LIVE EVERYDAY : Managing life better with diabetes

DIABETIC LIVING• Diabetic Living (DL) is the only dedicated lifestyle

brand serving the needs of people living with diabetes and supporting those who care for them.

• The positive content is focused on empowering readers to take charge of their health and diabetes management, and to give them the tools to live a full and active life.

• Diabetic Living is the most trusted source of day-to-day inspiration for positive management of diabetes and is widely recommended and backed by health professionals and industry.

• All Diabetic Living recipes are tested and approved by an accredited dietician

TOTAL BRAND TOUCHPOINTS 346K

299,000READERSHIP

42,038FACEBOOK

5,676INSTAGRAM

$67,029HOUSEHOLD

INCOME

61AVERAGE AGE

PRINT

Source: emma CMV Novt’19; Nielsen DCR Jan’20; Nielsen Market Intelligence Jan’20; Social media stats updated as at Dec’19

TOTAL TOUCHPOINTS

• Diabetes is the FASTEST GROWING chronic condition in Australia

• Almost 1.7 million Australians are currently diagnosed with diabetes

• Over 100,000 Australians have developed diabetes in the past year

• 280 Australians develop diabetes every day

• At least 2 million Australians have pre-diabetes and are at high risk of developing type 2

• The cost of diabetes in Australia annually is estimated to be $14.6 billion

THE DIABETES EPIDEMIC

OUR PLATFORMS

CUSTOM INTEGRATED OPPORTUNITIES

‣ Front cover sampling‣ Guest Ingredient‣ Mini booklets‣ Gatefolds‣ Sponsored features ‣ Video content

CREDIBLEASSOCIATIONS

MAGAZINE & DIGITAL EDITIONReadership: 299,000

SOCIAL MEDIAFacebook: 42,038

Source: Emma CMV (Sep 2019- Oct 2019)

FOOD & NUTRITION

HEALTH WEIGHT MANAGEMENTEXERCISE

DIABETES MANAGEMENT REAL LIFE STORIES

EDITORIAL PILLARS

JAN/FEB- Flavours of the Mediterranean- Outdoor entertaining- Australia Day favourite dishes - Summer Skin- Essential Summer Stay-Well Guide: managing BGLs, and keeping cool- Pain Buster Series 1: Headaches

MAR/APR- 24-page Breakfast special - Flavours of China- Boost your heart health - Pain Buster Series Part 2: Back pain

MAY/JUN- Flavours of Italy- Low GI recipes- Mother’s Day themed high tea- Importance of diet including supplements to prevent the progression of insulin dependence- Eye and bone health- Pain Buster Series Part 3: Joint pain and inflammation

NOV/DEC- Christmas recipes- Light & lean meals- 10 easy slim-down tricks- Brain & kidney health

JUL/AUG- Winter warmer recipes- Flavours of Morocco- Winter Skin- 24-page Type 2 diabetes special- Starting out on insulin- Seasonal cold & flu health- Bowel health

SEP/OCT- Flavours of Thailand- Father’s Day themed BBQ- How to treat hypoglycaemia- Oral health- Outdoor Exercise Guide

2020 ISSUE CALENDAR

PRINT RATES

RATECARD

Advertisement Size Casual 3x / 5% 6x / 10% 10x / 15% 12x / 17.5% 14x / 20%

DOUBLE PAGE SPREAD $16,252 $15,440 $14,626 $13,814 $13,406 $13,002

FULL PAGE $8,126 $7,720 $7,313 $6,907 $6,703 $6,501

HALF PAGE $5,688 $5,404 $5,119 $4,835 $4,692 $4,551

THIRD PAGE $4,469 $4,246 $4,022 $3,799 $3,687 $3,576

Let Diabetic Living design and create your advertisement

Advertorial production (from supplied client assets)• Full Page design: $2,000• Half Page design: $1,200• Third Page design: $800

Once the ad has been designed a PDF is emailed back to the client for feedback and approval.

INSERT RATES

Advertisement Size

National $ / 000

State $ / 000

Subscribers $ / 000

2 PAGES $95 $100 $231

4 PAGES $105 $110 $242

6 PAGES $121 $126 $252

8 PAGES $131 $137 $263

*All costs are estimates until receipt of samples. Quotes for bound inserts upon request and receipt of samples

ADVERTISING OPPORTUNITIES

FLORA GUEST INGREDIENT EXAMPLE

5 WAYS WITH PRAWNS EXAMPLE