LIVERPOOL HOTELS UPDATE October 2014

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Foreword Welcome to the latest edition of the Liverpool Hotels Update. Since 2004 this document has been published jointly between Liverpool City Council and the Local Enterprise Partnership around twice a year. It contains detailed information about the range and location of hotels which have been completed, are currently under construction, or are in the pipeline both within the City Centre and outside it. It also looks at hotel performance in the City Centre. We hope that the data included in the schedules will be useful to individuals and organisations involved in hotel provision. Should you have any queries, require further information, or have comments on the content of the schedules, please contact: (Inward investment queries): Jenny Douglas, Head of Investment, Liverpool Vision, 10th Floor, The Capital, Old Hall Street, Liverpool L3 9PP Tel: 0151 600 2926 Email: jdouglas@liverpoolvision.co.uk Website: www.liverpoolvision.co.uk (Planning & Development queries): Mark Kitts, Assistant Director Regeneration Development Planning and Housing, Liverpool City Council, Municipal Buildings, Dale Street, Liverpool l2 2DH Tel: 0151 233 4202 Email: mark.kitts@liverpool.gov.uk Website: www.liverpool.gov.uk (Hotel sector performance queries): Peter Sandman, Head of Visitor Economy Development, Liverpool City Region LEP, 12 Princes Parade, Liverpool L3 1BG Tel: 0151 237 3916 Email: peter.sandman@liverpoollep.org Website: www.Visitliverpool.biz Cover photos: Titanic Hotel, Stanley Dock Photo opposite: Malmaison Hotel, Princes Dock

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ROOM RATES RISE AND WEEKDAY OCCUPANCY LIFT WELCOMED BY CITY HOTELIERS

Liverpool’s hotel industry continues to show impressive growth, with visitor numbers and beds sold during the first half of 2014 having broken records yet again. According to figures supplied by Liverpool LEP based on occupancy figures provided by STR Global, more visitors are staying in the city then ever before with 907,655 rooms sold in the first seven months of 2014, some 21% higher than over the same period in 2013. So far, each month of this year has seen previous records broken for numbers of rooms sold – with July 2014 achieving the latest record of 157,516. More encouragingly, average weekday occupancy – a traditionally difficult sector for Liverpool – has seen an increase between January and July from 66.9% to 71.6% over the same period in 2013. June and July were exceptionally impressive, hitting 83.5% and 81.8% respectively. Although this is partly down to the success of the BT Convention Centre attracting nationally significant conferences, Liverpool is also developing as a mid-week tourist destination, particularly supported by the popularity of discounted deal-of-the-day websites such as Groupon and Wowcher. Weekend occupancy continues to perform well, maintaining a healthy average between January and July of 85.8%, up from 83.9% over the same period in 2013.

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Back in 2012, at the height of the recession, Liverpool’s hoteliers were more concerned with decreasing room rates and revenues. 2014 has seen average room rates and RevPar steadily climbing back to pre-recession levels. Both rates have risen, with average RevPar in particular having risen from £44.11 in the first half of 2013 to £49.77 in 2014. Weekend RevPar rose the fastest, up from £63.33 to £72.33. The month of April 2014 was the most profitable, with weekend RevPar topping £92.94, the highest since this started being measured in April 2012. Even July 2014, with its record 157,516 rooms sold saw weekend RevPar at £85.44 compared to just £63.45 in July 2013. This was the second highest UK Rev PAR growth in July, up by almost 40% and driven by a 25% rates leap. Only Glasgow saw a larger increase as it benefitted from the Commonwealth Games Monthly hotel figures for Liverpool are published at www.VisitLiverpool.biz.

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The IFB and WWI commemorative Giants, plus the sunny summer weather, have all benefited the city’s hotels sector in the year to August, with Liverpool experiencing significantly higher occupancy levels than last year.

Martin Heath, Senior Partner at PriceWaterhouseCoopers’ Liverpool office

FIGURE 1: Rooms Sold in Liverpool City Centre Hotels, Jan 2012 – Aug 2014 Sou ce: Based on figures supplied by Liverpool LEP based on occupancy figures provided by STR Global REP BLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WR TEN PERMISSION IS STRICTLY PROHIBITED

2014 at a glance:

£ £62.2 million invested in hotels

3 new hotels opened

250 hotel jobs created

349 new bedrooms created

907,655 rooms sold (Jan-Jul) (up from 749,503 = 21.1% more than Jan-Jul 2013)

%

78,730

87,285

97,487

75,392

95,308

99,785

Average occupancy 74.1% (up from 70.2% in Jan-Jul 2013)

◙ Weekend occupancy 85.8% (up from 83.9% in Jan-Jul 2013)

◙ Weekday occupancy 71.6% (up from 66.9% in Jan-Jul 2013)

£ Average Room Rate £66.63 (up from £62.5 in Jan-Jul 2013)

◙ Average RevPar £49.77 (up from £44.11 in Jan-Jul 2013)

◙ Weekend Average RevPar £72.33 (up from £63.33 in Jan-Jul 2013)

All hotel performance data © STR Global not to be re-used without written permission

Still on site:

£65million currently being invested in 6 hotels with 467 bedrooms and creating 150 jobs.

