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Living in
Beachwood: blueprint for businessMICHAEL C. BUTZCJN Staff Reporter
With much attention being paid these days to the development transforming downtown Cleveland, some might lose sight of the substantial development taking place 11 miles to the east.
In Beachwood, additions such as the U.S. headquarters of Eaton Corp. and University Hospitals Ahuja Medical Center have redefined the city’s skyline and reshaped the economic landscape of the region.
While those two structures gain notice by towering over Interstate 271, they’re far from the only projects underway or recently completed in Beachwood. Other noteworthy projects include:
• Construction of 348 luxury apartments by the NRP Group and Munsell Realty
• Addition of a new phase by Four Seasons apartments
• Construction of a 135-room Aloft Hotel• Remodeling of the 73-room Clarion
Hotel with addition of the 100-room Hotel Indigo
• Complete renovation of the amenities at Embassy Suites Hotels
• Addition of 36 units to Menorah Park’s Wiggins Place Apartments
• Construction of a 50-bed University Hospitals rehabilitation facility
The cost of those nine projects alone amounts to $274.1 million, according to the city.
This latest wave of Beachwood development is simultaneously a beacon of light among what’s arguably been a number of relatively dark years for Northeast Ohio’s economy – whether due to the recent economic downturn or a decades-long shift in the region’s business base – and a nod to what many observers, including city officials, would consider a
history of savvy business practices and economic success.
“Beachwood has an excellent reputation,” Mayor Merle S. Gorden said. “Beachwood really always has had a substantial business presence.”
Economic Development Director Jim Doutt, who joined the city in April 2012 to oversee its job-creation and job-retention efforts, echoed Gorden’s sentiments.
“Beachwood is a thriving commercial hub,” he said. “A lot of this has to do with our location.”
Location, locationKey to the Beachwood’s past, present
and future success is its planning efforts.“This was put together by the former
fathers of the city, who made sure the business community didn’t interfere with the residents,” Gorden said. “They designed the community in such a way that the businesses were on the outskirts of the city, consequently having a neighborhood feel for homeowners and a very close community as far as the school system.
Beachwood profilePopulation, 2010:
11,953Under 5 years old, 2010:
3.5%Under 18 years old, 2010:
19.6%Over 65 years old, 2010:
32.3%Land area:
5.33 square miles
Housing units, 2010:
5.483Median household income:
$76,759Bachelor’s degree or higher:
57.3%Mean travel time to work: 21.5 minutes
SOURCE: U.S. Census Bureau
CJN PHOTOS / MICHAEL C. BUTZ
Mayor Merle S. Gorden reviews blueprints for a project at Beachwood City Hall.
BEACHWOOD on page 22
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When I-271 was finished in 1972, it only further opened the door to the business community. Decades later, when the Harvard Road interchange was added, more growth opportunities presented themselves.
“I went to city council and we were able to help the state close the gap in finances when the Harvard Road interchange was on the drawing board,” Gorden said. “We appropriated $1 million, which not only allowed better access to this community but relieved a lot of congestion on Chagrin Boulevard. It’s also allowed better opportunity for what’s today the Chagrin Highlands, and for Beachwood, that’s allowed new businesses to come to the city.”
The freeway also has allowed for better opportunities for prospective employees, Doutt said. I-271 connects to I-480, Ohio Route 8 and U.S. Route 422 to the south as well as I-90 and Ohio Route 2 to the north, thus providing easy access from several suburban communities in Cuyahoga, Lake, Geauga, Summit and Medina counties.
“We’ve been blessed with a location that lends itself well to good employees,” Doutt said, noting many have been educated at one of the region’s four-year colleges and universities.
Gorden said that area has “blossomed” as a result of the Harvard-271 interchange, and that in so doing, multiple communities have benefitted.
“I can tell you that since the city of Beachwood made that connector link between Harvard and 271, it allowed
for the development of Harvard Park, which is in Warrensville Heights but has much development and is a very popular location as far as retail and restaurants,” he said. “Without that interchange hooked up, that area would probably still be grass.”
Business districtsBut Chagrin Highlands is far from just grass these
days. In fact, Doutt describes it as a “premier location” for development.
“Anytime you want to show a business a signature location in Northeast Ohio, that’s going to be on the Top 3 list,” he said. “It’s a great location with access to highways, airports and everything in between.”
Several communities have ties to the Chagrin Highlands plot: Beachwood, Warrensville Heights, Orange, Highland Hills and Cleveland. That Beachwood covers the largest percentage of it puts it in a position to grow, Gorden said.
“As Chagrin Highlands was developed some years ago before I took office, there was a total of 600 acres. Beachwood consumes 405 (acres),” he said. “We still have a great portion of vacant land to develop, even with these recent acquisitions.”
Those recent acquisitions include Eaton and the Ahuja Medical Center, which combined have brought about 1,500 jobs to Beachwood.
While Chagrin Highlands mostly involves new development, another of Beachwood’s business districts – Commerce Park – is poised to undergo a transformation of sorts, the door to which was opened by a recent change
BEACHWOOD from page 21
BEACHWOOD on page 23
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in zoning that allowed for residential projects.“The city is taking a progressive step by changing the zoning of Commerce Park
from office and warehouse to mixed use, and I was just communicating with a real estate person (this week) giving him all the uses that zoning brings into play,” Doutt said.
The crown jewel of the changes taking place at Commerce Park is the NRP-Munsell project, which will occupy the 8 acres at the southeast corner of Chagrin Boulevard and Green Road. Office buildings were torn down at the site to make way for the multi-story buildings developers say will provide “urban-style” living for the young professional working in the area.
“You had three older high-rise office buildings that were in dire need of expensive upgrades, and the direction that was taken was a 180,” Doutt said. “It’s going to be one of those corners of the city that really shines brightly.”
The city hopes that the residential project will serve as a momentum builder for Commerce Park, Doutt said, adding that a possible use for some of the other buildings in the district might serve as co-working spaces or business accelerators for young companies in search of resources.
