live in the future -...
TRANSCRIPT
LIVE IN THE FUTURE
DISRUPTION
ACCELERATION
DISRUPTION
ANTICIPATION
Source: Google
WIN WITH AUDIENCE
WIN WITH MULTI- SCREEN
WIN WITH PROFIT
WHAT YOU CAN DO?
WIN WITH AUDIENCE
SET UP DATA CAPTURE
WIN WITH AUDIENCE
SET UP DATA CAPTURE
DRIVE TARGETING WITH DATA
TRACK
CONVERSIONS
WHAT YOU CAN DO?
WIN WITH MULTI-SCREEN
SET UP MOBILE EXPERIENCE
SET UP MOBILE EXPERIENCE
SET UP MOBILE EXPERIENCE
SET UP MOBILE EXPERIENCE
SAVES THE WORLD IN 4 MIN
USING DIAL UP MODEM
DRIVE FORMATS WITH CONTEXT
Extra Space Storage On average, when advertisers use calls as conversions, their overall mobile conversions increase by 150%.
Store visits
Estimated Total
Conversions = + + +
Online Conversions Advertisers see today
Cross-Device Conversions
Mobile to Computer Computer to Computer Tablet to Computer
12% Entertainment
8% Travel
8% Technology
7%
Retail
Increase in conversions
measured when using estimated
total conversions
Calls
MEASURE FULL VALUE
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SET UP DATA CAPTURE
WIN WITH MULTI-SCREEN
SET UP MOBILE EXPERIENCE
DRIVE FORMATS WITH CONTEXT
MEASURE FULL
VALUE
WHAT YOU CAN DO?
DRIVE TARGETING WITH DATA
TRACK CONVERSIONS
WIN WITH PROFITS
WHAT YOU CAN DO?
WIN WITH PROFIT
SET UP BUSINESS GOALS
DRIVE BIDS WITH PROFITS
CAPTURE
YOUR DEMAND
WIN WITH MULTI-SCREEN
SET UP MOBILE EXPERIENCE
DRIVE FORMATS WITH CONTEXT
MEASURE FULL
VALUE
WIN WITH AUDIENCE
SET UP DATA CAPTURE
DRIVE TARGETING
WITH DATA TRACK
CONVERSIONS
“LIVE IN THE FUTURE, THEN BUILD WHAT’S MISSING” -paul buchheit