Lippincott Library @ Wharton

Online Business Research

Michael Halperin, Director, Lippincott Library

Marcella Barnhart, Assistant DirectorAugust 2006

Online Business Research

Commercial Business Databases

Available through the Lippincott Library

Mostly, but not exclusively, WEB based

Why Learn?

Coursework Preparation

Job Searching and Interview Preparation

Tools of the Trade

Public WEB Free Immense Range of Data/Information

. . . BUT

Little Quality Control Incomplete Coverage Unstable Difficult to Search Efficiently

Commercial WEB Exclusive Content Controlled Content and Coverage Stable Interface Efficient Search Engines

. . . BUT Expensive Learning Curve Embargoes

Types of Resources Business Literature Journals, Newspapers, Market Research Numeric Data Financial, Marketing, Economic Data Directories Companies, Affiliations, Associations Specialized Files “Deal Databases”– M&A, IPOs, SEC Filings

Factiva Joint Venture of Dow Jones & Reuters 8,000 Full text Newspapers, Journals Exclusive Wall Street Journal Coverage Search & Retrieve in 20+ Languages Multiple Language Interface Designed for the Corporate Desktop

Business Source Premier Full text PDF Files for Academic

Business Journals – Exclusives (e.g. HBR)

Extensive Journal Archives

Citation Searching

BloombergAvailable in Lippincott Library and Huntsman Hall

Training sessions given every Wednesday in Lippincott at 3:30pm

Financial Databases Bloomberg Thomson Research LIVEDGAR Hoover’s S&P Industry Surveys/Market

Insight ORBIS

Investment Analyst Sources Thomson One Analytics

Multex

Investext

Wharton Research Data Service (WRDS) Easy to Use Interface to Numeric

Data Sets

Mostly Finance – COMPUSTAT, CRSP

Market Research Sources Euromonitor's Global Market

Information

Business Insight

Mintel

D&B Million Dollar Databases

Beyond the WEB Stand Alone Systems Bloomberg, DataStream, SDC

CD-ROMs – Legacy Systems

Printed books & journals

Library Staff

Finding Books FRANKLIN – Name of Online Catalog

Catalog of books and journals both in all formats (paper, microfilm, electronic)

If book not available at Penn, often can be borrowed through “Borrow Direct”

Access Issues Free to All Current Students On Campus IP Recognition – Except in Library Off Campus Requires Proxy Logon PennKey Authentication Wireless

Available on the ground, 1st and 2nd floors of the Library. Authenticate with PennKey

Finding Aids Find It! FAQ Online Guides PennText – Link to Full Text

Journals

Need Help? Phone: 215-898-5924 E-Mail: lippinco@wharton.upenn.edu

halperin@wharton.upenn.edu

bmarcell@wharton.upenn.edu Come in:

3420 Walnut St. 2nd Floor West Workshops (e.g. Bloomberg)