links you, your retailers and bransom’s bsmart2 · them the best opportunity to sell your product...

+44 (0)1442 [email protected]

Links you, your retailers and Bransom’s bsmart2 stock management system for some very clever

business opportunities

D I S T R I B U T E P R I C I N G , D E S C R I P T I O N S A N D I M A G E S A U T O M AT I C A L LYData distributions and update through a simple click at point of sale

P R O T E C T Y O U R B R A N D I N T E G R I T YYour information is faithfully, accurately and consistently reproduced across sales channels

AV O I D E R R O R S AT P O I N T O F S A L EDistributed data ingestion removes manual typing mistakes

R E D U C E O R D E R C Y C L E T I M EAutomated ordering means you don’t need to wait for a sales visit

R E D U C E W O R K L O A D O N ‘ M A N I C M O N D AY S ’Automated orders saves time for your order entry staff at those busy periods

A W I D E A U D I E N C ESend automatic updates to 1500+ jewellery PoS systems including 70 CMJ members and 50% of Houlden members


The Proposal As the largest supplier of EPoS systems to the UK jewellery trade, we would like to propose a mutually beneficial business service to make trading between you and your Bransom bsmart-equipped retailers more streamlined and more efficient.

And it’s FREE!

We have developed a simple way for you to deliver new product information and updates, which are accurate, timely and cost effective.

It’s called the data-sharing service.

What do you need to do?

All you have to do is provide us with basic information in one simple spreadsheet and we will test and validate it and then distribute it via bsmart-links to your bsmart-equipped retailers.

With one simple process we can distribute new product information including barcodes, images, short & detailed web descriptions, cost and retail price updates, discontinued lines, and much more.

Protect your Brand Identity at all points of sale

This data is fed automatically to point-of-sale, websites, receipts etc. and so presents your brand consistently and accurately throughout as well as prevent-ing incorrect information being passed to customers.

Simplify re-ordering, reduce cycle times

Working with us could deliver huge financial benefits to your brand, because the retailer is encouraged to move to a process of more regular replenishment of items with the automated re-ordering process within bsmart. This can be sent to you via email in a suitable format to integrate directly into your own sales system or uploaded directly to your website. This can lower the workload on your order-entry staff on those ‘Manic Mondays’ when retailers call to place their orders.

We pride ourselves on providing leading

independent jewellers with a high level of support and

service - we are now looking for

likeminded brands to join this initiative


Brand BenefitsParamount to any business success is being able to offer a high level of service to your retailers which benefits and strengthens your relationship, helps them reduce costs and gives them more options to invest in your new products.

• Help open new accounts – products can be automatically loaded.

• Ensure product details are correct at point of sale.

• Eliminate errors and confusion caused by incorrect product codes and details.

• Consistent point of sale information (images, attributes and detailed description).

• Speed up goods-in to ensure your products get onto the shop floor quickly, optimising sales potential.

• Encourage replenishment with automatic re-ordering.

• Automate price updates.

• Allow Bransom bsmart users to provide feedback on sales and KPIs.

Easy for you, the supplying brand

Opening new accounts with Bransom users could not be easier as we can import your full stock range and even the retailer’s initial order, while providing other useful information at the same time will ensure details are accurate at point of sale.

Automatic Price Updates (both Cost and RRSP) will help retailers keep on top of this crucial area and brands can be confident that price updates will be actioned in a timely and accurate manner across most of their stockists.

bsmart can also be configured to automate replacement orders which can be emailed, uploaded to a website or imported directly into your own ordering system. This will increase the frequency of replacement orders, be less dependent upon personal visits and reduce your own time and costs.

Makes it easy for retailers to take on new

product ranges with the minimum of effort while automatic price

updates remove the workload and ensure accuracy at point of

sale

Ask us about providing LIVE sales information

or our web-based sales reporting tool

Providing images and web descriptions

would save even more time and ensure the

retailer has accurate information affording

them the best opportunity to

SELL YOUR PRODUCT


Retailer BenefitsRetailers need more than ever to reduce their overheads, work more efficiently and focus their efforts on higher levels of service, managing their websites and marketing initiatives.

If their main suppliers can provide basic information in a suitable format then Bransom’s bsmart-links data services will do the rest.

• Saves time and eliminates errors by automatically importing new product information.

• Ensures correct prices at point of sale and eliminates costly errors by automatically updating prices.

• Automatically imports images which eliminate days of time-consuming work and allows their use on sales receipts, valuations, buying reports, stocktakes, picking lists and ordering to simplify and speed up these tasks and improve accuracy.

• Allows images to be shown to customers, helping their decision making.

• Providing accurate and detailed information at point of sale helps • maximise the opportunity for future marketing and sales.

• Optimise re-stocking by automating direct ordering.

• Uses supplier’s barcodes, eliminating the need to re-ticket stock.

• Ensures products can be loaded onto the website instantly, by providing web text.

• Uploads images to a website (where permissible) to improve web-sales potential.

