living in a connected, collaborative but “dis-integrated” society - simone cicero keynote...
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Living in a Connected, Collaborative but “Dis-integrated” Society
Simone Cicero @meedabyte
#OsForum
May 18 2015 – Paris - OuiShare Forum #1 Leveraging Digital Transformation:
Cultivating Collaboration & Thinking as a Platform
Technology PR
ICE
A digital infrastructure: •From 100K€/month (in early 2000) •To 1000€ month (at today)
Illustration: Simon Wardley – blog.gardeviance.org
Increasing competition in demand and supply
EVOLUTION
Agile, nimble, unpredictable, fast to adapt, customer
driven, intangible…
Industrialized, efficient, predictable, structured, …
Climate change • impacting consumer behavior • growing potential impact on value chains (eg: logistics, local production, local jobs)
Urbanization • 54% of world’s population lives in cities •1.5 million more every week • 2.5 billion people expected to be added to the urban population by 2050
Millennials • Peak home buying age shifting from 25 to 45 • Median marriage age shifting from 23 to 30 • 60% choose renting vs buying • 90% buys online and counts on peer reviews
3rd Digital Age is Personal • customer expects the brand being able to predict her own needs and help her achieve objectives • they want products and services that can be self designed and tailored • feel special/unique/tribe/niche
CONSUMPTION
redistribution local food systems product-service on-demand services
3rd Digital Age • customer expects the brand being able to predict her own needs and help her achieve objectives • they want products and services that can be self designed and tailored • feel special/unique/tribe/niche
A first collision between digital disruption and user habits change:
Collaborative Consumption AKA Sharing Economy
CONSUMPTION
redistribution local food systems product-service on-demand services
3rd Digital Age • customer expects the brand being able to predict her own needs and help her achieve objectives • they want products and services that can be self designed and tailored • feel special/unique/tribe/niche
CONSUMPTION
redistribution local food systems product-service on-demand services
COLLABORATIVE ECONOMY FRAMEWORK V0.1
LEARNING
p2p learning open courses & moocs
PRODUCTION
co-design / co-innovation digital peer production distributed fabrication (makers)
FINANCE
p2p funding p2p payments p2p insurance compl. currencies
GOVERNANCE SWARM
participatory organizations participatory government blockchain / DAO
From Linear (industrial) The Factory Model
Concentration of the means of
production Mass Market Mass Labour
Means of production are controlled by the firm Society is not part of the picture Producers ≠ Consumers
To Networked (post industrial) The Platform Model
Platform Enable Mass Participation
Means of production are in the hands of users Market and Society are the same thing Producer = Consumer
Study: Gafanomics Three key concepts
• Make 100x better not just better UX • Foster value creation over revenues • Do away with core business
Study: Open Matters 4 business models in history •Asset Builders: build, develop, and lease physical assets •Service Providers: provide services to customers in form of billable hours •Technology Creators: develop and sell intellectual property
•Network Orchestrators: create a network of peers in which the participants interact and share in the value creation.
“The people formerly called consumers are now funders, producers, sellers and distributors.”
Jeremiah Owyang
"The reason Uber could be expensive is because you're not just paying for the car — you're paying for the dude in the car”
Travis Kalanick – CEO, Uber
“…all of these amazing digital technologies are coming together to create a world of mounting performance pressure.”
John Hagel III
Key Takeouts to be ready for the day:
- Digital revolution enabled networked business models to win (post industrial)
- This is not happening in a void: society is facing key challenges, from impact to inclusion
- Future Proofing means designing resilient, businesses that empowers peers and communities and is aware of the impact on all stakeholders