living your colour living your style - hortinno your colour, living your style behind the scenes:...

living your colourliving your style

living your colour, living your style

Behind the scenes: Every year 50,000 plants are sown and assessed. Only the very finest

specimens are selected. It takes 8 to 10 years to develop and market a new Hortinno

cultivar. This process requires keen craftsmanship and a monk’s patience. Only the very

finest cultivars, which are grown in an environmentally friendly manner and pass the

strictest quality checks, finally receive the exclusive Hortinno label. So if you are looking for

something innovative and of impeccable quality, Hortinno® is the way to go!

This brochure, or the QR code, will introduce you to the many advantages

Hortinno® has in store for you as well as the extensive Hortinno® range.

After 25 years of careful plant breeding there is a Hortinno® for everyone’s taste,

every lifestyle, every generation and every interior, from classic to contemporary.

A flowering Hortinno® is a veritable explosion of colour and an added touch to your

interior. The Hortinno is available in a wide array of colours. Choose and experience

your very own Hortinno®! Hortinno®, colour for every interior!

Hortinno® stands for a combination of ‘horticulture’ – which refers to the professional

horticultural sector – and ‘innovation’. For 14 years Hortinno has been marketing the most

innovative and high-quality breeds to capture the imagination time and time again. They

are distinguished from the regular azalea by their particularly lustrous leaf surface,

unique colours, pronounced character, extended flowering periods, …



Communication

Hortinno® communicates actively in the chain: we inform our trading partners when our

varieties are available, announce new developments, and introduce new cultivated

varieties on a regular basis.

5. Hortinno® market supportRecognisable and a unique label

Any Hortinno® is immediately recognisable at the sales point: the striking character of the

plants themselves is reinforced by a neat and recognisable Hortinno® label. 1. The label

inspires the consumer and links the plant to his own house style. It provides correct care tips

and is a unique copy of a continiously numbered series. This makes Hortinno® a quality label

par excellence!

Five reasonsfor including Hortinno® in your selection



1. Greater consumer satisfaction• A long period of bloom (4 to 6 weeks) is Hortinnos number one sales argument

• Ever new, enhanced species with distinctive features such as lusciously glistening

leaves, unique colours, character,…

• Pure: these are Hortinnos which do not shed brown petals when the flowers open.

This is really innovative and means less maintenance for consumers

2. Wide selection• Hortinno® has a selection of 16 exclusive varieties in various colours and plant

shapes

• The selection is available in an extensive range of pot sizes

• Range available as of 10 December until end of May

3. Constant top quality & durability• Our internal quality control guarantees quality

• Hortinno® supplies only ecologically cultivated plants and to this end is a participant

in the Flemish Environmental Plan for Ornamental Horticulture

4. Exclusive distributionTo maintain its exclusiveness, Hortinno® restricts its sales to specialised traders: skilled

people who wish to distinguish themselves by their quality and service! Production num-

bers in the nursery are also continuously brought in line with anticipated European market

demand.


New developmentsPureHortinno® continues to innovate: we are launching four Pure

types on the market. These are Hortinnos which do not shed any

brown petals when the flowers open. This is really innovative and

means less maintenance for consumers!

Today, Kinku Saku®, Yankadi® Scarlata, Noralinde® Belli and

Christine® Scarlata are four Pure Hortinnos.



Web site and QR code

Customers will find an overview of the range by surfing to www.hortinno.com

or scanning the QR code. Consumers are provided with pictures that reflect

atmosphere and with the right maintenance tips.

Point of Sales material

In addition to exclusive plants, Hortibreed also provides suitable marketing material. These

materials promote sales of Hortinno® to the full at the sales point: Hortinno® banners,

Garden cards, side panels for Danish containers, flyers and this brochure (available in four

languages).


Christine® Matton• Unique leaf-flower combination: a shiny leaf

with salmon-rose flowers

• Long flowering period (5 weeks)

• Exclusive character

• Can be delivered in bloom from early

December

Christine® Siena• Shiny leaf with brick-red flowers• Long flowering period (5 weeks)• Warm, southern character• Can be delivered in bloom from early

December

Christine® Belli• Dark, shiny leaf with pure white flowers

with a green centre• Long flowering period (5 weeks)• Pure, fresh character• Can be delivered in bloom from early

December

Christine® Magic• A shiny leaf with flamed, dual-coloured

flowers

• Long flowering period (5 weeks)

• Festive, warm character

• Can be delivered in bloom from early

December



AssortmentAssortment

Christine® Scarlata• Darkest red, commercial Hortinno with

shiny leaf• Pure: does not shed any petals• Can be delivered in bloom from the end of

February

Christine® Variegata Magic

• Variegated with flamed, dual-coloured flowers

• Long flowering period (5 weeks)• Can be delivered in bloom from mid January

Kinku Saku®• Unique longish leaf, lanceolate, filled

spider flower• Long flowering period (4 weeks)• Oriental look• Pure: does not shed any petals;• Can be delivered in bloom from early

February

Christine® Variegata Saumon• Variegated, salmon-rose flowers• Long flowering period (5 weeks)• Can be delivered in bloom from mid

January

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Noralinde® Belli• Fresh, white filled flower with a green centre• Shiny leaf• Long flowering period (5 weeks)• Pure: does not shed any petals• Can be delivered from mid February

Princess Pinky• Charming character• Single flower with pretty stamens• Long flowering period (5 weeks)• Can be delivered in bloom from mid March

Primavera• Shiny leaf• Long flowering period (5 weeks)• Full flower• Can be delivered in bloom from March

Bingo Scarlata• Pretty, red filled flower• Shiny leaf• Long flowering period (6 weeks)• In bloom from the end of January

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Classic Rouge• Shiny leaf with carmine red flowers• Long flowering period (7 weeks)• Classical character• Can be delivered in bloom from mid January

Yankadi® Scarlata• Intense red flower• Pure: does not shed any petals• Long flowering period (6 weeks)• Can be delivered in bloom from the end of

February

Lady Violet• Shiny leaf with violet lilac flowers• Long flowering period (5 weeks)• Can be delivered in bloom as from

November

Classic Bicolor• Shiny leaf with dual-coloured flowers• Long flowering period (7 weeks)• Classical character• Available in bloom from mid January

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NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY

15/01

Christine® Matton

Christine® Magic

Christine® Belli

Christine® Siena

Christine® Scarlata ‘HORT 200101’

Christine® Variegata Saumon

Christine® Variegata Magic

Bingo Scarlata ‘HORT 07’

Kinku Saku® ‘HORT 03’

Noralinde® Belli ‘HORT 200001’

Princes Pinky ‘HORT 05’

Primavera ‘HORT 04’

Yankadi® Scarlata ‘HORT 01’

‘Classic Rouge’

Classic Bicolor ‘HORT 08’

Lady Violet

Hortibreed NVBeerveldsebaan 4B - 9080 LochristiBTW BE 0430 899 833

Tel: +32 (0)9 353 53 53 Fax: +32 (0)9 353 52 [email protected]


living your colour living your style - hortinno your colour, living your style behind the scenes:...

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