“We have to find some development partners that can bring some planning into the picture,” he said. “That type of rejuvenation is best done when it’s done with private-sector money; they’re making investments because they see jobs on the heels of it.”
Also potentially serving as a momentum builder would be a proposed access road between the Commerce Park district and Harvard Road.
“We have a desired location for that connector road, directly across the street from the city service department center going to Harvard Road,” said Gorden, explaining that the city has already purchased a vacant building in the area that it plans to raze to make way for the road. “It will help traffic in the Commerce Park and Mercantile (Road) area.”
Before the road can be built, however, details have to be negotiated with the city of Cleveland, which owns the land, said Gorden, adding that Beachwood is “in the process of speaking to them.”
Should the plan move forward, Gorden feels Commerce Park will benefit from the success of Chagrin Highlands.
“There will be spillover in terms of development once the street is put in,” he said, referring to the effect Chagrin Highlands could have on Commerce Park. “Needless to say, the city of Cleveland benefits a lot, too, not only in the sale or lease of the land, but also from the taxes that are going to be generated.”
Regional viewThat the economic health of Cleveland is important
to the rest of the region isn’t lost on Doutt.“There’s certainly no secret to the fact that this
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BEACHWOOD on page 23
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region needs a healthy, robust Cleveland. I’ll throw Akron into that, too. Both urban centers are important to the overall health of the region,” he said. “That said, Beachwood has a long-term, well-deserved reputation as a great place to do business.”
A cooperative, regional mindset is part of Beachwood’s approach, Doutt said.
“The lines of communication have to be open at the very least,” he said. “It starts to get more complicated to market and develop that land because of all the different players involved, which isn’t to say it’s not being done,” he said, adding that the development at Chagrin Highlands shows it can.
Doutt said Beachwood is aided in that communication and negotiation in part by Gorden, who helps provide the city with a “stable political environment” thanks to his 18 years as mayor.
“He’s truly a leader and well respected in this region,” he said. “He’s very well connected, and that helps from an economic development perspective. It makes Beachwood all the more attractive.”
Tools for futureIn February, the city launched its Job
Creation Incentive Grant Program, which offers financial assistance to businesses that relocate to Beachwood and create a minimum of 30 full-time or FTE jobs and/or a minimum annual payroll of $1 million within three years as well as existing Beachwood businesses that expand within the city either at current sites or another location and meet the same job creation and payroll criteria.
“We’re trying to attract new companies and work with existing companies to create good-paying jobs, jobs that are skill-oriented jobs, and jobs that will hopefully have some staying power in the community and be around for a long time,” Doutt said. “Those are the types of jobs that support families and support the government because their income taxes will generate more revenue streams into the city.”
Gorden is quick to point out that the grant program isn’t intended to “poach” businesses from area communities but rather attract them from afar.
“We work outside of this region to bring businesses to Northeast Ohio, and we’ve been very successful in doing so,” he said, mentioning Israel, France and China. “We’re very welcoming to businesses that need some nurturing and some involvement to get their feet wet.”
Doutt emphasized that the grant program is also about job retention, not just job creation.
Last year, BrandMuscle left its Beachwood office for a larger space in downtown Cleveland.
While both Gorden and Doutt feel the move had more to do with space than anything else, and while neither feels it signals a shift in dynamic in Beachwood, Doutt acknowledges it’s indicative of a nationwide trend of young professionals in metropolitan regions favoring downtown living and workspaces.
“I can’t guarantee that had we had (the grant program) in place, it would’ve kept BrandMuscle here, but it would’ve given us another arrow in our quiver,” Doutt said.
Another economic tool, of sorts, is the concentration of new and existing hotels in Beachwood, which Doutt feels says something about momentum the city is gaining and its ability to handle anticipated growth opportunities.
“The fact that we’re getting two brand new boutique hotels, Aloft and Indigo, I think is a sign of an acknowledgement of Beachwood’s location, (which) first of all, is very convenient to many areas around it and businesses nearby,” Doutt said, “and it’s indicative that you have an Ahuja here, an Eaton here, and any number of businesses like TOA Technologies, Developers Diversified and others that will always be engaged in attracting business people to the community for programs and meetings.”
Related to that are the efforts of the newly formed Beachwood Convention and Visitors Bureau, which Doutt said is working with the city’s hotels to “emphasize the cultural qualities and business priorities of Beachwood and to take advantage of some of the stuff going on in downtown Cleveland.”
“The CVB has reached out to those hotels. They’re competitors, and we all know that, but they’ve all been in the same room to talk about how we can bring events and groups to Beachwood,” he said. “It’s encouraging to see that happening.”
Impact on residentsWhat does all of Beachwood’s growth
and development mean for Beachwood’s 11,953 residents? “Insurance for ongoing prosperity,” Doutt said.
“The community is very fortunate in that respect. We know that many businesses in the community pave the way for a very, very high quality of life that Beachwood enjoys,” he said. “There are a lot of factors that enter into that, but having a robust local economy is part of it.”
Gorden said the city’s “substantial growth” in recent years means good things not only for those who live in Beachwood but also those who work there.
“That substantial growth allows us to keep taxes low for this region and allows us to provide services like police and fire that give exceptional care to not only residents but also passersby in the community,” he said.
BEACHWOOD from page 22
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Not only do you have an agent who knows your neighborhood but you have a finance manager too. My husband Jon can help you with all your financial needs when it comes to purchasing your new home!
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A greAt plAce to live, work, shop And visit
· premiere business address· impressive corporate roster
· low taxes· excellent school system
· regional arts· unparalleled services· world-class shopping
· exquisite cuisine
www.beAchwoodohio.comMayor Merle S. Gorden • Council President Mel Jacobs • Council V.P. Fred Goodman
Council: Saul Eisen • Martin S. Horwitz • Brian H. Linick • Mark Mintz • Mark Wachter
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Beachwood’s promising futureto build off impressive past
It would be easy to sit back and savor Beachwood’s success.
