7/27/2019 Liverpool Introduction to Sponsorship 18 Nov 2013 - Revised

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Introduction to Sponsorship SeminarMonday 18 November 2013 1.00pm - 5.00pmThe Bluecoat, School Lane, Liverpool L1 3BX

The half day seminar provides an overview of sponsorship and ways of working withbusiness. It is suitable for fundraisers new to sponsorship or wishing to brush up theirknowledge as well as staff and board members from arts organisations or museumslooking to diversify their funding or artists interested in making links with the corporatesector. The Sponsorship Seminar is designed not only to raise understanding of artssponsorship, but also to give practical guidance on how to secure it.

The session is interactive with questions welcomed and opportunities to share learningacross the group. There will be exercises to put learning into practice and every delegatereceives a workbook to be filled in during the session to help build a strategy for engagingwith business after the session.

The session is presented by Adam Lopardo and Ellie Turner of The Sponsors Club, part ofthe Community Foundation Tyne & Wear and Northumberland based in Newcastle uponTyne, who have a wealth of experience in fundraising, strategy development, privateinvestment, philanthropy and sponsorship.

Culture Liverpools Fit for the Future Programme is supporting this seminar for arts

organisations and artists based on Merseyside. Culture Liverpool hopes this training willhelp participants to develop their understanding of sponsorship and grow income from thecorporate sector.

The seminar will include:

What sponsorship is and examples of how businesses engage with the arts

Why businesses partner with the arts and cultural sector and how they use thosepartnerships

Obtaining and developing sponsorship

Assessing your project/organisation and its needs

Developing packages for sponsorship Researching and selecting potential partners

Making a successful approach

Writing a proposal - including pricing it

Developing good sponsor care

Dealing with No

Please use the attached booking form. Places cost 60.00 plus VAT.Thanks to support from Culture Liverpool a reduced rate of 30 plus VAT is

available for artists and organisations on Merseyside with turnover below 100,000.

Places are limited with a maximum of two per organisation move quickly to secureyours before the closing date of 8.11.13