linking in with linkedin
DESCRIPTION
Getting your LinkedIn profile right is key to using this vital business and professional network correctly. This presentation takes you on a journey with Sandra, to discover the things that she could do to improve her own linkedin profile.TRANSCRIPT
Linking in with
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
Meet Sandra
Create an engaging and descriptive 'baby bio' for search
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
The Overview
Write from the mindset of the person reading it
Current – should be current Past should be relevant to your current
objectives Don't use the default 'My Website' Add a CURRENT photo as an aide
memoir
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
The Summary
Make sure you include one! Talk about your CURRENT role Explain what makes YOU stand out Tell people about your successes Include your specialities, the keywords
that matter
?
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
Your Experience
Your job title Who you worked for The length of time you worked for them Your objectives, projects you worked on,
your achievements in this role.
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
Your Education
Matters – believe it or not, particularly in the professions
Include only what's relevant Add in training courses if your education
finished early Add in additional notes, highlight those that
are relevant to your current business
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
Additional Information
This is what makes you REAL Include all your websites – if you have
more than one Add in your interests – as long as they are
suitable for the audience Talk about the groups you belong too,
especially if they link to your business.
© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk
Final Suggestions
Make sure you add connections – this spreads your network
Ask for recommendations Include your contact details and contact
settings Check the settings to make sure you
aren't 'turned off' Join groups – it helps to make you visible