As mayor of Beachwood, I see a financially stable city that provides excellent municipal services. Our fire and police departments have been singled out for their high quality, and I am very anxious for our $5 million family aquatic center to open for the season.
I also see a city that is a destination for visitors and businesses. Eaton Corp., a Fortune 500 company, recently opened its 53-acre U.S. headquarters in Beachwood – just one of many new projects in our city with a total value of more than $400 million. An estimated 100,000 people visit Beachwood daily – many of them to shop in some of Northeast Ohio’s best stores or dine in some of our region’s best restaurants.
The city is a model of municipal cooperation. We have always worked closely with our highly-rated school district and our very active chamber of commerce to provide a cohesive, comprehensive approach to decision-making.
Yes, it would be easy to kick back and just enjoy the ride. But that’s not what we’re doing in Beachwood. Even though our city is in an excellent financial position, we are developing a long-term strategy to ensure that Beachwood remains strong and vibrant for decades to come.
In 2011, we commissioned a thorough study to help us determine how we could best position Beachwood for the future. We have enacted numerous recommendations from that study, such as hiring a
full-time economic director and establishing a grants program for companies that create jobs in Beachwood.
Cultivating and growing our business community generate the tax revenues that enable us to provide the excellent services we offer to our 12,000 residents and the nearly 3,000 businesses in Beachwood that employ about 25,000 people.
One significant step we are taking toward expanding Beachwood’s business community lies in the forward-thinking overhaul of Commerce Park – a 190-acre industrial/service center. Commerce Park is being upgraded to accommodate residential, retail and service-related businesses.
At a key corner of Commerce Park (Chagrin Boulevard and Green Road), three outmoded office buildings were razed and will be replaced by 348 high-end apartments. The NRP Group will soon commence construction on this $32 million project.
To better assist Beachwood’s visitors, the city and the chamber of commerce last year established the Beachwood Convention and Visitors Bureau. With our fine restaurants, shopping and hotels, Beachwood truly is a destination city for business people as well as for shoppers or visitors in search of an outstanding dining experience.
There’s a lot happening in Beachwood. We are working hard to make even more happen in the future.
Merle S. Gorden has been mayor of Beachwood since 1995.
Gorden
Watch Beachwood Mayor Merle S. Gorden talk about the city at www.cjn.org.
Beachwood relocation perfect location for Jewish Federation
ED WITTENBERGCJN Staff Reporter
It’s been almost three years since the Jewish Federa-tion of Cleveland relocated its staff of about 100 into a new facility in Beachwood, and the move has worked out well.
“It’s met all of our expectations and then some,” said Stephen H. Hoffman, president of the Federation.
After many years of being headquartered at 1750 Eu-clid Ave. in downtown Cleveland, the Federation moved into the Mandel Building at 25701 Science Park Drive in August 2010.
In 2008, when the Federation announced its inten-tion to seek a new location in Beachwood, rather than renovate the former facility in Cleveland, it raised con-cerns among those who saw the move as abandoning the city and the Jewish community’s commitment to it.
The Federation received $16 million from the Man-del family in 2009 to purchase and renovate the current facility.
The Mandel Building was renovated with sustain-able practices in mind and earned a Gold LEED certi-fication, an internationally recognized mark of excel-lence from the U.S. Green Building Council.
The Federation will hold its 109th annual meeting Sunday, April 28, in Stonehill Auditorium at the Mandel Jewish Community Center at 26001 S. Woodland Road in Beachwood. It begins with a brunch at 9:45 a.m., fol-lowed by the program at 10:15.
Sandra and Timothy F. Wuliger will receive the Charles Eisenman Award for Outstanding Community Service. Michael D. Siegal will be recognized as the Fed-eration’s outgoing board chair.
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Beachwood High’s $35 million renovation moves to home stretch
SUE HOFFMANCJN Staff Reporter
For seniors Jessie Gill, Harley Schoen and Tanner Eitman, the $35.6 million renovation at Beachwood High School has greatly enhanced the environment for academics, music, art and more.
Working on a paper in English class, Jessie, and Har-ley took a moment to say what they enjoyed most about their new surroundings.
“Everything is more up-to-date,” Jessie said. A choir member and a cellist in the school orchestra, she added, “I like the orchestra room, and the additional practice rooms are great.”
“The new classrooms are more comfortable,” Harley said.
The school’s new 1,900-square-foot visual arts room, brightly lit by a wall of large windows, received praise. “It’s much more spacious,” Tanner said, while putting the finishing touches on a still life.
While the seniors will graduate before the renovation is completed in August, they have enjoyed about 80 percent of the improvements. Many new and renovated sections of the high school were completed prior to or during the 2012-13 school year, including the new performing arts addition, about half of the humanities classroom wing, renovated science and math wing, new 21,371-square-foot auxiliary gymnasium, new mechanical and electrical systems, and whole-building air-conditioning.
The final phase includes a new library/media center, completion of the humanities wing, remodeled atrium/lobby and cafeteria, and repurposing the former north gym into the main offices and a community meeting room.
Beachwood has about 12,000 residents, according to the U.S. Census. About 10,700 are Jewish, according to the Jewish Federation of Cleveland’s 2011 population study.
Seventy-one percent of Beachwood voters approved a 2.5-mill, $30 million bond issue in May 2010 to fund renova-tions and upgrades to the 55-year-old building. From June 2010 to May 2011, design work was discussed with multiple stakeholders and completed. Bonds were sold, and bids were advertised and awarded. With its Aaa credit rating and favorable market conditions, the district was able to reduce construction and financing costs by more than $11 million from original estimates. The district also secured
CJN PHOTOS / SUE HOFFMAN
The $35.6 million renovation project at Beachwood High School is slated for completion by the time school opens in August.
