Program created 1989

First designations September 1989

Local groups propose routes for

consideration

25 Designated Byways

Local community groups manage and direct the byway

Major components included: Organization and management of the byway Identification and evaluation of byway resourcesAccess and capacity issues Interpretation and protection of resourcesDevelopment of infrastructureMarketing and promotionFunding and financingImplementation strategies Coordination Evaluation and monitoring

Grant FundsOver $14 million

Designations11 America’s Byways

ISTEA –

MPO, TPRNew partners to consider

Re-energize and stabilize the local byway organizations

Provide professional planning assistance

Help identify and evaluate their resources

Teach them to protect their resources

Goal: Develop essential services to sustain public use at levels desired by local community residents, the tourism industry, and recreation resource managers.

Interpretive planningBrochure development Resource protection MarketingISTEA grants and funding

Organization building Visioning and goal setting Byway management planning Creating partnerships Public involvement strategies

Information on funding, visioning, interpretation, resource protection, marketing

Analysis of Visitor Data (1993)Byways Traffic Analysis – Interim Report (l996)Byway Visitor Survey – Summary of Findings (1996)Economic Impact Study – Interim Report (1996) Marketing Strategy (2000)Byway Resource Protection – A Manual of Methods and Techniques (2000) Design and Planning Manual – A primer for Byway Communities (2000)The Impact of Scenic Byway Designation on Selected Tourism Businesses (2001)Assessing Best Practices for Colorado Scenic and Historic Byways (2003)Colorado Grassroots Training Program (2003)America’ Scenic Byways – The Colorado Report (2004) Tourism with Tradition – Interpreting Cultural Qualities (2004)Byway Market Niche Research Study (2009)

Byways with the most aggressive agendas have three similar elements:

1. A big vision

of what they want their byway to be2. They are focused

on their

agenda 3. And they have a leader

–

either a strong individual or a big collaborative that speaks through a single voice.

Hospitality training with a kick

Interpretation

Resource Protection

Traveler Ethics

Grand Circle Association Marketing ProjectColorado, Utah, New Mexico, Arizona, Nevada¼ of all nationally designated bywaysTravel Planner, website, Marketing Plan

Geo-Tourism ProjectTrail of the Ancients Map Guide

The mission of the National Scenic Byway Foundation (NSBF) is to foster cooperative opportunities that will grow and sustain byways for future generations.

The vision of the National Scenic Byway Foundation is that Byways will be recognized and valued worldwide for their distinctive experiences, stories and treasured places.

Goals: •

Educate the public about byways •

Conduct research to benefit byway programs and organizations •

Develop partnerships with units of government, not-for-profit and for-profit sectors •

Communicate with byway stakeholders •

Celebrate byway achievements •

Ensure fiscal and programmatic accountability of the organization

Sally Pearce904 Cook Street

Denver, CO 80206 sjpearce@comcast.net

303-355-4460www.nsbfoundation.com

www.coloradograssrootstraining.org