trust systems for digital consumers in the collaborative economy francesca pick @francesca_sp...
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Trust Systems for Digital Consumers in the Collaborative Economy
Francesca Pick @francesca_spOuiShare Global & Germany
ConnectorOuiShare Fest Co-Chair
Building trust online: E-Commerce
5-star ratings
Verified website
s
Identity verifi-cations
Phone Number
Home Address
Building trust online: Peer-to-peer marketplaces
Specialty insuranc
e
Real person identity verifi-cation
Social Media
Connect Buttons
Airbnb Verified ID
Portable Trust Badge
Trust portability: Is trust universal accross different types of marketplaces and platforms?
Online Identity: can the consumer stay anonymus without being at a large disadvantage?
Privacy & Data security: who is collecting all the data? How will it be used? Can the „third party trust service“ be trusted?
Control vs. Trust: Do these trust mechanisms foster control, rather than trust?
Challenges for building trust online