Construction project highlightsCompleted•New auxiliary gymnasium, training room, locker rooms, fitness studio•New visual arts classroom•New performing arts addition for band, orchestra and choir•New English and social studies wing (partially completed)•Energy/infrastructure upgrades: new boilers, whole-building air-conditioning and electrical system•Renovated math and science wing•New permanent outdoor restroom at stadium
To be completed by August•Remaining classrooms in the new English-social studies wing•New media center, including library and computer rooms•Upgraded television studio •New cafeteria and minor, cosmetic pool renovation•Renovation of main offices, new community room and atrium/lobby
Beachwood High School seniors, front, from left, Harley Schoen and Jessie Gill, and back, James Isaacs and Kimari Ware complete an English class project in one of the new classrooms.
HIGH on page 28
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an additional $5.6 million in federal stimulus funds ear-marked for energy conservation initiatives.
Ground was broken in May 2011 and construction fol-lowed, with Turner Construction Co. serving as construc-tion manager and Burt Hill, a Stantec company, as archi-tect for the project.
Ed Klein, principal of the 550-student high school, took the helm last fall in the middle of the project. To learn the details, he met last summer with his predecessor, now as-sistant superintendent Bob Hardis, and superintendent Richard Markwardt, who are both overseeing construc-tion, “My job is to make sure everything is functioning during the school day,” Klein said.
School officials said the renovations enhance four areas: infrastructure, classrooms, athletics and performing arts.
Among the many “jewels” of the renovation is the per-forming arts suite, which places new, larger music rooms around the auditorium and within easy access of the stage, Klein said. The music rooms are now all together, and there are many more practice and ensemble rooms, he said. Previously, music classrooms were small and lo-cated in the basement below the cafeteria. When there were performances, equipment had to be carried upstairs.
“They’ve got kettle drums, a harp and other large in-struments that can now be wheeled right on stage through one set of double doors,” Klein said.
Klein pointed out the attention to detail in the renova-tions. “There’s easy access for returning band members,” he said, with the proximity of the new entrance door, uni-form room and instrument storage bins.
Areas frequently accessed by community members, such as the auditorium, will each have a dedicated entrance.
“Each entrance will be inviting (aesthetically) and allow us to maintain security in other areas of the building,” said Doug Levin, director of marketing and development.
With the renovation, each subject and program area is now centralized. “All of the sports are on one side of the building and lead to the playing fields,” Klein said. Renovations include a new auxiliary gymnasium, locker rooms, offices and training rooms. The addition is inte-grated into the south competition gym, which is receiving some smaller renovations.
The new barrel roof covering the auxiliary gym mir-rors the roof over the pool at the other end of the building, giving it “architectural symmetry,” Levin said.
Athletic facilities were expanded to handle the growth of girls’ sports and other needs, school officials said.
Among other changes, a new media center is under construction, and the former library is being repurposed as a television studio. Infrastructure has been one of the most significant renovations.
“We are aiming to earn LEED (Leadership in Energy and Environmental Design) certification when the build-ing is done because of its energy efficiency,” Hardis said. Renovation includes the heating and air conditioning and electrical systems, which dated back to the original build-ing of 1957.
The systems have been replaced with new boilers and whole-building air-conditioning, and a new electrical sys-tem that meets 21st-century technological needs.
HIGH from page 27
Sam Gross, a junior who won the state wrestling championship in 2012, stands in the new training room used primarily by the wrestling team.
David Luddington conducts the Beachwood High School band in the school’s new musical suite.
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Israeli company finds Success in BeachwoodED WITTENBERG
CJN Staff Reporter
Jim Doutt, Beachwood’s economic development di-rector, said he isn’t sure how many Israeli companies are located in the city.
“We really don’t track businesses that way,” he said. “But many companies in the community are owned and operated by members of the Jewish faith and have some connections to Israel.”
One such company is TOA Technologies, which calls itself the leading provider of field service management software. TOA stands for time of arrival.
“Their product is so unique,” Doutt said when asked why TOA is so successful.
Headquartered in the Developers Diversified Realty building at 3333 Richmond Road, TOA Technologies was co-founded in 2003 in Beachwood by Israeli natives Yuval Brisker and Irad Carmi.
Brisker, of Cleveland Heights, grew up in Tel Aviv and is the company’s CEO. Carmi, of Beachwood, grew up in Rehovot, in central Israel, and is chief technology officer.
“We chose Beachwood because Irad’s family was here,” Brisker said. “It just seemed logical to do it here; obvious-ly, it was a good choice.”
In February, TOA Technologies was named to Forbes’ annual ranking of America’s Most Promising Companies, a list of 100 privately held, high-growth companies. It was the only Ohio company to make the list.
TOA was also named in December for the third con-secutive year to the Weatherhead 100, an annual list of the fastest-growing organizations in Northeast Ohio. It was ranked 13th on the list, which is compiled by the Council of Smaller Enterprises.
“It was like winning an Oscar,” Brisker said of the Forbes honor. “We were overjoyed. That’s a pretty elite group.”
Brisker said when he and Carmi founded TOA, their ambition was to build a revolutionary company that would become one of America’s top businesses by solv-ing “an acute consumer problem.” That problem, Brisker said, is waiting for hours at home for the delivery of a product or service without knowing when it will arrive.
“The technology we developed predicts exactly when
an appointment will occur and communicates that infor-mation to customers by email, text, automated voice, the Web or Twitter,” he said. “It frees consumers from being prisoners in their own homes.”
TOA has enjoyed double-digit percentage growth “year on year,” Brisker said. It also has offices in Brazil, the United Kingdom, Germany and Australia.
“The keys to our success are innovation, perseverance and great people,” he said. “We have customers all over the world, in four continents, and we’re headed toward becom-ing the leading provider of this software in the world.”
Doutt said Beachwood has targeted Israeli companies to try to attract them to Beachwood.
“Israeli is an entrepreneurial environment,” he said. “It has a really solid track record of successful startups, and they have more companies listed on the NASDAQ than all of the European countries combined. That’s just amazing when you think of how small Israel is and its population.”
A quote from Warren Buffett, one of the world’s most successful investors, explains why many cities and states in this country seek to engage Israeli companies, Doutt said.
