LIVE LARGE YOUTHNET COUNTDOWN 2011 PUBLICITY POST CAMPAIGN REPORT

Content

• LIVE LARGE proof of execution & results– TCT stickers– LIVE LARGE quotes campaign– LIVE LARGE quote stickers– LIVE LARGE post cards– Facebook strategy

• LIVE LARGE impact and learnings• LIVE LARGE extensions

LIVE LARGE proof of execution & results

LIVE LARGE Teaser stickers objective: elude to the theme and messageShort term and targeted engagement was achieved at Teens Xcite and Saturday night service

LIVE LARGE QUOTES CAMPAIGN

“I didn’t realize the stickers till I saw the bulletin and look at the floor.” NICE!” – Elaine

Phase 1: Call for quotes initiative

20 likes14 comments!

Phase 2: Direct youths to the message

80% of quotes received are displayed at youth targeted areas

Bulletin

Floor “call out” stickers

LIVE LARGE Quote StickersQuote Stickers placed primarily at youth & teens sectors and attracted attention.An estimated 8/10 youths saw it

LIVE LARGE Quote Stickers “The stickers really got the message out in a fun way.” – Sunny

LIVE LARGE Quote Stickers

“I find the ones under the spot light ones the most creative. Really got me thinking.”

LIVE LARGE Quote stickers on FacebookUsing same content via FCBC YouthNet Facebook extends reach and allows engagement

44 likes!

LIVE LARGE Post cards objective: showing different expressions of living large by putting a face to the theme allowing both teens and young adults to relate

“Some youths were looking for the other post cards and collecting the series.”

“I can live large in different ways.”

38 likes!

LIVE LARGE Post cards on Facebook Using same content via FCBC YouthNet Facebook extends reach and allows engagement

LIVE LARGE 2 weeks facebook strategyDaily NEW content to drive interest and anticipation.

Statements or examples of LIVING LARGE by influential youth leaders

Ave. 8 likes per leader

LIVE LARGE 2 weeks facebook strategyDaily new content to drive interest and anticipation.

Ave. 22 likes!Teaser posts

Preparation post 5 likes!

Total 44 likes!

Behind the scene posts

• A youth’s initiative to create the alphabets “LARGE” and tagging it to peoples’ facebook profiles for visual impact that is visible to friends of the user

• This simple idea creates quick recall of event

LIVE LARGE 2 weeks facebook strategyDaily NEW content to drive interest and anticipation.

LIVE LARGE impact and learning 1Youths like to take photos so give them platforms to do so encourages natural social interaction without pressure to participate

Photo standee

Post it wall

PVC 3D words

LIVE LARGE impact and learning 2LIVE LARGE catchy enough to be a call out greeting among youths

LIVE LARGE impact and learning 3LIVE LARGE sticks and spreads. Youths are beginning to leverage and tag content that is synonymous with LIVING LARGE and spread the word. Youths likes to participate rather than being “sold to”. The most contagious concepts are big ideas that youths to interpret and express which in turn inspires other youths to do likewise. Essential in concept thinking.

Leveraging on TED.com content to show LIVING LARGE

Creating personal expressions of LIVING LARGE and attracting votes

Sharing music videos that builds the message of LIVING LARGE

21 likes!

Creating own content

LIVE LARGE impact and learningInternalization LIVE LARGE has taken placeFor this to be encouraged, this should be a KPI that can be measured with campaign extensions on facebook or other form of unconventional communication media (eg. Stickers, post cards, flash mobs..etc)

Blog entryhttps://heartsharmonize.wordpress.com/2

011/01/02/im-gonna-live-large-for-god/

LIVE LARGE road map (propose)For internalization and expression to be continually encouraged, LIVE LARGE can be extended into various campaigns with specific campaign focus on facebook or other form of unconventional communication in alignment with keynote events of the church.

JAN THEMELIVE LARGE starts

from within

LIVE LARGECampaign road map

(draft)

COMMUNICATION FOCUS

Campaign on a focus on spiritual disciplines that molds character

KEY EVENTWeek of

sanctification (12 Jan)

Drive to event

…… further months can be planned out base on key events

MAR THEMEPeople perish.Legacy don’t.LIVE LARGE

COMMUNICATION FOCUS

Campaign on the anticipation to hear and learn from other

faith giants

KEY EVENTG12 Conference

Drive to event

Thank you