-line so I don't need an on-line presence
– 85% of searches are now Internet based
• I'm in the Yellow Pages so they'll find me on-line
– Don't count on it, 65+% use Google
• I don't know how to optimize my listing
– Don't worry, we'll show you how
Local Search Placement
Keyword Research
Most critical element of the process Know what search phrases your customers use
to find you Your name, your company name are not likely
searched often
Keywords
Select Your Location Focus
Where do you most want users to find you It may not be in the location where you are
Consider multiple listings Be sneaky (but safe) Use a friend's address in other areas Get Skype phone numbers
Consider neighborhood names Real estate especially
Create Your Listing
Create an account on each search engine Normally you will create an email account and that
is your account Open the Local Business account section Claim your listing
Select if your business already is in place Select it if it's new
Phone and telephone PIN verification
Create Your Listing
Optimize Your Listing
Enhance your company name with your keywords and location
Enter a well crafted overview with your keywords 200 characters, use them all Keep it natural
Use keywords for categories Add hours, payment terms, directions, parking,
certifications, special equipment etc. Add videos and pictures Citations and reviews
Local Business Center Dashboard
A great tool to track your success Measures listing impressions, clicks to website,
where direction requests came from Shows what search terms were used
This is huge, analyze this and further optimize your listing
And people wonder why Google dominates search
Local Business Center Dashboard
Points to Consider
It may take a few weeks to show up Don't be hijacked, claim your listing You won't always get the success you want
Sorry, that's life with search engines Overall exposure is dependent on search
activity Be cautious if there are compliance issues
Insurance, real estate, financial instruments
Summary
Local search is a virtually untapped opportunity Local search works Local search is free You can beat the big guys (and girls) Remember
Keyword research Optimize Analyze Refine
A Few More Things
Get Found Now! Local Search Secrets Exposed Search on Amazon “get found now”
We offer a local search optimization service, including search directories