“In 2006, Warren Buffett said, ‘Some Americans have come to the Middle East looking for oil. We came to the
Middle East looking for brains, and we stopped at Israel.’ ”Doutt said Beachwood has had recent discussions with
Ridgeback Business Development, an international busi-ness development firm based in Israel. Marc Coles, a for-mer Beachwood resident who lives in Israel, is the firm’s president and CEO.
“In the past, the city has engaged Marc to be a Beach-wood representative to talk to companies (in Israel) that have a potential interest in relocating or expanding their operations into North America,” Doutt said. “We’re look-ing at the possibility of implementing a new effort to en-gage Israeli companies, and we’re internally having those discussions now, although no decisions have been made as to exactly what that may entail.”
Doutt said Beachwood’s cultural history makes it a logical landing point for Israeli companies looking to re-locate to North America.
“No. 1 is our Jewish heritage here, and No. 2, it’s a thriving commercial hub with a great location,” he said. “Beachwood is a small city geographically, with only 5.26 square miles, but it has nearly 3,000 businesses.”
Beachwood leaders have talked about setting up an ad-visory panel of local business people that can help the city as it focuses its efforts on Israel going forward, Doutt said.
“We have to make sure if we’re reaching out to Is-raeli companies that we have the resources available here to make that transition and expansion as easy as possible,” he said.
PHOTO / TOA TECHNOLOGIES
Yuval Brisker, left, and Irad Carmi, both natives of Israel, co-founded TOA Technologies in Beachwood in 2003. Brisker is the company’s CEO and Carmi is chief technology officer.
New visitors bureau goal – make city travel destinationKRISTEN MOTT
CJN Staff Reporter
Since it was launched on Oct. 1, 2012, the Beachwood Convention and Visitors Bureau has focused on placing Beachwood on the map as a travel destination.
Visitor bureaus are typically found in large, metro-politan cities, making the Beachwood CVB a unique ad-dition to the suburb. The primary goal of the bureau is destination marketing.
“When people come to Greater Cleveland, they may not be interested in staying downtown but still want to enjoy the amenities in the area,” said Wayne Lawrence, CVB president. “We offer an option for that.”
The CVB received funding in May 2012 from the city’s bed-tax revenue placed on hotel rooms in the city. A governing board of representatives from the public and private sector oversees its operations. The bureau offers resources to visitors regarding shopping, restau-rants, hotels, attractions and entertainment.
Lawrence said the Beachwood CVB works with Posi-
tively Cleveland, an organization that promotes Cleve-land as a destination for conventions and tourists. He and other members of the board have met with leader-ship from Positively Cleveland to discuss how to best attract more visitors to the area.
Lawrence said Beachwood appeals to “mini-conven-tions,” where there are 50 to 100 attendees. The goal is to get those attendees to stay overnight in Beachwood to explore the city. The city has already experienced a positive economic impact from the CVB, Lawrence said, adding the city has seen an increase in employ-ment and investment dollars.
Lawrence said that the board has started to talk about Beachwood in a broader sense, and hopes to make the city a community of distinction.
“This organization, along with the chamber of com-merce, is responsible for making sure that people recog-nize Beachwood as a great place to live, work, play and visit,” Lawrence said.
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Ahuja flourishing in Beachwood’s Chagrin HighlandsMICHAEL C. BUTZCJN Staff Reporter
Considered the new kid on the block only two years ago, University Hospitals Ahuja Medical Center has become a familiar – and welcome, in many way – sight to its Beachwood neighbors.
The numbers bear that out: 4,000 Beachwood residents used the facility in 2011, and in 2012, an additional 6,500 used it, said Valerie Hayden, operations director at Ahuja.
Hayden has been with Ahuja since before it opened in March 2011. As the 144-bed hospital and 53-acre campus were planned, she worked with construction crews and University Hospitals representatives to see through the vision for Ahuja.
As the $298 million project proceeded, her focus shifted to involve working with Beachwood residents.
“Having been involved from the beginning, I’ve been involved in
conversations – taking focus groups involving people in Beachwood and finding out what they wanted in their hospital,” she said.
One of the things that residents said they wanted was a hospital that’s “friendly to the
environment,” Hayden said.“We actually attained USGBC LEED
Silver certification, and that really does encompass a lot of green technology in our operating rooms, in our lighting, in our water conservation and in our extensive recycling program,” she said. “That was driven by the city and folks who really wanted to make sure that by bringing in a big hospital we weren’t polluting their water streams and having a negative impact on their
living space.”That said, in its first two years, Ahuja’s
reach has gone far past Beachwood. In terms of Ahuja patients, both
inpatient and outpatient, that meant seeing 50,000 in 2011 and 90,000 in 2012. No figures yet exist for the first months of 2013, Hayden said.
Geographically, Ahuja’s reach has strategically included northern Summit County as well as Medina County – a strategy aided by the hospital’s location in the Chagrin Highlands development near Interstate 271.
“In 2012, we focused on building in the Summit as well as the Medina areas as far as outreach goes, and it continues to be a focus of ours,” said Hayden, specifically mentioning Twinsburg, Hudson and Richfield as well as Solon in southeastern Cuyahoga County and Aurora in northwestern Portage County.
While it’s reaching out to other communities, Beachwood remains
central to the efforts at Ahuja, which employs about 800.
“Our focus (is to) not only be present in the community but involved in the community and partnering with the city of Beachwood in any way they need us,” Hayden said. “Beachwood has been so good to us, and when there’s a need identified, we want to be their first thought of who’s going to provide that service.”
While Hayden said that construction of additional buildings originally in Ahuja’s plans are on hold – “We’re continuing to maximize our (current) space before we build more” – she said that by many accounts, the hospital can thus far be considered a success.
“Both from a financial standpoint, and from the standpoint of really fulfilling all of the visions that were put on the table for what we’d provide, yes, I’d say we’ve been very successful,” Ahuja said.
