little company, big brand: employer branding for smb
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Smaller companies run “lean,” both in budget and employees.Therefore, recruitment budgets are low, and making the wrong hire can be a very expensive mistake. An effective employment brand strategy can help you attract and retain the right talent to your growing organisationTRANSCRIPT
Little Company Big Brand: Employer Branding for SMB
Why is Employer Branding so Important?
The employer brand determines the quality of the workforce.
It drives the level of engagement, motivation and retention, which is strongly linked to higher
revenues, profit margins and overall returns on investment. Companies capable of attracting the
best talent simply perform better!- ICMAS Group -
Attract, Engage, Retain
A strong employer brand can be an effective way to attract and retain top talent. Companies with a strong employer brand attract at least 3.5 more applications per job posting than other
company in the same industry.
Source: CareerBuilder
Where do people most report getting to know your brand?
80% Website/
Career Site
58% follow a brand on Facebook
29% follow a brand on
Source: NAS Recruitment Communication, ltd
A Company’s unique employment brand strategy boost employee engagement. Happy and engage employees have a positive impact
on a company bottom line
Developing an Employer Brand Strategy
Measure
Define employee
Value Proposition
Develop Attraction Strategies
CommunicateEngage &
Retain
Top considerations when applying for a job
Company Culture
Market Presence
Most important attributes in attracting new hires
• 38%• 36%• 31%
• 40%• 44%
Career Growth
Company Culture
Product/Services Quality
Ethics – Financial Stability
Tools to Attract New Hires
Employee Referrals
Talent Communities
Corporate Careers Site
Attraction: Employer Referral Stats
• Hire quality — Referrals are the top source for new hire quality.
• Speed (application-to-hire time in days) – Referrals are the fastest time to fill: 29 days for referrals, 39 days for job boards, and 45 days for career sites
• Retention rate (2yrs) – employee referrals are #1 at 45% retention, compared to 20% from job boards after two years.
• Applicant-to-hire ratio — Referrals are #1 and are hired at a rate of 1 out of 3 applications for top-performing firms and 1 out of 10 at average firms. Compare that to an average applicant to hire ratio of 1 out of 18 from all sources.
Source — Staffing.org 2011; Jobvite index 2012; CareerXroads 2011 – 2012;Dr. John Sullivan and Associates research 2008-2011
Attraction: Building Talent Communities Social networking has gone beyond just posting jobs on linked in and Twitter.
Talent Communities is the word of the day. The key with successfully using social media is to make sure it’s a 2 way street.
The intent is to generate conversation and content interest, not to simply broadcast.
Talent Pools
Social Media
Talent Communities
Attraction: Careers Portals
Job listings are only one element.
The careers site is, often, the “final stop” for a candidate interested in your company, or a “first stop” for an employee referral or other passive candidate. This is your first/
last chance to make a good impression!
Attraction: Careers Portals
Get Social! Include deep links and widgets to Social media
Utilise the power of “share”
Outline your culture.
Answer their questions Be Transparent
Make your Careers site more than an
“afterthought”
Job listings are only one element
Keep content fresh
Download Report
Keep Up with HR Tends
About SilkRoad
SilkRoad is a global provider of cloud-based, end-to-end talent management solutions that enable customers to find, attract, develop, and retain the best talent. The award-winning SilkRoad® Life Suite® includes Talent Acquisition, Talent Development, and HRM solutions that are delivered through a Talent Portal to drive greater engagement, collaboration and user adoption. The suite is easy to deploy, easy to use, and affordable for business of every size. Visit SilkRoad.com/uk for more information.