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102,679

102,437

105,563

103,688

105,507

114,362

109,803

84,085

107,807

114,041

119,594

116,969

120,391

120,231

114,812

124,053

115,120

103,217

91,334

112,012

126,192

136,417

157,516

136,948

147,236

- 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2012 2013 2014

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CITY CENTRE HOTELS FIGURE 2: Three new hotels have opened in the city centre since the start of this year, bringing 333 new bedrooms between them. These are the Titanic Hotel, 30 James Street – Home of the Titanic, and Aloft Liverpool (the first Aloft to open outside London and yet another example of major brands choosing Liverpool as their first venture outside of the capital city).

Liverpool City Centre hotel rooms by type, as at 31 October 2014 See Figs 3, 6 and 7 for breakdown by type. Note: this chart only shows existing hotels. New hotels will be added in upon completion at next issue

218 (3.3%) At the same time, The Printworks Hotel on Renshaw Street has added a further 6 pod-bedrooms on top of the 10 created at the end of 2013, bringing the budget hotel’s total to 31.

584 (9.0%) 1,412

(21.7%) 363 (5.6%)

There are now 54 hotels operating in the City Centre, providing a combined total of 5,715 rooms, with a further 5 hotels (433 bedrooms) currently on site. These include:

182 (2.8%)

172 (2.6%)

• the Pullman Hotel on top of the new Exhibition Centre which will bring 216 four star bedrooms;

623 (9.6%)

• the Britannia Building in Fenwick Street that will deliver 21 budget bedrooms towards the end of the year;

1,005 1,672 (25.7%) (15.4%)

• a further 99 budget bedrooms in a new Tune Hotel which recently commenced in former offices on Castle Street;

286 (4.4%)

4 star Budget boutique • a new apart-hotel by Epic Hotels at 75 Duke Street which will open in January 2015. Boutique Guest houses

3 star Apart-hotels Serviced apartments Upper tier budget

05 Other accommodation types Budget

FIGURE 3: Hotel/Apart-Hotel Provision in the City Centre as at 31 October 2014

EXISTING HOTELS 

Hotel  Standard  Rooms 

Crowne Plaza  4 star  159 

Hard Days Night  4 star  110 

Hilton, Canning Place  4 star  215 

Marriott, Queen Square  4 star  146 

Novotel  4 star  209 

Radisson SAS  4 star  194 

Thistle  4 star  226 

“Titanic Hotel Liverpool”, North Warehouse, Stanley Dock 

4 star  153 

TOTAL 4 STAR:  8 hotels  1,412 

“Aloft Liverpool”, North John Street  Boutique  116 

62 Castle Street   Boutique   20 

Hope Street   Boutique  82 

Hotel Indigo, Rumford Pl/Chapel St  Boutique  151 

Liverpool Racquet Club  Boutique  8 

30 James Street  Boutique  64 

Malmaison  Boutique  131 

Parr Street  Boutique  12 

Sir Thomas  Boutique  39 

TOTAL BOUTIQUE:  9 hotels  623 

Britannia Adelphi  3 star  402 

Holiday Inn, Lime Street  3 star  139 

Jury’s Inn  3 star  310 

Liner at Liverpool  3 star  154 

TOTAL 3 STAR:  4 hotels  1,005 

Express by Holiday Inn, Albert Dock  Upper‐tier budget  135 

Hampton by Hilton, Kings Dock Mill  Upper‐tier budget  151 

TOTAL UPPER TIER BUDGET:  2 hotels  286 

Campanile  Budget  100 

Dolby  Budget  65 

Days Inn Liverpool, James Street  Budget  155 

Formule 1  Budget (Economy)  87 

Ibis (Dale Street)  Budget  122 

Ibis (Wapping)  Budget  127 

The Podworks  Budget  19 

Premier Travel Inn Albert Dock  Budget  186 

Premier Inn City Centre (Vernon St)  Budget  165 

Premier Inn, Hanover Street  Budget  183 

Travelodge, Exchange Street East  Budget  125 

Travelodge Liverpool Central  Budget  105 

Travelodge, Strand St/Red Cross St  Budget  141 

Z Hotel, State House, Dale Street  Budget  92 

TOTAL BUDGET:  14 hotels  1,672 

Printworks, Renshaw Street  Budget (Boutique)  31 

The Nadler, Seel Street  Budget (Boutique)   106 

Heywood House Hotel  Budget (Boutique)  35 

TOTAL BUDGET (BOUTIQUE):  3 hotels  172 

EXISTING HOTELS (continued) 

Hotel  Standard  Rooms 

Feathers  4 star guest accomm  66 

Roscoe House by Urban Chic  4 star guest accomm  15 

Aachen  3 star guest accomm  17 

The Liverpool Inn  3 star guest accomm  15 

Lord Nelson  2 star guest accomm  27 

Hanover  2 star guest accomm  27 

Belvedere  n/a  8 

Blackburne Arms  n/a  7 

TOTAL GUEST HOUSES: 

