livestock marketing allah dad khan
TRANSCRIPT
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Livestock Marketing
By
Mr Allah Dad Khan
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Livestock Marketing
Every operation should develop a marketing plan.
To develop a marketing plan, producers must answer the 3 W’s What? Where? When?
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What?What product is being produced?
Market animals Size, weight, sex, breed
Replacement animals Age, open or bred, breed, sex
Niche markets All natural, organic, etc.
Knowing what product is going to be sold helps determine an operations market potential.
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Where? Off of the farm
No commission or transportation costs Need to know current market situation Weight?
Auction Barn Easiest No problems collecting money May not receive complete worth of livestock
Cooperatives Able to group like kind and weight Usually receive higher prices Must of right kind and type to participate
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Livestock Marketing Channels
Producer
Consumer
Trader/Middleman
Processors
Purveyors
Cooperatives
Food Service
Retail
Local MarketRegional Market
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When?
Most livestock prices have a seasonal pattern. Prices are higher and lower than average for
certain types and weight groups during certain times of the year.
These changes are generally caused by: Increased demand
Holidays Summer BBQ season
Decreased supply Production cycles
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Risk ManagementThe use of different management techniques
in order to reduce the amount of risk.Types of Risk
ProductionThe uncertainty of weather, disease, insects, weeds and infertile breeding stock.
PriceFluctuations in price due to unforeseen events.
FinancialUncertainty of operations ability to pay off debts, future interest rates, future borrowing ability and needs, and etc.
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Risk Management ToolsProduction Risk
Keep up to date on the latest production practices and never be afraid to seek more information
Advanced input pricing (Booking ahead)Price Risk
Futures contracts and options Forward pricing contracts
Financial Risk Keep good records Keep up to date on all financial statements and
reports
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Value Added Opportunities
PreconditioningCooperative marketing/purchasingRetained ownership through custom feedingStrategic alliancesNiche Markets
OrganicNatural
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Summary
Every livestock operation needs to develop a marketing plan.
Remember the 3 W’sWhatWhereWhen
There are risk management tools available.Be sure to investigate value added
opportunities.
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