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Liquid Grooming Products to Liquid Grooming Products to Liquid Grooming Products to Liquid Grooming Products to Speed the Process Speed the Process Speed the Process Speed the Process

IntroductionIntroductionIntroductionIntroduction

• Difference in Hair Amount and type• Mats and Tangles• Before the Bath• During the Bath• After the Bath• After the Groom, on the Road at the Show

Surface AreaSurface AreaSurface AreaSurface Area

PeoplePeoplePeoplePeople PetsPetsPetsPets

Per Square inch 700 1200-6000

Size (sq. inches) 120-150 150-1500

Diameter (in.) 0.002-0.003 0.003-0.006

Surface Area (sq. ft) 94 810

Sliding Panel Doors 1 - 3 10 - 50

Mechanical AbrasionMechanical AbrasionMechanical AbrasionMechanical Abrasion

Damaged cuticle

Product claimsProduct claimsProduct claimsProduct claims

• Migrated from human to pet shampoos

• Shampoos remove oil; conditioners are oil based

• Aware of importance of sebum, coat must be replenished with organic and natural “substitute” oils

Conditioning shampoosConditioning shampoosConditioning shampoosConditioning shampoos

ConditionersConditionersConditionersConditioners

“Put back” is what we expect “Put back” is what we expect “Put back” is what we expect “Put back” is what we expect and get from conditionersand get from conditionersand get from conditionersand get from conditioners

• Conditioners assist to repair the hair, minimizing the appearance of split ends

• An improved surface condition (the cuticle) assists the hairs to align with each other, forming a more parallel and adjacent pattern

• This improved pattern results in more shine

Conditioners help minimize “fly away,” which occurs when hair becomes negatively charged. Physics 101 tells us that likelikelikelike charges repelrepelrepelrepel and unlikeunlikeunlikeunlike charges attractattractattractattract.

Bride-to-be Afghan Hound suffers from “fly away.”

ConditionersConditionersConditionersConditioners

Role of conditionersRole of conditionersRole of conditionersRole of conditioners

ConditionersConditionersConditionersConditioners

The Three D’s The Three D’s The Three D’s The Three D’s

• Conditioners facilitate deshedding, dematting and detangling

• Conditioner can allow undercoat to become more accessible for better deshedding

ConditionersConditionersConditionersConditioners

The Three D’sThe Three D’sThe Three D’sThe Three D’s

• Most deshedding, dematting and detangling products can be used either before or after bathing

• Some products are sold in concentrated form and can be used to “upgrade” shampoos

• Add no more than 1 - 2 ozs. of concentrate to shampoo

• Most groomers prefer a comb for this process

• Work from the bottom up

• Work from the outside in.

TechniqueTechniqueTechniqueTechnique

Before the BathBefore the BathBefore the BathBefore the Bath

Before the Bath, After the BathBefore the Bath, After the BathBefore the Bath, After the BathBefore the Bath, After the Bath

De Tangle, De Mat, De ShedDe Tangle, De Mat, De ShedDe Tangle, De Mat, De ShedDe Tangle, De Mat, De Shed

During the BathDuring the BathDuring the BathDuring the Bath

For use with any ShampooFor use with any ShampooFor use with any ShampooFor use with any Shampoo

Before the Bath, After the BathBefore the Bath, After the BathBefore the Bath, After the BathBefore the Bath, After the Bath

De Tangle, De Mat, De ShedDe Tangle, De Mat, De ShedDe Tangle, De Mat, De ShedDe Tangle, De Mat, De Shed

After the BathAfter the BathAfter the BathAfter the Bath

----Fast DryingFast DryingFast DryingFast Drying-Shine-Brighten-Soften-Many others…

After the BathAfter the BathAfter the BathAfter the Bath

On the RoadOn the RoadOn the RoadOn the Road

ReviewReviewReviewReview

• Difference in Hair Amount and type• Mats and Tangles• Before the Bath• During the Bath• After the Bath• After the Groom, on the Road at the Show

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Demystifying Pet Shampoo ClaimsDemystifying Pet Shampoo ClaimsDemystifying Pet Shampoo ClaimsDemystifying Pet Shampoo Claims