8 guest houses  182 

Adagio, Central Village  Apart‐Hotel  129 

Epic Apart‐Hotel, Seel Street  Apart‐Hotel  14 

Posh Pads at the Casartelli  Apart‐Hotel  31 

The Richmond, Hatton Garden  Apart‐Hotel  51 

Signature Hotel, Stanley Street  Apart‐Hotel  6 

Staybridge Suites  Apart‐Hotel  132 

TOTAL APART‐HOTELS: 

6 Apart‐Hotels  363 

     

OVERALL CURRENT TOTAL:  54 Hotels/Guest Houses/Apart‐Hotels 

5,715 

     

HOTELS CURRENTLY ON SITE 

Hotel  Standard  Rooms 

Pullman Hotel, Kings Waterfront 

4 star  216 

DoubleTree, Dale Street  Boutique  86 

Britannia Buildings, Fenwick St  Budget  21 

“Tune Hotel”, 3‐19 Castle St  Budget  100 

75 Duke Street  Apart‐Hotel  11 

TOTAL HOTELS ON SITE:  5 hotels  434 

FIGURE 4: Liverpool City-wide Hotels – number of new bedrooms/bedspaces completed since 2008 or under construction

599

458

296

233

122

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200

300

400

500

600

700

2008 2009 2010 2011 2012

CITY CENTRE COMPLETED OUTSIDE CITY CENTRE COMPLETED

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306

2013 2015

21

OUTSIDE CITY CENTRE UNDER CONSTRUCTION 

2014

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SCHEME: “Aloft Hotel”, 1 North John Street

COST: £18 million

ROOMS: 116 suites

STANDARD: Boutique

OPERATOR: Starwood Hotels

OPENED: October 2014

CITY CENTRE HOTELS/BEDROOMS COMPLETED DURING 2014:

SCHEME: “Titanic Hotel Liverpool” & Conference Centre, Stanley Dock

COST: £36 million

ROOMS: 153

STANDARD: 4 star

OPERATOR: Harcourt

OPENED: June 2014

SCHEME: “30 James Street – Home of the Titanic”

COST: £7.2 million

ROOMS: 64

STANDARD: Boutique

OPERATOR: Epic Liverpool Ltd

OPENED: Summer 2014

SCHEME: “The Printworks Hotel”, Renshaw Street

COST: £1 million

ROOMS: 16 rooms/pods added to the existing 15

STANDARD: Budget Boutique

OPERATOR: Printworks

COMPLETED: July 2014

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CITY CENTRE HOTELS CURRENTLY ON SITE (at October 2014):

SCHEME: “DoubleTree by Hilton”, Dale Street/Sir Thomas Street

COST: £25 million

ROOMS: 86

STANDARD: Boutique

OPERATOR: DoubleTree by Hilton

ESTIMATED OPENING: Spring 2015

SCHEME: “Pullman Hotel”, Exhibition Centre Liverpool, Kings Waterfront

COST: £26 million

ROOMS: 216

STANDARD: 4 star

OPERATOR: Pullman

ESTIMATED OPENING: Summer 2015

SCHEME: Britannia Buildings, 36-54 Fenwick Street

COST: £0.25 million

ROOMS: 21

STANDARD: Budget

OPERATOR: Private operator

ESTIMATED OPENING: December 2014

SCHEME: “75 Duke Street”

COST: £1 million

ROOMS: 11 suites

STANDARD: Apart-Hotel

OPERATOR: Epic Liverpool Ltd

SCHEME: “Tune Hotel”, Castle Street

COST: £4 million

ROOMS: 99

STANDARD: Guest Hotel

OPERATOR: Tune Hotels

ESTIMATED OPENING: January 2015 ESTIMATED OPENING: July 2015

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SERVICED APARTMENTS Current City Centre Hotels Proposals.

HOTELS CURRENTLY PROPOSED (WITH NAMED OPERATOR) 

Hotel  Target Standard  Rooms 

   None  

HOTELS CURRENTLY PROPOSED (WITHOUT NAMED OPERATOR) 

Hotel  Target Standard  Rooms 

Martins Building   5 star  138 

Kings Dock Mill – Phase 2   3 or 4 star  180 

Cains Brewery Village  Boutique  100 

Union House   Boutique  30 

5‐7 Bridgewater Street  Apart‐hotel  58 

Southern Warehouse, Stanley Dock  Apart‐hotel  128 

George Henry Lee Bdg, Church Street  Apart‐hotel  114 

Southern Warehouse, Stanley Dock  4 star  128 

1 Renshaw Street  not stated  20 

Gostins Building, Hanover Street  Not stated  146 

Former Trade Union & Employment Resource Centre, Hardman Street 

Not stated  Not stated 

FIGURE 6: Serviced Apartments

EXISTING SERVICED APARTMENTS 

  Operator  Units 

Archers Serviced Apartments, Royal Quay  Archers  4 

Base Serviced Apartments – Duke Street (Hudson Gardens/ Manhattan Place) 

