local challenger - sari ayu martha tilaar
TRANSCRIPT
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Creating a Great Skin Care Productin IndonesiaBlending Global Best Practicewith Unique Local Wisdom
The Martha Tilaar Group Experience
Presented by
Samuel E. Pranata
Martha Tilaar Group (MTG)
Indonesia Brand Forum May 20th 2013
Jakarta Convention Centre
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Indonesia is an archipelago with 30.000 plant species and 300
ethnicities, as well as has more than 17.000 islands and about 400
volcanoes
There are a lot of mountain water springs, hot springs and mineral water springs
BIODIVERSITY & CULTURAL RICHNESS
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Sariayu Putih LangsatA Case Study
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Like Victoria ?
Like Jolie with Sexy Lips?
Flawless skin as Zi Yi?
Indonesian Whitening ……………
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Sariayu Putih LangsatBackground
Skin of eastern people (incl. Indonesia) is different from western people
Need a whitening product that suitable for eastern people. Light and bright without changing skin character
Come into Putih Langsat Concept; Putih means white, Langsat is fruit as an identity or character of Indonesian skin
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Sariayu Putih LangsatBackground
Putih langsat is the lightening concept that is developed met to Indonesian skin (eastern whitening concept)
Establish new whitening concept to differentiate from the existing one by using natural ingredient “Langsat” (Lansium domesticum)
Using cultural approach that is approved by ethno pharmacology, in vitro and clinical study
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Ethnicity of Dayak, in province of Kalimantan (South & Middle), culturally and historically used “Bedak Dingin” (cooling powder)
They used bedak dingin everyday to keep their skin health and beauty
Their skin looked light and bright that was different from other ethnicities
Bedak dingin (cooling powder) contains Langsat fruit (Lansium domesticum)
Etno pharmacology Study
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Langsat (Lansium) can inhibit melanin synthesis Langsat extract has antioxidant activity Combination of langsat (lansium) and phylantus has higher
antixodant activity compared to a single plant
Sample Concentration (%)
DPPH Scavenging Activity (%)
Inhibition Rate against Tyrosinase
activity (%)
Lansium 2 33.9 30.4
Phylanthus 2 78.6 34.1
Lansium + Phylanthus
2 92.4 30.8
In Vitro Study
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* = statistically significant at p < 0.05
Improvem
ent toward base line (unit)
*
*
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Clinical Test Result:
- 79% subjects showed improvement in skin moisturizing after 2 hours- 75% subjects showed improvement in skin lightening after 2 weeks- 83% subjects showed improvement in skin lightening after 4 weeks
Clinical StudySariayu Putih Langsat Moisturizer
Skin Moisturizer & LighteningClinical Study
Sariayu Putih Langsat MoisturizerSkin Moisturizing & Lightening
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Clinical StudySariayu Putih Langsat Moisturizer
Skin Moisturizer & LighteningPatent
Gain Patent of new efficacy of Indonesian plants
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Clinical StudySariayu Putih Langsat Moisturizer
Skin Moisturizer & LighteningPublications/SeminarsThe research has been presented
in many scientific seminars and conferences
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Natural concept
Develop
products
Technology
Putting All of Them TogetherPutting All of Them Together