Hayden
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Urban amenities, scarcity of land drive Beachwood home valuesCARLO WOLFF
CJN Staff Reporter
Quality of life, a robust tax base that doesn’t require high property taxes and scarcity of available land make Beachwood homes great values, say two Realtors who have been in the Beachwood residential business for years. They also make them difficult to get.
According to Sharon Friedman, a Realtor with Howard Hanna, the main challenge in Beachwood residential real estate is lack of inventory. And because many people are engaged in teardowns and renovations, there is a lack of new construction, she said.
“If you can buy a home – a little ranch, let’s say, for under $200,000 on a half an acre, tear it down and build a home for $700,000 or $800,000-plus – people are doing it and can get what they want,” she said.
Susan Loparo, a Realtor at RE/MAX, said the Beachwood market began to pick up about a year ago, “and over the past year it’s been really great.” Because the city is landlocked, she said, people are buying homes, “tearing them down and building new ones.” There are some lots left in the Fairwood Glen development on Fairwood Court, which she said was the last street developed in the city. “Somebody held out on the lots for a long time, and that’s the only new street to build on.”
There are actually a few more, according to a spokesperson from the Beachwood Building Department. Anita Roberts said there are 12 lots available in Fairwood Glen, three on Blossom Lane, two each on Timberlane Drive and Hurlingham Road, and one each on Woodside Lane, Edgewood Drive and in the Cranberry Court development off Richmond Road. The average size of a vacant lot is 20,000 square feet, and the price of most new construction is $300,000 to $500,000, Roberts said.
In March, the city issued a construction permit for a new home at 24810 Greenwich Lane – after an older residence was demolished. Square footage is 3,423, the estimated cost $290,100. Last spring, it issued permits for a $485,000, 4,000-square-foot home on Hurlingham; last a $325,000, 2,980-square-foot home on Fairwood Court; and a $321,000, 3,572-square-foot home on Hurlingham.
Residential activity seems more vigorous in the north side of the city between South Woodland and Cedar roads and Richmond and South Green roads, Roberts said.
“Much of Beachwood is hot,” said Friedman, after closing a sale that went from offering to deal in 24 hours. The “sweet spot” is $250,000 to $400,000, but the high end – homes selling for more than $600,000 – has been “soft,” she said. Roads like Wimbledon and Duffield, off Richmond and South Woodland roads, are desirable, as are ones within walking distance of synagogues on South Green Road. Greenlawn Avenue, Wendover Drive and Brentwood Road are particularly desirable streets with a “gross lack of inventory,” she said, noting some homes sell by word of mouth and never even get to market. The average age is 30 to 40 years, she said; newer homes, such as ones on Blossom Lane and Margot Court, are the most expensive in that area, selling for $600,000 to $2 million.
The reason Beachwood residential real estate is so robust is the city has “quality schools, top-rated in the state of Ohio; quality amenities like the Beachwood (Family) Aquatic Center on Fairmount – I call it the Six Flags of Beachwood; and lower taxes due to Beachwood Place, The Ahuja Medical Center, Science Park, Commerce Park, and a host of other developments,” Friedman said. “For
a small community, this has it all. You can be born here, you can die here, with all due respect to Menorah Park.”
“Now to buy a house in Beachwood is like it was before the market took a plunge,” said RE/MAX’s Loparo. “When they’re priced right, they sell immediately, so you have to be ready to buy a house in Beachwood. They go right away.”
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Friedman sold this Wimbledon Road home in one day last summer. Listed for $324,900, it sold for $310,000.
Loparo
Loparo said this Fairwood Glen house on Fairwood Court was custom-built last year and is occupied.
Friedman
Chamber of commerce reaches 600 membersKRISTEN MOTT
CJN Staff Reporter
For 22 years, the Beachwood Chamber of Commerce has been a leading voice for the business com-munity. As one of the largest subur-ban chambers in Northeast Ohio, it has continued to increase its mem-bership and impact over the last two decades.
The chamber focuses on interact-ing with the business community, connecting its member businesses to the community through programs, including networking events, semi-nars and luncheons.
The goal is to improve the city’s commerce by ensuring employees and visitors drive more dollars into the market.
“The more people that it can at-tract to the city of Beachwood to either work here, move their com-panies here or visit here, that trans-lates to dollars being spent here and translates to more services being created to meet the needs of people and additional income tax for the city,” said Wayne Lawrence, ex-ecutive director of the Beachwood Chamber of Commerce.
Lawrence said he measures the growth of the chamber by evaluat-
ing the number of new businesses that have moved to the area and the number of employees who have come with them. He also looks at the membership number of the cham-ber. According to Lawrence, in the past 18 months the new and return-ing membership rate has increased by 5 percent, and the chamber now includes 600 members.
“As new businesses are joining the chamber, their employees are coming to town, coming to events and spending money while they’re here,” Lawrence said. “Plus they’re doing business with each other.”
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New wellness center aims to relieve the painARLENE FINE
Special to the CJN
Shari Greenberg uttered a sigh of relief as she left the Partners to Empowerment Wellness Center in Beachwood.
“I came here this morning suffering from a pounding headache and a case of the blues,” the Shaker Heights resident said. “A therapeutic massage, a gentle yoga class and a chance to speak to a health coach put me in a whole new frame of mind. I feel like a regular on ‘Cheers’ where everyone knows my name.”
Providing therapeutic, holistic and wellness services for clients like Greenberg is what Partners to Empowerment founders Nita Leff, Carol Kwait and Tammy Moorehead envisioned.
“Our intention is to provide a full umbrella of services that address the eight dimensions of wellness – intellectual, social, spiritual, occupational, physical, fi nancial, environmental and emotional,” said Kwait. “Our Zen-like facility is much more peaceful than a sterile clinic or a jam-packed yoga studio. And all our services are offered under one roof.”
The center was a dream for Leff and Kwait, who worked at Jewish Family Service Association’s Career Center for 10 years and Cuyahoga Community College’s Women in Transition program for fi ve years.
“Based on our skills and experience we knew we could provide a nurturing and respectful environment for individuals to receive support, exchange information and gain the confi dence, insight, awareness and skills necessary to lead fulfi lled and balanced lives,” said Leff.