Base  19 

Base Serviced Apartments – The Docks (Royal Quay) 

Base  5 

Base Serviced Apartments – Sir Thomas Street 

Base  4 

Base Serviced Apartments  – Cumberland Street 

Base  6 

Base Serviced Apartments – Spectrum  (Duke Street) 

Base  27 

The Block, Keel Wharf  Not disclosed  96 

Bridgestreet at Liverpool ONE  Bridge Street  77 

Bridpoint, Bridport Street  YourCityBase  27 

Epic Serviced Apartments, Duke Street  Epic  4 

Venmores  47 Hilton Apartments, Hilton Hotel 

L3 Living  10 L3 Living @ The Albany 

L3 Living @ Merchant Quarters  L3 Living  40 

StayCity ‐ Lever Court , Duke Street  StayLiverpool  56 

StayCity ‐ Mount Pleasant Apartments  StayLiverpool  41 

Premier Apartments, Eden Square  Premier Apartments 

61 

The Printworks, Suffolk Street  City Pads  15 

The Printworks 2 (Dakota Building)  City Pads  21 

The Reach, Leeds Street  Various  5 

Signature Living, Victoria Street  Signature Living  12 

Signature Living, Button Street  Signature Living  2 

Trafalgar Warehouse Apartments, Lord Nelson Street 

Trafalgar Warehouse Apartments 

2 

The Vault, Bold Street  Signature Living  3 

TOTAL SERVICED APARTMENTS:  23 complexes  584      

     

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OTHER ACCOMMODATION TYPES

FIGURE 7: Other Accommodation Types in Liverpool City Centre

Liverpool has a long reputataion not only for being a welcoming city, but also a fun and funky city that appeals to all tastes. Hotel  Rooms 

EXISTING  In addition to the various hostels that offer bedspaces at remarkably cheap rates, since 2012 the city’s Albert Dock has been home to three unique “hotels”, the “Yellow Submarine” (after the famous Beatles inspired vessel of the same name ), the “Joker Boat” (themed on Batman’s arch-nemesis The Joker from the film series) and “The Titanic”, a movie-inspired creation. The three venues remain a popular addition to the city’s hotel accommodation offer.

The Joker Boat, Salthouse Dock  2 

Yellow Submarine, Salthouse Dock  3 

Titanic, Salthouse Dock  5 

Embassie Hostel, Falkner Square (Hostel)  6 

Hatters (Hostel), 56‐60 Mount Pleasant  72 

International Inn, South Hunter Street (Hostel)  23  Royal Chambers Liverpool, 29 Prescot Street (Hostel)  28 Outside of the City Centre, it is recognised that the local visitor economy is supported by the Bed & Breakfast industry. Liverpool has several B&Bs, with planning permission recently having been submitted for a new one in Anfield, close to Liverpool’s football stadium where there is already a significant cluster according to TripAdvisor.com. In locations such as North Liverpool, Bed & Breakfasts have the opportunity to be the pioneers in supporting local tourism in neighbourhoods where traditional hotel operators may not yet be ready to commit to. The City is keen to support the development of good quality Bed & Breakfast accommodation outside the City Centre.

Hoax Hostel, Stanley Street (Hostel)  52 

YHA Hostel, Tabley Street (Hostel)  27 

TOTAL NOVELTY, HOSTELS & SELF CATERING BEDROOMS

218 

 

PROPOSED 

“The Planet” Light Vessel             

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The number of hotels in the city has increased over the years and Liverpool now offers a diverse range of accomm-odation to suit all and all budgets. Hoteliers remain very positive about the city as a destination and its on-going success as a leading tourist destination.

Helen Roberts, General Manager of Holiday Inn Express in Albert Dock

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THE POWER OF REPUTATION Whilst major UK cities including Manchester, Birmingham and Leeds have seen growing numbers of holiday visits between 2008 and 2013, according to recently published VisitEngland tourism figures, it is Liverpool which is leading the way with an impressive 153% rise in the number of holiday trips. The city has risen from the 42nd most popular holiday destination in England to the 11th in just five years, with such a rise. “

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This impressive news comes just months after Liverpool was named as the UK’s fourth-best destination for tourists (behind only London, Edinburgh and Torquay), in the 2014 Travellers’ Choice awards given out by hotel review website TripAdvisor. The Travellers’ Choice awards are given to towns and cities with the best visitor ratings on the TripAdvisor website. Belfast, York, Bristol, Llandudno, Leeds and Birmingham rounded off the top 10 after Liverpool Judging by the occupancy and rooms sold figures showcased earlier in this document, this success is clearly benefitting Liverpool’s continually expanding hotel sector. Liverpool’s success is being put down to the ongoing investment and the spectacular attractions which have earned the city a much-deserved reputation for excellence. Our continuing investment into infrastructure projects including the Echo Arena & Convention Centre, Liverpool One and the Cruise Terminal, supported with the cultural programme including events like the Memories of August 1914 Giant Spectacular, the International Mersey River Festival incorporating Music on the Waterfront, the Liverpool International Music Festival, Tall Ships and recent major events such as International Festival for Business, the Open Golf and Tour of Liverpool, have showcased the city to a much broader audience. Whilst day visitors to Liverpool are now spending £1.4bn a year in the city according to figures from Visit England, the success for Liverpool’s hoteliers is capitalising on the growing tourist market by making the right offer that is sufficient to entice visitors to stay overnight in the city.

