Liquid

innovation

in the liquid worldA powerful metaphor to release

the innovation potential of your company

2

'Liquid modern' is a society in which

the conditions under which its

members acts change faster than it

takes the ways of acting to

consolidate into habits and routines.

(Liquid Life).

Many games seem to be going on at

the same time and each game change

its rules while being played.

These times of ours excel in

dismantling frames and liquidizing

patterns, all frames and all patterns,

at random and without advance

warning. (The individualized society)"

Zygmunt Bauman

3

BLUREverything changes

quickly and becomes

fuzzy

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If the rate of

change on the

outside exceeds

the rate of change

on the inside, the

end is nearJack Welch – former CEO of GE

55

The liquid customer• Ever-changing

• Inability to imagine the future

• Searching for identity

• Plenty of products and services

• Value co-creation

• Increased importance of ethical choices

• Always connected

6

The liquid customer wants

liquid products

• Flexible

• Smart

• Evolutive

• Light

• Emotional

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Liquid products require a liquid development process

Product Development is never like a rocket

launch, hardly ever it is an efficient waterfall

process. Product development is like a

mountaineering expedition: success

depends on so many external and internal

factors, that the best path may only be

decided step by step by the engaged team.

8

Product

requirements are

progressively

defined along the

development

process

9

To reduce risks and be fast, the

Minimum Viable Product

approach may be adopted

MINIMUM VIABLE PRODUCT:

Product that requires the

minimal effort in order to meet

the basic needs and to enable

the development team to learn

from real customers

10

Liquid project management

Classical project management techniques have been developed

for big projects with well defined requirements and stable teams.

Current projects are often small, undefined and in fierce

competition for scarce resources: new tools and techniques are

needed.

11

Liquid innovation building blocks

12

Join the

Liquid Innovation

group on facebook:

Together Stronger

https://www.facebook.com/

groups/1538877193089374/

or visit:

http://www.liquid-

innovation.org/

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SLIDE 8: By Wegmann (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)],

via Wikimedia Commons

SLIDE 11: By open innovation – www.open-innovation.it

SLIDE 12: By Roberto Ventre - https://www.flickr.com/photos/robie06/4342016186

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