In the months leading up to the opening, Kwait, Leff and Moorehead combed Northeast Ohio looking for staff with expertise in massage, yoga, Reiki, mat Pilates and other fi tness services.
Leff, a psychotherapist, is a specialist in individual, couples and family counseling and career guidance, while Kwait’s focus is group work and Moorehead’s forte is holistic health counseling and corporate wellness.
“As a holistic health coach, I give people the necessary tools to live healthier, balanced lives by learning how to eat better, manage chronic conditions, boost
energy levels and make necessary lifestyle adjustments,” said Moorehead. “By setting realistic goals people can make sustainable changes and achieve the sense of well-being they deserve.”
Along with yoga classes ranging from Danyasa, slow fl ow, and Vinyasa, the center offers educational, therapeutic and supportive workshops like “Mindfulness for Teens; Focus on Quieting the Mind,” “How to Read a Nutrition
Label,” “Embracing Your Potential,” and “Relaxation and Yoga Nidra.”
Kwait leads support groups at the center that focus on self-
esteem, managing transitions, personal motivation, time management, parenting, career exploration and re-entering the workforce.
Kwait is also leading a pro bono workshop at the Friendly Inn Settlement House in Cleveland.
“I have a special interest in issues related to women’s emotional health and the impact those issues have on the entire family,” she said.
Unique shopping makes area prime destination KRISTEN MOTT
CJN Staff Reporter
Beachwood is known as a shopping destination for residents and visitors to the area. With high-end stores and unique shopping spots, Beachwood is attracting millions of people to the area every year.
Since it opened in 1978, Beachwood Place has offered upscale shopping, din-ing and entertainment. A redevelopment project in 2007 allowed for the reloca-tion and expansion of a $25 million food court, plus the opening of new retailers
exclusive to the Cleveland market.“We offer the best in terms of fi rst-to-
market retailers and unique fashion,” said Heidi Yanok, the senior marketing manager for Beachwood Place.
These fi rst-to-market retailers include Nordstrom and Saks Fifth Avenue, which operate their only Cleveland-area stores at Beachwood Place. Nordstrom serves as the area’s highest-volume department store.
With more than 120 stores, Beachwood Place is constantly adding new retailers to appeal to its clientele base. In the past
year, popular retailers in-cluding Sperry Top-Sider, Athleta, Madewell, See’s Candies and Microsoft have opened doors to the public. Michael Kors will make its debut at Beachwood Place in a few months.
Yanok said at the mo-ment there are no plans for Beachwood Place to expand, but she is always looking for new ways to grow and change.
PHOTO / ARLENE FINE
Nita Leff, from left, Vicki Ellis and Carol Kwait are founders at the Partners to Empowerment Wellness Center.
WHAT: Partners to Empowerment Wellness CenterWHERE: 3681 S. Green Road, Suite 406, BeachwoodINFO: 216-591-1908 or [email protected]
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Beachwood rabbis explain what makes their synagogues specialBeachwood has a
good mix of Orthodox, Conservative and Reform synagogues. Rabbis from the eight synagogues in the city were asked, “What is your synagogue known for, and what makes it special?”
The Beachwood Kehilla, an Orthodox synagogue at 25400
Fairmount Blvd., is best known for its welcoming and warmth, Rabbi David Zlatin said.
“It is a small, friendly, relatively new community where the members are encouraged to grow in knowledge, observance and participation along a non-judgmental path that is unique to each individual,” Zlatin said. “Our families and individuals come from a cross section of the entire spectrum of Jewish Cleveland.”
Green Road Synagogue, also Orthodox, at 2437 S. Green Road, is known for its “wonderful, warm atmosphere and its dynamic programming,” Rabbi Binyamin Blau said.
“Built by survivors, we are a shul that is rooted in the past, vibrant and vital in the present, and constantly building toward the future,” Blau said.
Chabad Synagogue-Waxman Chabad Center, an Orthodox synagogue at 2479 S. Green Road, is known for its outreach and openness, Rabbi Leibel Alevsky said.
“Everyone is welcome,” Alevsky said. “It’s a very young congregation – the majority are under 40 – and it’s very much a family atmosphere. Everyone who joins us becomes a member of the family, not just a synagogue attendee.”
Young Israel of Greater Cleveland, at 2463 S. Green Road, is an Orthodox congregation affi liated with the National Council of Young Israel.
“Our members are unifi ed in their love of Torah and Eretz Yisrael,” Rabbi Naphtali Burnstein said. “Emphasis on total family involvement is evidenced by teen opportunities to lead services, structured child care during services, adult classes and social programming.”
Congregation Shaarey Tikvah, a Conservative synagogue at 26811 Fairmount
Blvd., is home to such fun events as Kosher Taste of Cleveland and Rockin’ Chanukah, Rabbi David Kosak said.
“Engaging, informal and energetic religious services with a high level of lay participation refl ect Congregation Shaarey Tikvah’s warm and open community,” Kosak said. “CST offers thought-provoking, intergenerational education and social action programs, including the Face to Face Holocaust program.”
The core value of Anshe Chesed Fairmount Temple, a Reform synagogue at 23737 Fairmount Blvd., is that each life is worth the life of the whole world, Senior Rabbi Robert Nosanchuk said.
“Each of us can make a difference,” Nosanchuk said. “We are known for opportunities to support others in times of need, our active response to issues of justice and for meaningful, interactive learning and worship for all.”
Suburban Temple-Kol Ami, a Reform synagogue at 22401 Chagrin Blvd., is known as a place “where you can truly be you,” Rabbi Allison Vann said.
“It’s a place where your journey is honored and cherished, a place where Judaism is relevant, creative and accessible,” Vann said.
The Temple-Tifereth Israel, a Reform synagogue at 26000 Shaker Blvd. that also has a location in University Circle in Cleveland, is “a warm, welcoming synagogue family where each person matters,” Senior Rabbi Richard A. Block said.