For this purpose, the internet is now providing invaluable assistance to tourists who use hotel comparison websites such as Trivago, HotelFinder and TravelSupermarket.com to browse amongst Liverpool’s ever widening range of hotels and to find the best and most competitive deals. Whilst some hoteliers will argue that such “competition” has traditionally (and until this year) kept prices and therefore revenues down, these sites clearly have been extremely successful in increasing the number of hotel beds sold in the city. The internet also encourages investment in the city’s hotels. Many hotel visitors like to share their experience by leaving online reviews. A survey of these reviews on the net shows an overwhelming vote of confidence for Liverpool’s hotel venues, whilst those few that do receive negative comments are learning to respond by either improving the service they offer or the quality of the hotel itself. It is clear that not only does Liverpool excel in bringing tourists for spectacularly successful cultural events, both sporting events such as the Tour of England cycling event and the ever growing conference market are equally as important to the future of Liverpool’s hotel industry. Further tourism growth is expected in 2015 as the economy continues to recover across the region, as well as from high profile football matches, music concerts and the likely over spill from demand to attend Rugby World Cup matches in Manchester. Liverpool’s expanding cruise ship industry is also set to benefit our hotels as passengers arrive early or stay later to savour the delights of the city.

More significantly, the Government has announced that the massively successful International Festival for Business 2014 is to be hosted in Liverpool again in 2016, testament that the city is fast becoming a capital of commerce as well as culture. Combined with the opening of the Exhibition Centre next to the Arena and Convention Centre next summer, this will bring with it a very significant increase in UK and international business visits to the city.

The recent explosion in the number of hotel comparison websites has contributed significantly to raising the number of rooms sold in Liverpool.

Pam Wilsher, outgoing Head of Visitor Economy, Liverpool Enterprise Partnership

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The 2014 Hotel Futures study forecasts that growth in the hotel market could require the development of between 2,472 (low growth) and 4,140 (high growth) new hotel bedrooms in the ten years to 2025, which equates to between 18 and 29 new hotels.

FUTURE DIRECTIONS FOR GROWTH

Liverpool City Council, Liverpool Vision and the Liverpool City Region Local Enterprise Partnership have been actively monitoring Liverpool’s hotel sector performance, hotel market growth prospects and drivers, and hotel developer interest and activity since 2001 through a series of Hotel Futures Studies undertaken by Hotel Solutions. When the last report was published in 2011, the city was riding the recession wave remarkably well. Investor confidence was prevailing and visitor numbers to the city were being sustained following Liverpool’s stint as European Capital of Culture in 2008, although room revenues were suffering. As we enter the final quarter of 2014, Hotel Solutions have produced a revised study of the city. The latest findings have been published and show that Liverpool’s hotel industry is entering a new and exciting phase. Liverpool currently has 76 hotels and serviced apartment operations with a total of 7,263 letting bedrooms/apartments. 17 new hotels and serviced apartments have opened since the last Hotel Futures study in 2011, adding 1,529 rooms/apartments. The 19 new hotels and serviced apartments represent a 30.2% increase in supply between 2011 and 2014. Liverpool City Centre has had by far the greatest and most sustained growth in hotel supply of any of its comparator cities. The new supply that came on stream between 2011 and 2013 was primarily budget and budget boutique hotels, aparthotels and serviced apartments. The latest wave of new hotels is upscale, with 2014 seeing the opening of the first new 4 star hotel in the city for 5 years and three new boutique hotels. The availability of BPRA tax incentives for the conversion of redundant offices has clearly been a key driver of hotel development in Liverpool in the last 3 years. There are 18 hotel development proposals that could come forward from 2015 with the potential to add over 2,000 rooms to Liverpool’s supply. The majority of these are for upscale full service hotels.

