living labs global - kista mobile multimedia 2009 05 13
TRANSCRIPT
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Paradigm-Shifts in Value Creation:
From technology-push to urban clusters for service innovations.
Sascha Haselmayer, Director & Co-Founder
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
Telecommunications industry Mobility industry
Value creation logic Value chain Value network
Competitive unit Single firm Networks
Driver of industry development Technology (supply side) driven User experience (demand-side)
driven
Business models Simple, cost driven Multiple, value driven
Primary revenue driver Voice traffic Data traffic (services)
Locus of power Operators Users
Characteristics of offering Standardised Customised
Place management
requirements
Low (Stable industry) High (Complex & dynamic
industry)
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
0.5% hotel
revenue
City Approves
Roaming deal with operators
Solution partners
mTourismService
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© Living Labs Global. No dissemination without prior written approval
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© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
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Competency Landscape 2008 Mobile Readiness 2006
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Basic ResearchApplied
ResearchPilot
Pre-commercial
Procurement
Commercial Procurement
Supply Push Instruments Demand Pull Instruments
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© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
© Living Labs Global. No dissemination without prior written approval
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© Living Labs Global. No dissemination without prior written approval
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Beta
Purchase
Operator
Consortium
Network
ServicesConsumer
Products /
Service
Provider
Full
Commercial
Legitimised Pilot with PPP
Innovation Financing
· Concept and consortium
· Proof of concept
· Evaluation
· User-involvement
· Beta Purchaser LOI and
Involvement
Pre-commercial Procurement on
favourable terms
· Implement various business
models
· Scalability pilot
Full Commercialisation
Via various channels
Smart Living
Living Lab
Pilot
Living Labs Global
Members
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Sascha Haselmayer
General Director – Member of the Board
Living Labs Global
Ribera 5, Entlo 2
08003 Barcelona
T +34 627 299588
F +44 207 9003295
www.livinglabs-global.com