“We cherish our rich history and traditions and foster a dynamic culture of imagination and innovation,” Block said. “Members of all ages fi nd meaning and inspiration by developing enduring personal connections with each other, Torah, God, the state of Israel and the Jewish people, and through acts of justice and compassion.”
STUDENT RABBI MOVES ON: Scott Fox, student rabbi at Anshe Chesed Fairmount Temple the past two years, will celebrate his ordination Sunday, May 5, at Hebrew Union College-Jewish Institute of Religion in New York.
Fox, who has traveled to Beachwood about once a month in this role, said it has been “an amazing experience.”
“Fairmount is an exceptional
community,” he said. “There are people of all ages involved, and the community is vibrant and active. It’s a remarkable place.”
Fox, 27, said his favorite aspect of the job has been working with all of the different groups and ages at the synagogue.
“The clergy team at Fairmount is second to none,” he said. “I have worked closely with Rabbi (Robert) Nosanchuk, Cantor (Sarah) Sager and Rabbi (Joshua) Caruso and have learned more
from them than I will ever be able to say. They are each a master in their work and exceptional leaders of the Jewish community and deep genuine people – my role models for my rabbinate.”
Fox, who grew up in San Diego and lives in Brooklyn, N.Y., has been named Reform rabbi serving the Hillel for Cornell University in Itha ca, N.Y. He starts his new position in mid-July.
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Featuring Artworks of Israeli Artists:
Opening Reception:Saturday, May 4, 4:00pm – 8:00pm
Show continues through June 15th, 2013
Celebrating Israel’s 65th Anniversary
Opus Gallery“MAY SHOW”
presents:
27629 Chagrin Blvd., Woodmere, Ohio 44122 | www.opus-gallery.com
More about Beachwood at www.cjn.org• University Hospitals rehabilitation hospital opens• Seniors benefi t from various services
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Beachwood presents art exhibit and musicalThe arts are
fl ourishing in the Beachwood School District. The district’s art exhibit, featuring the works of students from kindergarten through 12th grade, can be
viewed through Sunday, May 19 at the Beachwood Community Center at 25225 Fairmount Blvd. Hours are 10 a.m. to 4 p.m. weekdays, 10 a.m. to 3 pm. Saturdays and 10 a.m. to 1 p.m. Sundays. The Beachwood Arts Council presents the exhibit.
The Beachwood High School drama club is presenting “Rent,” the “school edition,” at 8 p.m. Friday, April 26 and Saturday, April 27, and 2 pm. Sunday, April 28 at the high school. Tickets are $10. Cast members include Kyle Cohen as Mark, Matthew McGarry as Roger, Josh Hammer as Collins, Michaela Miller as Bennie, Tamarea Townes as Joanne, Enrique Caraballo as Angel, Wendy Pineda-Gonzalez as Mimi and Jessica Gill as Maureen.
MAZEL TOV: Beachwood High School senior Hannah Rubenstein won the Ohio High School Athletic Association’s Prescription for Prevention contest for her infographic on the dangers of prescription drug abuse. Hannah will receive a $500 toward higher education.
Beachwood High School’s “The Beachcomber” student newspaper staff earned a fi rst-place rating from the Ohio Scholastic Media Association. Writers and designers won 26 awards, including six superior and 11 excellent ratings. The awards were announced at the OSMA conference, April 5-6, at Kent State University. English teacher Josh Davis serves as the newspaper’s adviser. Students with top ratings included Cathy Perloff, Grant Gravagna, Jessica Gill, Emily Topilow, Susan Eiben, Christina Phelps, Ali Pinhasi, Emily Topilow, Erlein Tacastacas and SriVidya Uppalapati.
BBG FUNDRAISER: Star of David B’nai Brith Girls of BBYO Ohio Northern Region is helping to make a wish come true for a child with a life-threatening medical condition. The chapter, which includes girls from Cleveland’s eastern suburbs, presented a check for $1,900 on April 6 to Kim Sazima, development associate for Make-A-Wish Foundation. Money was raised through the chapter’s Star Formal, which brings together Jewish teens throughout northern Ohio.
“The caring young women of Star proved that you are never too young to be a fairy godmother,” said Solon High School freshman Marcie Rotblatt, the chapter’s vice
president of Judaism, community service, and social action.
HILLEL AWARD: Evan Gildenblatt, a graduating senior at Kent State University and executive director of KSU’s undergraduate student government, is one of fi ve students worldwide to win the 2012 Philip H. and Susan Rudd Cohen Student Exemplar of Excellence award from Hillel: The Foundation for Jewish Campus Life.
Gildenblatt, a Cincinnati native, has served as a Hillel at Kent State
leader and advocate for students. [email protected]
Sue Hoffman
CLASS NOTES
PHOTO / YAVNE HIGH SCHOOL
School Choice supportersStudents at Hebrew Academy of Cleveland’s Beatrice Stone Yavne High School in Beachwood visit the Ohio Statehouse in Columbus for a School Choice rally, tour, and meetings with Ohio House Minority Leader Armond Budish, D-Beachwood and state Sen. Nina Turner, D-Cleveland.
PHOTO / MARLENE WHITMAN
Award-winning artistJack Whitman, a third-grader at Arthur Road School in Solon, is shown with his winning artwork, which qualifi ed him to participate in the welcoming ceremonies April 21 at EarthFest 2013 at the Cuyahoga County Fairgrounds. Jack won in the kindergarten-through-third-grade category for showing how to use solar and wind energy.
PHOTO / YABI NURSERY AND CHILD CARE
‘Kotel’ prayersYabi Nursery and Child Care students and quadruplet members, from left, Benji and Shushi Zigdon, age 4, pray by their class’s “Kotel,” which students painted.
PHOTO / THE AGNON SCHOOL
Showing support for IsraelAgnon School sixth-graders, from left, Lauren Jacobs, Eliza Heller and Samantha Raiffe, don Israeli fl ags to celebrate Yom Ha’atzmaut.
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