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Beyond the City Centre, conversely, the hotel market has weakened in Speke-Garston due to a downturn in project-related corporate demand and a reduction in airport-related demand as some operators have reduced or cut routes through Liverpool John Lennon Airport, leading to a corresponding fall in passenger numbers. Looking forward, however, Liverpool’s continuing vision to establish itself as a world class international maritime city as being likely to deliver substantial levels of growth through to 2025. With over £1.5 billion of investment currently underway across the city in creating new business space, industries, homes, cultural and leisure facilties, the 2014 Hotel Futures study forecasts that growth in the hotel market could require the development of between 2,472 (low growth) and 4,140 (high growth) new hotel bedrooms in the ten years to 2025, which equates to between 18 and 29 new hotels. The scale of this growth at the high growth rate is similar to the number of new bedrooms that have been developed over the past 10 years. When the projected market potential for additional hotel supply in Liverpool city centre is compared to the pipeline of known hotel proposals, this shows that the new full service upscale hotels that will open in 2014 and 2015 will meet the requirements for additional supply at this level through to 2020, after which additional supply can be supported to 2025. The stronger requirement for the next 5 years is for additional midmarket and budget hotels, for which there are few proposals, and serviced apartments/apart-hotels. This reflects the fact that much of the market growth will be in price-sensitive leisure and conference/exhibition segments. Many hotel developers, operators and investors continue to be interested in being represented in Liverpool, with over 20 brands indicating they were either actively looking at opportunities in the city or would consider doing so. This potential interest included 5 star brands and a number of lifestyle and contemporary boutique offers, a number of which are innovation brands new to the UK that would add diversity to the city’s hotel supply. Interest remains primarily in management contracts and franchises – hotel companies thus need developer/investor partners that will fund and build the hotel – and the right deal. The Waterfront/ACCL and the area around Lime Street were identified by a number of hotel companies as favoured locations for hotel development whilst the Hotel Futures report also highlights the potential of the Knowledge Quarter, particularly for budget hotels. The potential for hotel development in outer Liverpool is likely to be limited to budget hotels linked to growth drivers, such as the airport or office development in the Edge Lane area. In the longer term, Liverpool Waters is likely to become a key location for the development of upper tier 4 star and lifestyle hotels as offices are occupied and the second cruise liner terminal becomes operational.

An Executive Summary of the 2014 Hotel Solutions report can be viewed at http://www.liverpoolvision.co.uk/wp-content/uploads/2014/09/LIVERPOOL-HOTEL-FUTURES-2014-EXECUTIVE-SUMMARY-26-AUGUST-2014.pdf

Many hotel developers, operators and investors continue to be interested in being represented in Liverpool, with over 20 brands indicating they were either actively looking at opportunities in the city or would consider doing so.

The stronger requirement in the next 5 years is for additional midmarket and budget hotels and serviced apartments – particularly to meet the demand generated by Exhibition Centre Liverpool and achieve continued growth in midweek leisure demand.

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yright 2014. All rights reserved The City rpool, reproduced under licence no. 10001835

 

City Centre Hotels Januar 013 – October 2014 y 2

Other accommodation types 

Completed 

On site (as at October 2014) 

Proposed with/without planning consent 

City Centre Hotel Schemes        

   Completed 

   On site (as at October 2014) 

Proposed with/without  planning consent 

 

Serviced Apartments 

Completed 

On site (as at October 2014) 

Proposed with/without planning consent 

N K A

P L C

R      M E/G

15

PART 1: Hotels/Apart-Hotel Schemes Completed since January 2013

Map ref

Address Developer Description Cost Operator Hotel rating or type

Date completed

CITY CENTRE A1 Travelodge, 30-38

Exchange Street Easiva In

t Av vestors Change of use from offices to

125 bedroom bud hote£8m

get l Travelodge Budget March 2013

A2 Z Hotel, State House, 22 Dale Street

lsLiverpoZ Hote

ol Ltd Conversion fro £2.5m m offices on upper floors to

Z Hotels Budget April 2013 92 bedroom

hotel

A3 Adagio Apart-hotel, former Lewis’s Buil ding,Central Village

P (cMerepaCRL /o

rk) 129 bedroom Adagio apart-hotel on upper floors of refurbished/ remodelled mixed use former Lewis’s store

£15m Adagio Apart-Hotel

April 2013

A4 “The Richmond”, 24 Hatton Garden

Middle EDevelop

ngland ments

Ltd

To extend and convert existing building to form 51 bedroom apart-hotel with illary ancfacilities.

£3m The Richmond Luxury Living Ltd

Apart-Hotel

Spring 2013

A5 The Liverpool Inn, 4 Mount Pleasant

omKennedMr Th as

y To carry out inte tera s rnal al tion& refurbishment, reduce rooms from 21 to 15, relocate bar and reception, install new lift.

£0.3m Private Indep ent endOperator

3 star Guest House

August 2013

erpool ConversionA6 Epic Apart-Hotel, Seel from night club to 14 suite apart-hotel

Not disclosed

Epic September Street

Epic LivLtd Liverpool Ltd

Apart-Hotel 2013

A7 Ibis Styles, Pioneer Buildings, 57-67 Dale Street, Dale Street

woFourT Four Ltd Development of with 1 site 22 bedroomed hotel, ancillary restaurant and bar, 288 space multi-storey car park and 215 sqm retail unit, following the demolition of 57 le S-67 Da treet with retention of building facade at 65-67 Dale Street

£10m Ibis Budget October 2013

A8 The Printworks Hotel, 13 Renshaw Street

rviBette ew Ltd Conversion of b nt asemestorage and plant rooms area in existing hotel to add 16 guest rooms wit te h en-suifacilities with reduced storage and plant room

£1m Print Budget boutique

works July 2014

A9 Stanley Dock Hotel, North Warehouse, Stanley Dock

PropStanley Dock

erties Ltd To change use to 153 bedroom hotel with retail/ leisure (A3/A4) at ground floor and gym basem

£36m Harcourt 4 star July 2014

ent

Signature Living Conversion o“30 James Street” f former offices to Signature August A10 (White Star Line Building)

a 64 bedroom boutique hotel 2m£7.