All images supplied to us are provided to retailers with the following copyright statement:

“Copyright:All images remain the property of the producing Company. All images supplied by Bransom on behalf of any other Company are supplied on the strict understanding that they are to be used for internal purposes of stock control, valuation and buying only. Furthermore you are explicitly not allowed to use any images in any marketing, website or other respect without the written consent of the producing company.”

Most jewellers who could save on

overheads would invest more in

new products

“bsmart-links saves us a huge amount of work

and guarantees 100% accuracy.

A large Swarovski order was out on the

shop floor within a couple of hours prior

to a busy weekend which otherwise would

have had to wait until the following week.”

Dave Shone – Emson-Haig


3 simple stepsStep 1 - Contact Contact Bransom and discuss how you can benefit from this partnership. We will provide you with the help and assistance to ensure your retailers get the maximum advantage from this initiative.

Step 2 – Test The Service Bransom will provide a sample spreadsheet for you to use together with a definition of what data needs to be provided. The minimum data is item code, description and price - you don’t need to give us any more than that!

Bransom will test the data received from you to ensure that it will import correctly into our bsmart database.

Step 3 - Delivery We will email our clients informing them of the new brand service which is available. The information on price updates and new product lines with imag-es will be distributed via bsmart-links to your clients, in line with your releases.The retailer then ‘accepts’ the data if he carries your product line to automti-cally import it to his system.

We can continue to provide timely price and new product updates to retailers as and when supplied by yourselves.

Free ServiceFree AdviceFree Delivery


Bransom

Bransom Retail Systems Ltd is the market leader of Stock Management and EPoS Systems to the Independent Retail Jewellery trade in the UK and Ireland. With over 1500 system installed, Bransom can boast of having most of the industry’s leading jewellers as clients.

We have proven experience in handling secure information with a fully inte-grated point of sale insurance module in partnership with T H March.

We also developed the Company of Master Jewellers (CMJ) head office Stock, Membership and Accounting System with over 70 of CMJ members using the Bransom bsmart system in their retail stores.

Our Microsoft Partner Silver Competency represents our commitment to the highest standards of development.

Bransom are the major partner with GFK providing Independent Retail Jewellers’ KPI data for the Jewellery Industry. We are also partners with Pandora UK providing the IT solutions for 80 of their Pandora stores with automated collection of KPI data. Other brand franchisees for whom we have provided systems include Swarovski, Hearts on Fire and Links of London.

• Large Bransom user baseo 70 CMJ memberso 50% of Houlden members o 80% of Pandora Gold storeso 82 Pandora concept storeso More than 900 installations throughout the UK and Ireland

• TH March insurance at PoS

• On-site training to meet individual needs

• 7-day week support desk

• Continued development and investment in new technology

• Active User Group

Leading the Industry for over30 years

Bransom Retail Systems Ltd, Suite 7 & 8, Amberside, Wood Lane, Hemel Hempstead, Herts HP2 4TP +44 (0)1442 256445 www.bransom.co.uk [email protected]� � �

Samp

le Im

port

Spre

adsh

eet The minimum data you need to supply to us is:

• Product Code (24 character limit)• Short description (25 character limit)• Retail Price (do not include £ or other currency sym-

bols)

You can optionally supply data such as Trade/Cost priceProduct groupSub-product groupDiscontinued dateBarcodePack quantityWeb title (64 characters)Web description

Images should be supplied in JPG format, in a separate folder. We recommend that image filenames should match the product code if possible.

You can add up to 20 attributes, such as material, stone, weight, carat, colour, cut , case material, strap type, strap colour, dial colour, water resistance, etc.

Data can be supplied as an Excel spreadsheet or CSV format file.

We recommend only supplying data for the last 2 years.


“Creating a structured framework for product categorisation is the foundation for good data reporting. This work being undertaken by Bransom Systems within their bsmart-links product will support and greatly assist the work the N.A.G. is doing to provide useful and accurate sales data to our members. I would encourage all suppliers to co-operate and supply their product information so that it can be recorded accurately once for the benefit of all customers or potential customers who order from you.”

Michael Rawlinson, Chief Executive

Bransom is the main partner providing independent jewellery KPI’s to GfK.

Bransom is an approved supplier to the CMJ, and counts over 70 of its members as clients.

“The BJA is hugely supportive of any new technological advance that helps the retailer/supplier relationship. The new Bransom Retail System’s bsmart-links is one such initiative that will enable the more accurate flow of product data enabling quicker order turnaround and reduction in costs”

Simon Rainer, Chief Executive

Our Associations

Bransom Retail Systems Ltd, Suite 7 & 8, Amberside, Wood Lane, Hemel Hempstead, Herts HP2 4TP +44 (0)1442 256445 www.bransom.co.uk [email protected]� � �

Our bsmart-linksPartners

PandoraTrollbeadsClogauChrysalisGeckoKit HeathTi SentoChamiliaNominationsStory WheelsDiamonfireCL EdwardsPurity 925HirschSwarovskiMelanoAlfred TerryDarlenaEndlessSif JakobsThomas SaboFei LeuPranda

links you, your retailers and bransom’s bsmart2 · them the best opportunity to sell your product...

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