Individual Report :

Literature research

Name : Patricia Kong Weng Yee

Student ID : 0315837

Course : Foundation in Nature and Built Environment (FNBE) July '13

Intake

Subject : Culture & Civilization (FDES 0815)

Tutor's name : Ms. Delliya Mohd.Zain

TABLE CONTENT

Content Page

Front Cover

Table Content

Assignment Brief

Research – Concept & Theme

Summary Of Research &

Relation Of The concept In

The Postcard

Mapping Of Place & Rationale

Drafts Of Photos & Layout

Planning

Final Photo Selection &

Packaging

Tutorial Sheet

Summary

References

Back Cover

Assignment Brief

Research – Concept & Theme

Concept : Relaxation

Reason : When the strong bittersweet aroma of the coffee is

present in an atmosphere and when one took a sip of the delicate

creamy foam of the coffee, the sense of mesmerization and

indulgence made coffee lovers to endear and appreciate the taste

of the coffee.

Theme : Coffee Culture

Reason : Coffee nowadays are everywhere. One can see the

presence of coffee cups being held by teenagers, young adults,

adults and some even the senior citizens. This shows that the

coffee culture in Malaysia is widely expanding.

Summary Of Research & Relation

Of The Concept In The Postcard

Overall, it is said that drinking coffee is a habit for all

younger generation. It is the trend and the lifestyle younger

generation inhabits (Lee, 2014). This is because due to the cause

that nowadays the younger generation tend to easily get stressed

out from their assignments and problems. According to Bennett

A.W. And Bonnie B., caffeine is said to help calm tensions and

make them relax whilst improving their sense of well-being

(2002). This can be seen among those who loves drinking coffee.

Thus, as in conjunction with my concept for my pictures

which is “Relaxation”, the pictures I took mainly focuses on the

people drinking, chatting and relaxing with the presence of coffee.

Mapping Of Place & Rationale

Drafts Of Photos & Layout Planning

Final Photo Selection & Packaging

Mock up of the packaging

Tutorial Sheet

Summary

Indulging coffee is indeed one of the options for relaxation.

The workload carried by people these days are heavy and they

tend to be stress more often. It feels like they have no freedom at

all. Thus, coffee breaks were made to ensure the people would

have a time out and enjoy the stressed-free moment even if it is

just for awhile. With the help of coffee, people nonetheless could

relax easily and they can work more efficient when they head

back.

References

1) Bennett A.W., & Bonnie B., October 8, 2002, The Caffeine Advantage: How to

Sharpen Your Mind, Improve Your Physical Performance, and Achieve Your

Goals—the Healthy Way,

http://books.google.com.my/books?

id=HxrEFYxWrYcC&dq=coffee+and+relaxation&source=gbs_navlinks_s

2) Joy L., April 9, 2014, Cashing in on coffee culture,

http://www.thestar.com.my/Business/SME/2014/04/09/Cashing-in-on-coffee-

culture-Nescafe-riding-high-as-coffee-drinking-habit-grows-among-Malaysians/