Living Boutique

2014

A11 “Aloft Hotel”, 1-9 North John Street

Ashall PLtd

roperty Conversion to October 116 bed hotel with restaurant/bar at ground level. Extension at roof level.

m £18 Starwood Hote

Boutique 2014 ls

OUTSIDE THE CITY CENTRE B1 The Penny Lane Hotel, To change use to 18 bedroom

3-5 Smithdown Place, L15

Edenshire Properties

hotel and carry out external works

£0.5m Edenshire September Properties

Not stated 2013

Old Stanley Arms, To alter and convert former Private B2 Prescot Road, L13

Mr Ken Smith public house to 8 bedroom hotel with associated parking to rear.

£0.25m independent operator

Boutique Completed October 2013

16

PART 2: Hotels/Apart-Hotels - Schemes on Site

Map ref

Address Developer Description Cost Operator Hotel rating target

Status

CITY CENTRE C1 DoubleTree Hotel, 6 Sir

Thomas Street DoubleTrHilton

ee by 86 bed hotel £25m DoubleTree Completion by Hilt

Boutique on expected

2015

C2 Pullman Hotel Liverpool, ACC Liverpool, Kings Dock,

l Waterfro

ooCouncil

nt

Liverp l City

216 bedroom

Liverpoo

suhotel to pport the conference market

m £26 Pullman 4 star Completion expected Summer 2015

C3 Britannia Buildings (Floors 2-4), 36-54 Fenwick Street

Mr Martin Smith To convert vac ce ant offi Private £0.5m building to 21 bedroom hotel accommodation.

independent opera

Budget

tor

Completion expected December 2014

C4 75 Duke Street CoDe

nstruction sign Services

Conversion of vacant office Epic Hotels Apart-hotel

Completion Not known building to an 11 suite apart- expected

hotel January 2015

Tune Hotel, 3-19 Castle To convert vacant office £4m Tune Budget Hotels Completion C5 Street

aopment

Hotel LDevel

nd & building to 99 bed guest hotel. expected

July 2015

OUTSIDE THE CITY CENTRE D1 Mountford Lodge, 52-54

Croxteth Road, L8

Executive Accommodation

Beech Mount To use former hostel as a 33 £0.5m Beech Mount 4 star Guest House

Completion bed hotel expected

Spring 2015

PA 3: ed Hotel Schemes with Named Operators Announced

elopers have sought planning permission for sites or buildings or announced schemes in the le them to market and sell sites or buildings with permission for a hotel even though they are

. Proposed sche tors sig of proceed.

Map ref

RTAnticipatNOTE: These are schemes where devlocal press). This is sometimes to enab

ne to d one

(

not

cessarily planning buil mes with opera ned up are ten more likely to

Address veloDe per Description st Co Anticipated Oper

Hotel rating target

Status ator

CITY CENTRE

OUTSIDE THE CITY CENTRE F1 Cabbage Hall Inn, 20

Breck Road, L6 les

ManagCompa

Daement ny Ltd

To alter and extend public house during co ionvers n to 69 bedroom hotel with public house.

own

Notkn

Private independent opera

Not known Permission granted

tor September 2013

F2 “The Oakfield Project”, part of Ne

A new 100 bedroom hotel to w Anfield

Local Solutions be used as a training facility for people wanting to work in the hospitality industry

Not known

Not yet made Planning public

Not stated application expected

F3 The Coach House, Conversion to 19 hotel/guest Private Calderstones Park

Mr Craig Bentley rooms

Not known independent

operator

Not known Application 14F/2029 submitted September 2014

F4 143-145 Great Howard Street

Mr C Elliott To convert public house to Private form hotel (13 bedrooms) with restaurant/cafe at ground floor and carry out associated external alterations.

Not known independent

operator

Not known Application 14F/2140 submitted October 2014

17

PART 4: Anticipated Hotel Schemes (with

These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in the local s) ometimes them t nd sell sites o is r a hotel even though they are not

cessarily planning to build one. Therefore it is likely that some of these s s will not be progressed.

no Operators Identified or Named) presne

. This is s to enable o market a r buildings with permcheme

sion fo

Map ref

Address Developer Description Cost Hotel rating Status target

CITY CENTRE G1 5-7 Bridgewater Street BPUK To erect 58, tw d o be

apartments as an apart-hotel with basement parking following dem of olitionwarehouse.

Not known

Apart-hotel Permission granted March 2014. Start on site expected July 2015 for completion March 2017.

G2 Union House, 21 Conversion of existing Victoria Street

spin

J&M Ho tality Consulta ts building to 30 mbedroo hotel

including roof sion at 4th extenand 5th levels

£3m Boutique Permission granted June 2012. Site being marketed.

G3 Martins Bank, Water Street

CastlewooProperty

em

d

Manag ent Ltd

Conversion of former office Permission granted June £40m 5 star block to 138 bed five star 2014. hotel

G4 Kings Dock Mill – Phase 2: Land at Hurst Street, Sparling Street, Tabley Street, Wapping

FountaHu

in Trustees & rst Street Ltd

Mixed use dev pment elowith 180 bedr teloom ho , 100 apartm sent , 220 A bed YHbuilding, 585 sqm retail space, and 95 dr no. be oom care home.

part£

of 50m

wider scheme

4 star Awaiting signing of legal agreement since June 2011

sure Ltd Conversion of oors upper flto 20 bedroom

Permission granted July G5 1 Renshaw Street CP (UK) Lei Not known hotel

£0.75m 2012

G6 Gostins Building, 32-26 Hanover Street

inETS Hold gs To convert fro es m offic to 146 bedroom hotel on 2nd to 7th floors, with retail on ground and first floor

ot knownN

Not known Permission granted

September 2013

G7 Cains Brewery Village, t

The Robertwery Bre

Cain ConversStanhope Stree

ion from brewery to mixed use scheme clu in ding commercial, leisure, apartments and 100 bedroom boutique hotel.

part of m

der heme

£150wisc

Boutique Permission granted March

2014

8 “Liverpool WatG ers”, North Docks

Peel LandProperty (

& Ports) Ltd

Mixed use de envelopm t of 60 hectares with offices, apartments, retail, leisure, hotel and conference facilities, cafes, restaurants, and cruise line ility

.5bn

r fac

£5 Not known Outline permission granted June 2013

G9 Southern Warehouse, Stanley Dock

Stanley DoProperties

ck

Convers Permission granted March ion of warehouse to provide 128 ro

1 x Apart-om hotel; 128

room apart-ho restaurants tel,and assembly/ leisure plus car parking.

Not known 2014 Hotel and 1

not known

ntures ConvFormer George Henry ersion of upper floors to 105 bedroomed 4 st

4 star Apart- Permission granted January G10 Lee Building, Church Street

Gethar Vear

apart-hotel

£15m hotel 2014

OUTSIDE THE CITY CENTRE Former Littlewoods Conversion to mixed used Permission granted May H1 Building, 200 Edge Lane

Capital & Centric scheme including 100 bedroom hotel, offices and retail/café/ restaurant units

£16m Not known 2013

Former Tea Factory, New mixed use development Outline application H2 Speke Hall Road

Towerbeg Ltd comprising industrial/ warehouse units, offices, restaurants and hotel

Not known

Not known 12O/2431 re-submitted March 2014

Goodlass House, Conversion of office building Application 14F/0621 H3 Goodlass Road, Speke

J D Estates to a 39 bed hotel

Not known

Not known submitted May 2014

18

PART 5: Ser d Apa nts Centre nvice rtme (City o ly)

Ref Address Developer Description Cost Operator

COMPLETED SINCE JANUARY 2013 Date Completed K1 9-11 Whitechapel Signature Living To use second and third

floors as 2 Signature

no. three bedroom serviced apartments accessed from Button Street.

£0.1m April 2013 Living

K2 Signature Hotel (former P

Refurbishment of the flood Signature April 2013 rint Hotel), Stanley

Street

Signature Living damaged Print Hotel as a six serviced apartments

£1.5m

ON SITE Status None

on site

PR OPOSED Status Former Trade Union & To change use to retail, Hope Street Permission granted M1 Unemployment Resource Centre Building, Hardman Street/Hope Street

DBLrestaurants, bars, offices, serviced apartments, education & training, and leisure facilities

Part of £20m wider scheme

Hotel December 2012

M2 Former Rapid DIY Building, Renshaw Street

Living (Liverpool) LLP

Legacy Student New 13 storey building with Legacy Application 14F/1880 ents

£10m 192 serviced apartm Student Living submitted August 2014

PART 6: Oth m t (C C e)

er Acco moda ion Types ity entrMap ref

Address Developer Description Cost Operator Date Completed

COMPLETED SINCE JANUARY 2013

N1 “Titanic” Hotel, Saltho

3 bedroomed self catering Private January 2013 use Dock

Alfie Bubbles hotel boat

Not known operator

N2 "Hoax Hostel", Kansas Building, 50-54 Stanley Street

taiQuin n Estates To extend and convert building into 240 bedspace (52 room) hostel with bar and restaurant.

£3m Starboard July 2013 Hotels Ltd

Status ON SITE None on site

Status PROP ED OSR1 Former Light Vessel "The To use former Mersey Bar Private

Planet", Strand Street Mr Alan Roberts

lightship "Planet" as a Heritage Centre with bed & breakfast accommodation for 8 rooms and café and bar open to residents and non-residents.

Not known operator

Permission granted September 2012

19

20